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尼尔森调查:多数智能手机用户重视个人隐私问题

发布时间:2011-04-22 11:26:59 Tags:,,,

苹果在本周被曝出其iPhone和iPad设备在存储数据不加密的情况下跟踪用户去向的消息,而市场调研公司尼尔森之前的一份调查则显示(游戏邦注:该调查执行于苹果设备记录用户行踪的消息曝光之前,调查对象是过去30天中曾下载应用程序的智能手机用户),多数智能手机用户很在乎个人隐私安全。而女性用户尤其介意通过手机分享自己所在位置,这一比例的受访者达到59%,男性用户的同一比例则是52%。

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调查还发现,不同年龄段的用户对个人隐私的态度也出现了差异,相对于年轻用户,45岁以上的用户最关心个人隐私问题,而25至34岁的群体却最不在意这一点。

较早接触Foursquare这类应用程序的用户可能不会反感分享自己所在位置,对此存有疑虑的用户可以选择PhoneTag和Cocoon这类尊重个人隐私的应用程序。PhoneTag支持用户私下分享自己的位置,并安排彼此见面的情况。Cocoon则支持用户在个人信息不被跟踪的情况下,安全无忧地浏览网页。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Nielsen: Smartphone users do care about location privacy

Privacy location women Earlier this week we reported on how Apple has been recording the locations of iPhone and iPad users and storing that data in unencrypted form on the device.

New research from Nielsen (carried out before the Apple story broke) shows that the majority of smartphone app users, and in particular women, are concerned about sharing their location via a mobile phone. 59 percent of women have privacy concerns versus 52 percent of male app users. Nielsen surveyed smartphone users who had downloaded an application in the previous 30 days.

The age of respondents also colored their attitude to privacy and location, with users over 45 displaying the most concern. Smartphone users aged 25-34 were the least worried.

While early adopters of applications like Foursquare seemed to have few qualms about broadcasting their location (witness the location spam on Twitter), startups such as PhoneTag and Cocoon are picking up on a desire for privacy. PhoneTag lets people share their location and coordinate meetings privately. Cocoon allows you to browse the web without being tracked.(source:venturebeat


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