在上周的游戏开发者大会上，EA及Digital Chocolate创始人Trip Hawkins在演讲中表达了他对游戏多平台发展趋势的担忧，因为这会给开发商带来更大的创收挑战。

日前，这位游戏元老在接受媒体采访时表示，“对所有大型传媒公司来说，现阶段的行业格局已被打破，而且这一过程来得非常迅猛。浏览器将引领这一行业的发展潮流。”

Trip Hawkins

在创办EA公司之前，Hawkins曾经是苹果的市场营销总监，在他看来，移动浏览器及基于云服务的线上游戏（cloud-based gaming）将更具竞争优势，他相信这会成为游戏行业最核心的平台。

据Hawkins所称，浏览器的触角已经遍及世界上20多亿台电脑，未来几年还将延伸至10亿多平板电脑，以及数十亿部移动设备，“在我看来，浏览器在电视机平台也会很有市场，它将成为赢得未来的平台。”

游戏邦获悉，基于云服务的渲染技术将支持更多用户通过多种设备获取游戏内容，所以这一领域“将获得极大的发展”。传统内容分销渠道往往局限于一个房间或者一台电脑，但基于云服务的线上游戏却不存在这种问题，而且更能有效吸引用户每天访问相关内容，增强用户黏性。

Hawkins认为，传统的媒体渠道总是让用户在固定地点“结帐”，这一点让用户觉得很繁琐，所以大家转向了“签到”型的社交网站，这是一个根本的变化。每家企业都应该积极地迁移到其他平台，而大公司更应该比现在付出更多努力。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Hawkins: ‘The Browser Is The Platform Of The Future’

At the Game Developers Conference last week, Electronic Arts and now Digital Chocolate (Millionaire City) founder Trip Hawkins worried that evolutions in the multiplatform space would pose major challenges for developers trying to earn money in emerging spaces.

Now, speaking on Bloomberg Television, the industry veteran is offering his thoughts on how it might all shake out. “For all of the big media companies, this phase of disruption is dramatic and happening fast,” he says. “Where it’s really going to lead is where the function of the browser is going.”

The explosion of browsers onto mobile devices and the rise of cloud-based gaming can take much of the credit for why Hawkins, who was also Apple’s director of marketing prior to founding EA, believes that it’ll end up the game industry’s most central platform.

“The browser has taken over 2 billion PCs–it’s going to be taking over a billion tablets over the next few years, billions of mobile devices,” he says.

And it’ll even enter new areas: “It will end up in my opinion very strong on the television. The browser is the platform of the future,” Hawkins adds.

Cloud-based rendering is increasingly enabling consumers to access content from a number of devices whether or not they own that content, thus “there is going to be enormous growth there,” he says.

Consumers will be able to integrate that content more persistently in their daily lives and want to remain engaged with it, versus traditionally when content was segregated to the living room or to a single computer.

“We are seeing a shift from passive escapist media where people ‘check out,’ and people are feeling too checked out,” Hawkins observes. “They are looking for social media, ways to check in. That is a fundamental shift.”

“Every company needs to be doing more to migrate,” he adds. “I think every one of these big companies need to be doing more than they are.” （source:gamasutra）