游戏邦在:
杂志专栏:
gamerboom.com订阅到鲜果订阅到抓虾google reader订阅到有道订阅到QQ邮箱订阅到帮看

EA Games总裁看好传统PC游戏未来发展前景

发布时间:2011-03-10 14:42:38 Tags:,,,

EA曾经是游戏行业排名第一的公司,现在虽然正积极扩大营收来源,但其最新发展目标却仍然是传统的PC游戏市场。EA Games总裁Frank Gibeau在最近接受Gamasutra的采访中表示,锁定PC游戏有助于EA重获往日荣光。他认为Facebook社交游戏是EA的发展计划之一,MMORPG和其他PC游戏也同样是EA关注的重点。

ea-games-frank-gibeau

ea-games-frank-gibeau

Gibeau表示,PC游戏的用户规模很庞大,虽然零售模式可能还是一个大问题,但PC游戏的下载量非常惊人,利润也比以往更高了,而且这种类型的游戏不需要发行商与所谓的第一方平台运营者进行交涉,他相信PC会成为EA最大的游戏平台。

游戏邦获悉Gibeau的一个观点是,基于PC的免费模式游戏也有可能登陆下一代掌机设备,这些设备将会有许多新型的控制器,提供在线游戏服务。

据他所述,有些游戏设备的显示器已经落伍了,“你的有效显示格式达到了1080P,那也不一定就提高了分辨率。很显然,更高的计算功率当然是好事,但说实话,Xbox 360和PS3还有大量功率有待挖掘。我确实认为下一代创新技术会出现在输入设备中,但更重要的是,在线游戏的未来发展会如何?”

在游戏行业发展过程中,不同平台产生了各种类型的游戏,但越来越多的游戏都将采用免费模式,这一点多少还是让人感到不安。游戏邦还得知,虽然社交游戏和MMORPG游戏很有趣,但依旧有不少人认为它们并不能算是游戏,它们只是通过社交机制和低成本的奖励,吸引玩家无休无止地玩游戏。这类游戏大多通过虚拟道具创收,这实际上破坏了整个游戏理念,因为在传统观念看来,游戏应该让玩家通过自己的努力赢取所谓的道具。除此之外,它们还因诱使儿童在不知情中购买了虚拟货币而引起了用户投诉。

EA目前正计划在今年4月推出一款新的免费游戏《Battlefield》,也许只有时间才能证明,充满广告和内置付费功能的免费游戏究竟能不能代表这一行业的发展趋势。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

EA thinks Facebook and PC games are the future ea-games-frank-gibeauElectronic Arts used to be on top of the gaming world; now it’s not. To reclaim its throne, the publisher is on the hunt for new forms of revenue, and its newest target happens to be the oldest gaming market still around: PCs. In an interview with Gamasutra, Frank Gibeau, president of EA Games, said that a focus on PCs may bring EA back to its former glory. Social  games on Facebook are a part of its plan, but MMORPGs and other PC games are a huge focus for EA.

“The user base is gigantic,” said Gibeau. “PC retail may be a big problem, but PC downloads are awesome. … The margins are much better and we don’t have any rules in terms of first party approvals. From our perspective, it’s an extremely healthy platform. … It’s totally conceivable it will become our biggest platform.”

Gibeau believes the PC free-to-play “freemium” model for games may eventually make it to next generation consoles as well, which he thinks will have a heavy focus on new types of controllers and, more importantly, online play.

“What’s interesting is the displays are maxed out already,” he said. “Once you get to 1080p, it’s not about increasing resolution. Obviously, more computing horsepower is nice, but to be honest, the Xbox 360 and PS3 still have a lot of horsepower that hasn’t been tapped. I really think the next innovation is in the input device, but even more importantly, what will the online experience be like?”

While a variety of games on a variety of platforms is a step in the right direction, the idea that more and more games will adopt the freemium model is somewhat disconcerting. Though social games and MMORPGs are fun, they are almost non-games, utilizing social mechanisms and small rewards to get players to continue to play indefinitely. Many of them offer incentives to pay real money to buy game items, somewhat breaking the entire concept of a game, which has traditionally been about earning said items. There have also been major complaints in regard to children playing freemium games, which make it easy to buy in-game content.

Still, it’s hard to complain when EA is planning to offer a new Battlefield game for free this April. Are free games full of ads and in-game payments a good trend for the industry?(source:digitaltrends)


上一篇:

下一篇: