早在今年8月末，社交网站MySpace便允许其用户向Facebook分享状态更新等各种信息，但却无法从Facebook进行同样操作。因此最近，MySpace引进了一种新方法将Facebook用户数据分享回至Myspace网站，以提高用户的兴趣。

近来，MySpace的这一策略开始展现成效。据Appdata计量服务显示，社交网站MySpace最近新增了许多Facebook用户。

MySpace-Facebook-application-metrics-from-AppData-Facebook-Application-Metrics

本月中旬，MySpace该分享应用最低谷时仅有不到50万月活跃用户。之后随着MySpace新款功能开始测试，用户数量开始呈现增长趋势。截至到今日为止，MySpace该功能的月活跃用户已上升至76万1000。

虽然依然无法与Facebook的热门社交游戏相比，但鉴于目前大部分第三方网络测量仍显示MySpace呈现用户下降趋势，Appdata的这一数据也算是“好征兆”，而且昭示着MySpace“社交娱乐”策略的首战告捷。

而关于针对相对低迷的日活跃用户数，这也并非完全是坏消息。同样在本月中旬，MySpace分享功能的日活跃用户下降至6万5000人，之后回升到8万以上。这一现象似乎表示Facebook状态更新互动功能拥有一个数量不大但相对可靠的用户群。

MySpace-Facebook-application-metrics-from-AppData-Facebook-Application-Metrics 2

另，新分享功能的效果并不会体现在Facebook流量变化上。News Corp公司使用Facebook数据加各种名流为好友，然后利用这一方式不断更新这些人的讯息。这种方式能吸引更多用户登录MySpace，关注各色音乐家，演员等名流。

尽管目前该款新功能的流量不高，但增长趋势却毋庸置疑。接下来，MySpace面临的真正考验是如何利用这一新关系功能提升网站吸引力，如果第三方数据显示Myspace用户数量开始有所上升，Facebook可谓功不可没。其他社交网站诺想通过类似的社交结合方式提升流量，不妨向MySpace学习。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Following an initial integration with Facebook at the end of August, where MySpace let users share status updates and other information to Facebook but not the other way around, it introduced a way to share Facebook profile data back to the site in order to build out users’ interests.

That effort is starting to pay off at least a little bit, as our AppData measurement service shows MySpace gaining more Facebook users.

The app had been coasting down to under 500,000 monthly active users by the middle of the month. Then, it started rising when MySpace began apparently testing the new product with users, and started going up more steeply when the feature went live on the 28th — today it’s up to 761,000. That’s not much compared to big new social games on Facebook, but it’s a good sign for MySpace and its “social entertainment” strategy, considering that most third party web measurement show the company continuing to lose users.

And for those wondering about the relatively flat daily active user numbers, the news isn’t necessarily bad for MySpace there, either. DAU counts were down to around 65,000 at the middle of the month, and have since risen up to slightly above 80,000. This likely shows that Facebook status update integration has a small but reliable user group — and a steady line of new people doing the new one-off sync with Facebook to port their data over.

With the new integration, the results wouldn’t show up as Facebook traffic. The News Corp. company is using the Facebook data to friend profiles of celebrities and other figures who a user has already Liked on Facebook. Then it is using that information to share a constant stream of updates from those people into users’ news feeds. This in turn could get more users coming back to MySpace to engage with the musicians, actors, and the demi-celebrities who helped make the site a hit with users over the past decade.

While the traffic numbers are still low, growth is in the right direction. The real test will be how MySpace is able to use the new relationships in order to increase engagement. If third parties start showing the site going back to gaining users, Facebook could be one reason why.

Other social networks, and anyone looking to boost their own social integrations, should be watching to see what they can learn from MySpace’s efforts. （Source：Inside Facebook）