作者：James Nouch

虽然King.com到目前为止仅发布了两款手机游戏，但该公司在移动游戏领域已经小有名气。

该公司在社交游戏领域极有影响力，在当前越来越多社交游戏公司转战移动平台的形势下，King.com在此领域的一举一动更是备受瞩目。

问题是，King.com究竟能否在智能手机和平权电脑平台复制这种成功？

king-com-bubble-witch-saga(from pocketgamer)

King.com的首款iOS游戏《Bubble Witch Saga》获得了一定的成功，但并非一炮打响的作品。

该游戏发布数天进入了iPhone游戏营收榜单前200名，最高峰时位居美国App Store的iPhone游戏营收榜单第66名。

bubble-witch-iphone-grossing(from App Annie)

（App Annie分析数据：《Bubble Witch Saga》在美国iPad游戏营收榜单的排名情况）

《Candy Crush Saga》则在发布两天后就跻身iPhone游戏营收榜单前50名。

发布数周时间后，《Candy Crush Saga》进入游戏营收榜单前10名，最高峰时位居第9名。

平板电脑

有趣的是，这两款游戏在iPad营收榜单的排名一直高于在iPhone的排名情况。

虽然King.com推崇的是跨平台战略而非“平板电脑优先”策略，但这两款游戏在iPad平台却无疑更具人气和盈利性。

例如，《Bubble Witch Saga》在iPad游戏营收榜单的排名就比在iPhone榜单更领先50个名次左右，最高峰时位居第23名。

bubble-witch-ipad-grossing(from App Annie)

（App Annie分析数据：《Bubble Witch Saga》在美国iPad游戏营收榜单排名情况）

《Candy Crush Saga》发布于2012年11月15日，自11月19日以来，该游戏一直稳居iPad游戏营收榜单前25名。

candy crush saga(from pocketgamer)

King.com游戏在平板电脑上的盈利性确实高于智能手机版本，这种情况也许要归功于平板电脑更大的屏幕面积，或者平板电脑用户的消费习惯。

在Android平台，游戏在平板电脑和智能手机这两种设备上的表现差异并不容易区分，但King.com游戏在此的成功仍是一目了然。

虽然App Annie分析数据显示的结果表明，《Bubble Witch Saga》在Android平台盈利性并不算出色，但《Candy Crush Saga》在过去数周在游戏营收榜单的排名却迅速攀升，在美国榜单从第414名蹿升至第18名。

candy-crush-android-grossing(from App Annie)

（App Anie分析数据：《Candy Crush Saga》在美国Android游戏营收榜单的排名变化）

基于King.com在《Candy Crush Saga》中活跃交叉推广其他游戏的情况，该公司很可能由此提升《Bubble Witch Saga》的盈利性。

平台战略

最后值得一提的是，King.com游戏在美国以外的其他市场排名更靠前，因此该公司移动游戏收益并不会过于依赖美国市场。

例如，在最近的英国Google Play应用营收榜单，《Candy Crush Saga》就位居第一。

很显然，King.com的移动平台战略已经收获了积极成果。但需注意的是，King.com并未因此而放弃其社交游戏业务，而是结合利用两个平台的优势。

这意味着，《Bubble Witch Saga》和《Candy Crush Saga》在Facebook、iOS和Android均可实现数据同步，支持玩家随时随地继续推进之前的游戏进程。

这种案例表明，真正的跨平台游戏体验确实能够为开发商带来好处。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

The Charticle: Can King.com reign supreme on mobile?

by James Nouch

Although it’s only launched two mobile games to date, King.com is already a big name in the mobile gaming scene.

After all, the company’s a huge force in the world of social games, and at a time when more and more social studios are making the move to mobile, King.com’s progress is of great interest to many.

The question, then, is whether King.com can replicate its social success on smartphones and tablets.

Long live the king

King.com’s first iOS release – Bubble Witch Saga – was a reasonable success, but no runaway smash hit.

Bubble Witch broke into the top 200 grossing games chart on iPhone within a few days of release, and at its peak, it sat at #66 in the US App Store’s top grossing games chart for iPhone.

Analytics graph showing Bubble Witch Saga’s performance in the top grossing games chart for iPad in the US. Analytics data courtesy of App Annie.

Candy Crush Saga built on this success, breaking into the top 50 grossing games chart for iPhone just a couple of days after launch.

Candy Crush Saga

Within a few weeks of its release, Candy Crush Saga had broken into the top 10 grossing games chart, peaking at #9.

Tablet tappers

Interestingly, though, both Bubble Witch Saga and Candy Crush Saga consistently chart significantly higher in the iPad top grossing charts.

Even though King.com favours cross-platform compatibility over a ‘tablet-first’ strategy, iPad owners nonetheless are some of its most lucrative customers.

Bubble Witch Saga, for instance, is often found some 50 places higher in the top grossing iPad games chart than the iPhone equivalent, and has peaked as high as #23.=

Analytics graph showing Bubble Witch Saga’s performance in the top grossing games chart for iPad in the US. Note the slightly different scale to the iPhone charts.

Candy Crush Saga, meanwhile, launched on 15 November 2012. Since 19 November, the game has been a permanent resident in the top 25 top grossing games chart for iPad.

Whether it’s a product of the increased screen real-estate on offer, or the subtly different userbase in play, King.com’s portfolio seems to monetise more strongly on slates than smartphones.

In the green

On Android, the differences between smartphone and tablet players are harder to gauge, but King.com’s success remains plain to see.

Although App Annie’s analytics data suggests that Bubble Witch Saga didn’t monetise particularly strongly on Android, Candy Crush Saga has been quickly climbing through the top grossing games charts over the last few weeks, rising from #414 to #18 in the US rankings.

Analytics graph showing Candy Crush Saga’s rise through the Android top grossing games chart in the US.

And since King.com is actively cross-promoting its other titles within Candy Crush Saga, it seems likely that this success could soon translate into increased revenues from Bubble Witch Saga, too.

Platform strategy

Finally, It’s also worth noting that King.com’s games routinely chart even higher in other key territories, ensuring the studio isn’t solely reliant on US revenues.

The UK is a particularly strong region for the company, for instance, and the British Google Play store currently lists Candy Crush Saga as the top grossing application of any kind.

It’s clear, then, that King.com’s move on mobile is yielding positive results. But it’s important to note that King.com hasn’t abandoned social gaming in favour of mobile – instead, it’s trying to bridge the gap between the two.

Bubble Witch Saga

In practice, this means that both Bubble Witch Saga and Candy Crush Saga synchronise progress and statistics seamlessly across Facebook, iOS and Android, ensuring that players can always pick up from where they left off.

It’s a seemingly minor feature that King.com places a great deal of value in, and given the studio’s success, it may be one that other developers will soon begin to value too.

Whatever happens, it seems clear that a truly cross-platform focus can pay dividends. （source：pocketgamer）