4）据福布斯报道，Baird Equity Research最近调查报告显示有29%的“科技达人”计划在未来三个月内购买新iPad，但也有22%表示有意购买打折后的iPad 2。
24%美国人打算购买新iPad，15%欲购买iPad 2。48%原iPad用户也打算购买新iPad，其中有35%用户已经持有iPad 2。
5）Zynga英国工作室总经理Matthew Wiggins在最近的伦敦Free2Play峰会上表示，有时候意外的成功所带来的害处可能与彻底失败无异（游戏邦注：Zynga在2011年4月收购了Wonderland，并将其重新命名为Zynga Mobile UK）。
1）Chinese App Store rankings see major shifts following algorithm tweaks
by Tom Worthington
In a bid to curb app ranking scams, Apple appear to have tweaked the App Store’s ranking algorithm causing some chart favourites to plummet as many as 300 places.
Chinese news site Netease Tech spotted that a number of Chinese-made apps had seen major shifts around the App Store charts over the past week.
Many companies have been affected by the alleged alterations including Renren, Buding Movie Tickets, Yi Xia and Dangdang.
Particularly impacted has been Chinese studio KoramGame, whose title Feng Wan Three Kingdoms dropped from fourth place to 335th.
Win some, lose some
In light of these changes, a number of non-gaming apps including those from Chinese banks ICBC and CCB, 360Buy, Huofar, Pulse Business Cards, Youdao Cloud Notes, and Tencent’s QQ Mailbox have all jumped up at least 100 spots.
Social network Douban saw its own apps shift places dramatically up and down the charts. Its Dujiao LBS app sunk whereas its Douban FM social music app jumped from 202nd to 126th place.
This would chime with a move to make daily activity a more important part of the ranking algorithm; something that Google has long stressed for its Play app store charts.
Competition to rank highly on the App Stores charts has seen some developers resort to third party services including paid-for-five-star reviews and even negative ones aimed at competitors.
Combined with bot farms and other hacking activity, it’s rumoured that as much as ten percent of the apps in the Chinese App Store’s top 100 are cheating the system in some way – something many legitimate developers have been asking Apple to fix for many months. （source:pocketgamer）
2）Japan smartphone shipments to rise 55 per cent in 2012
by Zen Terrelonge
Resulting in sales of over 31m devices.
IDC Japan claims smartphone shipments in the country will hit 31.1 million this year, a 55 per cent increase on 2011, according to Tokyo Times.
Last year, Japanese smartphone shipments rose more than threefold to 20.1 million, securing 53 per cent of all mobile phone shipments.
The Japanese mobile economy can thank Apple for the smartphone increase as the iPhone 4S has been highlighted as the key market driver.
Additionally, smartphone shipments are set to rise to reach 37 million in 2016, a steady growth, but one that’s clearly not as drastic as the 2011 to 2012 rise. Perhaps that could change with the launch of a new iPhone.
Meanwhile, tablet shipments are set to rise from 3.3 million in 2012 to 5.8 million in 2016, a 48 per cent increase.（source:mobile-ent）
3）Apple: There are no problems with new iPad battery
by Zen Terrelonge
Tablet leader dismisses customer power complaints.
One week ago, Apple customers complained about the new iPad – or FriPad – overheating so much they that could cook their breakfast on it.
Now, they have also started grumbling about the way the tablet holds its battery charge, claiming it isn’t fully charged when it says it is.
However, Apple has bitten back to assure that the new iPad is completely charged before it reaches 100 per cent, though it will discharge slightly at 100 per cent if it remains plugged in, in order to offer optimum power.
Speaking to AllThingsD, Michael Tchao, VP, Apple, says: “That circuitry is designed so you can keep your device plugged in as long as you would like. It’s a great feature that’s always been in iOS.”
Tchao goes on to confirm that new iPad users can expect to receive ten hours worth of battery power no matter where the tablet is in the charged/discharge cycle.（source:mobile-ent）
4）Almost a third of the world’s tech-savvy consumers want a new iPad
by Zen Terrelonge
While nearly a quarter will go for a reduced iPad 2.
According to Fortune, Baird Equity Research claims 29 per cent of ‘tech savvy’ consumers around the world plan to buy a new iPad within the next three months, while 22 per cent will favour a discounted iPad 2.
Additionally, 24 per cent of Americans plan to acquire the new Apple tablet, and 15 per cent will go for its predecessor.
48 per cent of existing iPad owners also plan to buy a new iPad, while 35 per cent of that number already possess an iPad 2, which was released just one year ago.
Retina Display was the top reason consumers plan to upgrade with 28 per cent, followed by the quad-core processor at 26 per cent and LTE with 17 per cent.
Interestingly, when the ‘tech savvy’ bunch were asked whether they understood what LTE – next generation mobile broadband that stands for Long Term Evolution – is, 59 per cent said no, with some answers including 3G tech, Long Telecom Exposure and operator-owned tech.（source:mobile-ent）
5）F2P 2012: Studios need to plan for success as well as failure, says Zynga’s Matthew Wiggins
by Keith Andrew
You might expect a panel on big mistakes within the games industry to be littered with stories of botched releases or games canned during development.
Speaking during the Free2Play Summit in London, however, Zynga UK general manager Matthew Wiggins said titles that manages to be a surprise success (scoring millions of downloads in the process) can prove to be just as damaging as an outright failure.
Wiggins’ tale of his former studio Wonderland’s struggle to cope with the wealth of interest in iOS smash GodFinger dominated the four man panel talk, which also featured Relentless Software co-founder Andrew Eades, PapayaMobile evangelist Oscar Clarke and Jami Laes, VP of global studios as Playfish.
According to Wiggins, Wonderland had put in place plenty of strategies should GodFinger fail to take off. It hadn’t considered what it would do if it proved to be a big hit, however.
“We didn’t plan for success. That was our mistake,” said Wiggins, claiming GodFinger had been in development for years pre-release, like a console title.
“I had loads of plans ready to go if the game failed, but we had absolutely no content to deliver to our eager users when the game hit #1 on the App Store.”
A real Wonderland
Such additional content, Wiggins contested, is crucial for free-to-play releases, but it’s arguably even trickier to get right than actually handling the development and launch of the game in question in the first place.
“If you can’t deliver new content, you break the faith players have in your ability to run the game,” he concluded.
Zynga went on to acquire Wonderland in April 2011, rebranding the outift Zynga Mobile UK in the process.
It was a transition labelled as “smooth” by Wiggins, who said the deal had been a “dream” for a studio with the respective limited resources Wonderland boasted at the time. （source:pocketgamer）
6）Apps: it’s getting easier to sell a few, harder to sell loads
by Tim Green
4.35 per cent of them sold 50k or more in April 2011; 0.52 per cent in December.
A new infographic from inneractive looks at the chances of scoring a hit on Android. It examined stats from AppGeyser collected from 100,000 Android apps.
And it found that the chances of scoring a 50,000 selling hit are dwindling.
Equally, the chances of a network (selling seven or more apps) shifting 100,000 downloads is also declining – from 14.4 per cent in April 2011 to 11.4 in Feb 2012. But at least those numbers are higher than the individual app totals.
Conversely, if your ambition is to sell 500 downloads, things are looking up. 23.6 per cent of all releases hit the 500 mark as of Feb 2012.
Which means 76.4 per cent sold fewer than 500…（source:mobile-ent）