Three tips to increase an app’s user retention
by Ryan Ruud
In the app business, the biggest challenge is keeping existing consumers happy and coming back for more. This challenge holds true with our latest app FlipToast. We have an ever growing user base with more than 45,000 active monthly users but we want to keep those users and add to it. What this means is that we need to figure out what our consumers like and what they don’t like and react to that and do in in a very timely fashion. Here’s what I’ve learned about user retention
Fulfills consumer’s needs
Every good application or product needs to fill some gap of the intended audience otherwise why develop it in the first place. FlipToast was developed with this in mind by first and foremost keeping people up to date with information from their Facebook feeds. This is the most prominent feature of FlipToast. Some love it, others hate it but with a few small changes we can change the minds of those that don’t like it. It stands out that those that don’t like the popups are just annoyed by them, giving the consumer the ability to move their placement and or size, and also the duration they stick around or even times of the day when they popup can change their minds.
Simple and Easy to Use
If an application is too complex and hard to navigate it is equally challenging to keep your users happy. FlipToast is simple to use by only having a handful of features and showing them to the consumer in a neat and simplistic manner. Any application can increase ease of use.
Make sure settings are easy to find. Currently the settings on FlipToast are hard to find to some users. The settings are in the task bar and accessed via a click to an icon, by moving that functionality onto the main bar or by having access to the settings from every FlipToast window users will find it easier to change their settings. Another way to simplify some of the cool features inside of FlipToast is by putting the most common used features right at the top of the side bar or allow the user to move the buttons around to their liking.
Keep the consumer’s attention
If you don’t tend to a fire it goes out, applications are no different and you need to keep adding to keep it going and exciting for your consumers. You don’t have to add every feature under the sun and everything that all consumers want but pay attention to your application reviews and see what your consumers are talking about. A few features come to mind to add to the current feature set without overwhelming the users; one is by giving the users a notification on the icon if they get any kind of a message or alert. Another one could be adding a birthday reminder for a user’s friends so they can quickly wish them a happy birthday, and one more could be a photo viewer that you can use instead of going to Facebook to user theirs, there are hundreds of small features and enhancements that can keep the users coming back for more! （Source：w3i）