作者：rajdash

在旧金山举办的游戏开发者大会上，业界专家反复强调着“手机对于社交游戏来说将会是一个非常有潜力的发展平台。”如果你是这个“利基”市场（游戏邦注：指针对企业的优势细分出来的市场）中的一名游戏开发者，或者你正准备进入这个市场大干一场，那么你就必须了解社交游戏所共有的一些功能。

手机社交游戏所提供的用户体验与传统的网页社交游戏有所不同。网页游戏需要玩家登陆网站界面才能进行游戏，而手机社交游戏却没有这个限制，特别对于智能手机来讲。手机游戏与网页游戏存在着差异性，所以对于手机游戏平台来说，掌握社交游戏的功能就变得更加重要了。

以下是手机社交游戏的10大功能：

farmville-iPhone

1.社交游戏登陆功能。玩家能够使用现有的社交网站账户登陆手机社交游戏，免去了其不得不同时记住两个用户名和密码的麻烦。举个例子来说，Facebook与手机设备合作，使得玩家能够仅通过Facebook Connect登录，无需像以前一样老是得输入冗长的邮件和密码才能登录。

2.社交网站状态更新功能。有很多玩家热衷于在Facebook Wall，Twitter stream以及其他社交网站上炫耀或分享自己的游戏成就。

3.在排行榜里分享游戏成就的功能。排行榜的作用使玩家不只能够与朋友分享游戏成绩，同时也能与游戏上的其他玩家进行成就对比。

4.邮件共享功能。虽然对很多人来说这个功能可有可无，但是对于拥有非社交网站用户朋友的玩家来说，这却是一个能与他们分享游戏成就的好方法。

5.邀请/推荐功能。拥有越多的玩家就代表一款游戏越成功，所以朋友邀请功能对于游戏和玩家来说都很重要。玩家可以通过移动设备，短信或者游戏信息向朋友发出游戏邀请。持续不断的朋友邀请同时也能提高该款游戏受推荐的几率。

6.朋友的挑战功能。比起多人游戏，手机社交游戏玩家更有可能对其他游戏玩家发起挑战。

7.朋友推荐功能。如果一个玩家缺少活跃的玩家朋友，他可以请求当前的活跃朋友推荐一些新的活跃朋友给他。朋友推荐是一项基于定位和找朋友应用程序（游戏邦注：如提供用户定位服务的Foursquare等）的综合功能。

8.结识朋友功能。这个功能能够使一些原本陌生的玩家产生联系，并成为朋友，帮助他们扩展社交圈，并使其愿意成为该游戏的回头客，期望能有越来越多的朋友加入游戏中共同交流。

9.在游戏中聊天或呼叫功能。这个功能提供给玩家两种选择，包括文本交谈和语音聊天，使玩家能够在游戏中交流，炫耀并制定战略等。（游戏邦注：因为语音聊天需要更大的宽屏限制，所以很有可能会滞后玩家的时间。除非这款游戏允许手机呼叫。但是手机并不支持这个功能，也不会将控制器返还给游戏，而这样将大大限制玩家的文本交谈和信息推送。）

10.朋友屏蔽功能。有时候玩家可能会想屏蔽掉其他朋友发起的交谈或挑战。这种屏蔽可以是临时的也可以是永久的。（本文为游戏邦/gamerboom.com编译，如需转载请联系：游戏邦）

The 10 Features Every Social Mobile Game Must Include

By rajdash

Industry experts at the recent Game Developers Conference in San Francisco iterated that mobile is the next big platform for social games. If you’re a developer designing for this niche or a player trying to choose, there are certain features that every social game should have. (Consider that nearly half of the apps submitted to Apple for their upcoming iPad device are games.) While they’re not necessarily social games, the potential market exists.

Social gaming on a mobile platform is a somewhat different experience for players than, say, in a web browser, namely because games in the latter are typically integrated into a social network’s site interface. On a mobile device, that’s not necessarily true, especially for smartphones. Social features thus become even more important on a mobile platform, even if they have to be presented differently than in a web browser.

The following list of features is targeted specifically towards mobile social games and does overlap slightly with our earlier 7 Features that Should be in Every Social Game article. (Developers wanting a deeper, more technical explanation of some of these social gaming features should read Z2 Live’s platform overview and roadmap. Z2Live’s platform is aimed at Apple’s mobile devices — iPhone, iPod Touch and iPad — however, the concepts can be extrapolated for any mobile platform that supports the prerequisite device features.)

Social login – Give players the ability to login to a mobile social game using their existing social network account, instead of having to remember yet another username and password. One example of this is Facebook Connect for mobile devices – While you do have to enter your Facebook email and password info, it’s a one-time effort. After that, you’re connected via your Facebook credentials, which immediately facilitates the next feature.

Social media status updates – Some players want to be able to brag or share some game-related bit of info to their Facebook Wall, Twitter stream or some other social network.

Share achievements on a leaderboard – Leaderboards allow players compare their game accomplishments against all players, not just their friends.

Email sharing – This might be a boring channel to some, but if a friend isn’t on a social network, then email sharing is a great alternative. E.g., “Hey Grandma, I just got the high score in Mobile Word Twister!”

Invites/ referrals – The more players a game has, the more successful it has the potential to be. Friend invites are thus important to the game and to players. These could be push notifications to a mobile device, text messages, or in-game messages. Persistence of invites increases the success level of referrals. E.g., “Grandma, get an iPhone, join Facebook and then we can play Mobile Word Twister together.”

Friend challenges – If your mobile game is “social,” then it more likely than not is multi-player, or at least has that option, in which case the ability to challenge a player becomes important. E.g., “Grandma, Little Sheila challenges you to play Mobile Word Twister!”

Challenger recommendations – If a player does not have any currently active friends, offer an option for recommending new friends from other currently active players. Friend recommendations could be based on features of many location-based friend-finding applications, such as Foursquare, Gatsby, and several others.

Mobile friending – Offer the option to turn accepted challenges between non-friend players (see last feature) into a persistent connection. This helps new players grow their network and increases the chances that a new player with a small social network will return to play again, with the expectation that someone will likely be around to play.

In-game chatting or calls – Offer text or voice chat options between players so that they can communicate, brag, strategize, etc. (Voice chat of course takes up more bandwidth than text chat, and might suffer from lag times, unless a cellular phone call can be initiated by the game. Phones that do not support this, or do not return control to a game after a call ends may be limited to text chat or push notifications.

Friend blocking – It’s possible that at some point, one player may want to block another one from communications or challenges. This might be a temporary preference or a permanent one. （source:socialtimes）