1) According to China.com, in the 4th Web Game Summit Forum, China InterActive Corp vice president He Chuan said that those social games based on farm and restaurant have attracted more gamers than traditional games.

Happy City

Some delicate games like Boomz have become a leading trend in China Web Game development. Other potential game startups will arise in the near future.
As the development of Tablet PC and 3D TV, they will greatly influence the future development of Web Game industry. (China.com)

2) According to China Book Business Report (CBBR), TalentWalker (TWK) CEO Ni Haiyu said: “ it’s very hard to get high returns from China social games. The reason for this condition is not because of developers but the unhealthy environment of China social games.”

In foreign countries, those social media services (like Facebook) are more mature in platform operations and profit sharing modes, which can protect those developers’ basic interests. So in this respect, many survival social game companies in China expect to follow this successful foreign companies’ development. (CBBR)

3) According to TXXXB, some data from eguan.cn has predicted that the users of China SNS (Social Network Site) in 2011 would reach 269.000.000 and the market size of this field would also exceed ￥2,085,000,000, even more, these data would increase to 425,000,000 users and ￥5,298,000,000 social game revenues in 2013. From this analysis we can see the whole market of China SNS has gathered much powerful potential in both users and marker size.

It is very hard to stand out under such fierce competition of China SNS market. Any platforms will be eliminated if they cannot be totally opened to users and attract users tightly. (TXXXB)

4) Zhou Hongwei has ever said: “because of the strict environment of China SNS platform, many developers have turned to foreign markets.” Against this speech, ctoclo.com.cn has made some comments. They said, in foreign app stores, developers are always playing the most important role while platforms are supplementing them, but the situation is quite opposite in China.

When talking about the conditions of those developers in China, Zhou Hongwei said that he hoped 360 can become a real open platform and share users and traffic with the third party developers. (China.com)

5) According to zjol.com.cn, a staff from foreign-invested corporation has been deducted bonus because of too addicted in the Happy City. Following the popular game–Happy Farm, Happy City also has attracted many gamers. Happy City has added a strong compulsivity on gamers, by which every gamer must reap crops and collect rents in time, otherwise they will not add values in this game. This kind of compulsivity will finally lead to some life burdens for gamers. (zjol.com.cn)