如今的社交媒介领域变幻莫测，传播迅速，而最近的热门话题Color堪称是闪耀其中的明日之星。游戏邦获悉Color是一款图片分享的应用，同时出现于iPhone和Android平台。Color毫无隐私可言，但也正是这点，使得该应用得以在如今靠网站或者社交网站拉动的传统社区崭露头角。用户上传的任何图片都将出现在附近同样安装此应用的用户设备上。当然反之亦然。所以，如果用户在运动场馆里启用该应用，那么其将看到无数反映场馆比赛画面的图片。

color

Color最具吸引力的地方在于其完全是为社交聚会量身打造的，这个有趣的工具十分适合在聚会使用。但Color并非社交应用，至少从广义上来说是这样的，因为它并不支持上传图片的用户之间相互沟通。

这是个很棒的构思。但应用要得到充分发挥，需要拥有大量的用户来实现必要的临界规模（游戏邦注：临界规模是一个临界点,在这个临界点上有足够多的某项技术创新的使用者使用该创新,使得该创新可以处于自我维持的状态）。从统计学的角度看，如果应用能够运作，那么用户就会看到相关地方的图片大量涌现。

再来看看公司背后的团队，支撑公司的团队力量强大，其中包括Lala.com的创始人Bill Nguyen（其以8000万美元的价格将Lala 卖给苹果）、前BillShrink首席执行官Peter Pham及前LinkedIn主要研究员DJ Patil。除此之外，Color在资金方面也收到鼎力支持，该初创公司通过种子和Series A融资，从红杉资本（Sequoia Capital）、贝恩资本（Bain Capital）及硅谷银行（Silicon Valley Bank）筹得了4100万美元的资金。

这确实是笔不小的资金，游戏邦获悉，其中很大部分将用于基础设施和宽带的建设方面，这让人忍不住好奇Color要如何从此获得ROI（投资回收率）。公司有没有自己的商业计划呢？（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Color: a revolutionary social photo-sharing application

The latest buzzer in the ever volatile and hype vulnerable social media scene is a promising new start-up called Color, a social photo-sharing app that just recently came out simultaneously for iPhone and Android. Privacy on Color is totally 0, but this is where it actually shines and takes wing in front of the now conventional community driven websites or life stream social networks because how it works is that any photo you upload will appear to anyone else having the app installed in a small radius around your current location. Of course and the other way around, so if you’re at a sports stadium and start your app you’ll be able to see thousands of other impressions and views from the same game.

Color’s main pitch to consumers is actually that the app is perfect for social gatherings, and it can be an extremely fun tool to play with at parties. This isn’t a social app though, not in a broad terms anyway, since you wont be able to contact someone who uploaded a photo neither the other way around.

I really love the idea, but for it to work the app desperately needs an enormous amount of users for it build the necessary critical mass. Statistically, if it does work, every place on Earth that matters could have a live pulsating stream of photos.

I’m no start-up guru or VC, but if you look at the people behind the company, you can tell that Color is backed up pretty intensely; Lala.com founder Bill Nguyen (he sold Lala to Apple for $80 mil), former BillShrink CEO Peter Pham, and former LinkedIn chief scientist DJ Patil. Not only that, Color is backed up significantly on the financial side as well, the start-up having already raised $41 million in seed and Series A funding Sequoia Capital, Bain Capital and Silicon Valley Bank.

That’s a heck load of money, a lot of which will probably go on enormous infrastructure and bandwidth bill, and one can only wonder how Color is going to be able to gain ROI out of this. Does it have a business plan?

Ok, who here has tried yet?（Source：ZMIEScience）