据insidefacebook报道，一些Facebook应用开发商日前透露，Facebook正要求他们停用谷歌旗下的AdSense广告网站服务，因为谷歌没有与Facebook签署合作协议，它不在Facebook广告供应商的推荐名单之列。游戏邦获悉，Facebook曾于去年12月份要求开发商只能与推荐名单上的广告供应商合作，并在今年2月28日前停止与其他广告公司的业务往来，但限制谷歌AdSense才是该平台开始采取强制措施的首个动作。

Facebook在数年前就已推出了这个广告供应商推荐名单，但原先并不强制开发商与这些公司合作。只是到了2010年初，因为有不少舆论指责Facebook平台存在第三方公司追踪用户信息，并倒卖用户数据的现象，所以Facebook不得不采取强制手段，对开发商的广告合作伙伴加以选择和限制。

Facebook平台的开发商使用谷歌广告服务的频率并不高，因为Facebook已经可提供比谷歌更合适的服务选项。不过还是有些开发商因为找不到其他更能准确定位、垃圾信息更少的广告平台，而采用了AdSense的服务。

facebook developer's post

有一名开发商在“Facebook开发者”群中发布了一个贴子，声称Facebook主动找上门来，要求他停用Adsense，他不得不向各位同行求助，让大家提供一些可取代AdSense服务的参考建议。游戏邦还了解到，Facebook的广告供应商推荐名单中最近又新添了28家公司，现在该名单的广告供应商总数已达72个。

Facebook与谷歌之间的冷战始于去年，当时谷歌提出让Facebook用户像使用Gmail一样输出自己好友邮箱地址的操作建议，但Facebook拒绝了这一请求，所以Facebook用户如果要执行这种操作，就不得不花费更多功夫。

游戏邦认为，Facebook不肯对AdSense放行，有可能直接影响开发商的业务运营。有些开发商会认为这种强制性政策是Facebook加大管制力度的一种征兆，有可能因此而撤出Facebook平台。这项政策的出台或许会促使开发商不得不选择Facebook广告服务，从而为该平台创造了更多收益。

不过，虽然这项决策有可能在无意间触及谷歌等公司的利益，但Facebook的主要用意应该是保护用户隐私，以免他们的数据被第三方公司窃取，同时又能通过自己的技术从广告合作项目中获益。在我们看来，谷歌不大可能在短时间内与Facebook签署广告供应商合作协议。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Platform Developers Say Facebook Asks them to Switch from AdSense to an Approved Ad NetworksMarch 16th, 2011

Some application developers who use Google’s Adsense advertising network are now saying that Facebook has begun contacting them, asking them to stop using it because Google has not signed its Platform Terms for Advertising Providers. Facebook’s deadline to only use ad providers on its whitelist was February 28th, but this is the first major case of enforcement.

Google isn’t heavily used used by Facebook developers because there are more effective Facebook-tailored options. Still, those who do are concerned because they haven’t found other ad networks with as accurate targeting and that don’t show spammy ads.

A post to the “Facebook Developers” Group explained that Facebook had contacted a developer with the request, and he was now seeking suggestions of which ad network to replace AdSense with.

Facebook recently added 28 more ad providers to the whitelist, bringing the total count from which developers can choose to 72.

Google and Facebook’s continuing impasse, which last flared up when Facebook refused Google’s request to allow users to export the email addresses of their friends the same way they can export their Gmail contacts. That issue didn’t result in any functionality change for Google, and users only had to endure a slightly longer Gmail contact export flow.

Kicking AdSense off of Facebook directly impacts developer business, though. Some might see the policy enforcement as the precursor to further restriction in the future, and could cite it as a reason why not to build on the Facebook Platform. The restriction could push developers to switch to Facebook ads, generating revenue for the site.

However, Facebook’s terms are there to protect user privacy and keep their data from being used elsewhere — and purposefully or not also preclude other companies, like Google, from using their own technology and reach to make more money off targeting ads themselves. We don’t expect Google to sign on any time soon.（source:insidefacebook）