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游戏高价内置付费功能或促苹果App Store推退款政策

发布时间:2011-03-07 09:25:14 Tags:,,

开发商对Android Market的一大意见在于原先的24小时无条件退款政策,这也正是该应用商店后来将退款时间限制压缩至15分钟的原因所在。但很少人会对苹果App Store的这类缺点抱有怨言,因为App Store根本就没有退款政策。

但因免费模式对游戏开发商的重要性与日俱增,苹果也似乎到了出台相关退款政策的时候。

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据游戏邦了解,不少含有99美元内置付费选项的免费模式游戏,已出现大量用户付费又反悔,然后打电话给苹果,声称自己无意购买而要求退款的情况。假如苹果推出了此类退款政策,那么开发商每月的营收可能又会缩水了。

有一名开发商表示,定价最高的游戏内置付费功能是制定该退款政策的重要原因。除此之外,Capcom Mobile推出的《蓝精灵村庄》(Smurfs’ Village)诱使不少儿童在无意中花掉许多钱购买虚拟货币,招致家长的大量投诉,还引起美国联邦贸易委员会介入调查的事件,也与这种退款政策出台极有关联。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

GDC 2011: High value IAP in freemium iOS games is driving substantial App Store refunds

Developers were highly vocal about Android Market’s initial terms and conditions which allowed consumers to request a refund up to 24 hours after purchasing an item. That’s the main reason it’s since been reduced right down to 15 minutes.

You don’t hear much in terms of similar talk about Apple’s App Store, mainly because there’s no official refund time.

However, as freemium becomes a more important business model for game developers, so it seems that Apple is operating its own unofficial refund policy.

Gimme back my money

Talking to several developers of freemium games, which have in-app purchases of up to $99, it seems an increasing number of consumers are regretting such high value decisions and phoning up Apple for a refund, citing accidental purchase. Of course, this means developers are seeing their monthly take reduced as refunds are made.

One developer told PocketGamer.biz that the issue was becoming ‘substantial’ in terms of its highest priced IAP.

It’s something which also plays badly in terms of the whole debate over Capcom Mobile’s Smurfs’ Village, which as well as generating consumer ire over children accidentally buying Smurfberries, seems to have triggered a Federal Trade Commission investigation into the whole in-app purchase model. (source:pocketgamer)


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