早在《社交网络》这部奥斯卡奖提名电影问世之前，Facebook等其他网站就已经成功虏获了许多年轻越南用户的心，点燃了本土社交网站与Facebook这个巨头之间的战火。

据越南网络游戏运营商VinaGame的数据显示，越南本土社交网站ZingMe目前的用户在线时间已经超过了Facebook，每月高达10亿分钟，而Facebook越南用户的每月在线时间仅8.8亿分钟。

Facebook VS local social networking

不过软件公司FPT的在线工程项目专家Phan Thanh Hai指出，这一数据并不能反映真实情况，因为ZingMe能取得这一成绩主要得益于该网站的在线游戏，而并非ZingMe自身的网络功能。

据游戏邦了解，在过去两年中，Yume.vn、Tamtay.vn以及最近刚上线的GoOnline.vn等越南本土社交网站一直在不断涌现，但同时也在不停地流失用户。Hai认为，没有经常更新网站的应用功能，是这些本土社交网站失去年轻用户的原因所在。

17岁的用户Tran Thanh Huong表示，“我曾经登录过GoOnline这个新社交网站，但发现它太让人失望了，上传照片的速度太慢了”，他同时还表示该网站的分享功能、上传个人资料的功能也很不理想。

越南社交媒介公司（Viet Nam Social Media Corporation）高管Vu Kiem Van表示，本土社交网站未能取悦用户的原因在于，它们无法支撑这种长期和定期的技术维护成本，而Facebook却掌握了大量的战略资金，所以它可以在市场竞争中获得压倒性的优势。

但Van同时也认为，ZingMe仍然有机会与Facebook一决高下，“Facebook因为便捷的功能而称雄世界，所以它在越南市场也不会遇到多少障碍，但ZingMe提供的音乐和游戏对越南青少年群体极有吸引力，所以这些用户成人之后仍然有可能留恋ZingMe。”他还预测，越南社交媒介市场将在2011年判断出哪一个竞争者才是当地的龙头老大。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Domestic social networks to challenge Facebook

HA NOI — Long before the Oscar-nominated film The Social Network, Facebook and other internet networks had already become as much an addiction as a habit for many younger Vietnamese, triggering a battle for market share between the global giant and would-be domestic competitors.

ZingMe, currently the leading domestic social network, has already outpaced Facebook in terms of minutes spent online per month, with 1 billion minutes compared to 880 million minutes for Facebook, according to online game producer VinaGame.

But the number doesn’t fully reflect the reality of the situation, says Phan Thanh Hai, an online project expert with software firm FPT.

Hai says the growth of ZingMe is due to its online games, not from its networking capabilities, the fundamental value of any social network.

Over the past two years, domestic social networks like Yume.vn, Tamtay.vn or the recently launched GoOnline.vn have mushroomed but have lost users over time, Hai says, adding they failed to upgrade to more modern applications over time, considered a lightning rod to younger users.

“I’ve tried the new social network GoOnline but it was disappointing, since picture uploading took too long,” said 17-year-old user Tran Thanh Huong, who also didn’t like the functions for sharing with friends or posting a personal status.

“The problem is that many domestic social networks cannot afford the long-term technical maintenance and periodic upgrades, while Facebook possesses enormous financial backing,” said Viet Nam Social Media Corporation general director Vu Kiem Van.

But ZingMe still had a chance to compete with Facebook, Van said.

“Facebook is well-known worldwide for its convenient functions, so it will not face a lot of difficulties in the Viet Nam market,” said Van. “But ZingMe is popular among teenagers, attracting them with Vietnamese music and games. ZingMe should be able to retain these users when their core subjects grow up.” Van predicted that 2011 would be a critical year in the competition among social networks to decide who will be number one in the market.（source:vietnamnews）