Zynga’s CityVille has broken another record, moving past 100 million monthly active users in Facebook’s latest stats update. The game now stands at 100,064,578 MAU, with 18,591,715 daily active users.
The day before Christmas, CityVille passed FarmVille as Facebook’s biggest game ever, so today’s number just adds a little bonus shine to Zynga’s new game. It has been 41 days since the game launched.
Despite the big numbers, CityVille is arguably a less successful title than FarmVille. Its stickiness, of the DAU as a percentage of MAU is much lower; at FarmVille’s high point it had well over 30 percent stickiness, while CityVille just dropped to 19 percent. Most developers consider DAU far more important, especially as a determiner of revenue.
CityVille also has access to a much larger and more engaged international audience than FarmVille did, due to increased game use by the international audience and built-in localization for the major European languages that FarmVille still lacks.
The result is that more than 50 percent of CityVille’s playerbase is located outside Zynga’s home country, according to demographic data from AppData. Less than 10 countries account for over 50 million of these users, including both countries that use the European languages that CityVille supports and several large Asian nations.
There are more differences from FarmVille. The average player age in CityVille skews much lower, perhaps a result of the preponderance of international users. And CityVille’s users are far more evenly divided between men and women than almost any other Zynga hit (excluding Poker and Mafia Wars).
Social gaming’s most famous and sought-after demographic, of course, are middle-aged women. The fact that CityVille has a smaller percentage of those than other Zynga games could have a variety of effects on the title, including shorter player lifetimes and lower revenue. Without insight into Zynga’s internal stats, we can’t know for sure.
Where will CityVille go from here? It current growth rate suggests that it’s near the peak. Zynga steadily ratched up advertising across every channel on Facebook, from performance ads to Tapjoy’s cross-promo bar, and still the game’s MAU growth has slowed dramatically from its previous three million MAU per day to about a miillion MAU per day. Its growth over the past day was about half a million MAU.
We previously suggested that 125 million MAU would be an upper limit for CityVille, but given the slowdown, it might not top 110 million. Not that Zynga should mind; whatever the wrinkles in traffic, revenue or player lifetime may be, it undoubtedly has a smash hit on its hands, and one that will likely migrate to new successes on smartphones.（source:insidesocialgames）