继超越《FarmVille》用户规模之后，社交游戏开发商Zynga是最新热门游戏《CityVille》日前又创造了另一项纪录——虽然面世仅41天，但它日前在Facebook上的MAU（每月活跃用户人数）已经突破1亿，达到100064578，DAU（每日活跃用户人数）是18591715。

CityVille

虽然这组庞大的数据对Zynga来说是个好兆头，但如果仔细比较，就会发现《CityVille》在某些方面仍逊色于《FarmVille》。首先是游戏的黏性，《CityVille》的DAU与MAU的比值更低，现在已经下滑到了19%，而《FarmVille》全盛时期的DAU与MAU比值甚至超过30%。许多开发商都认为比起MAU，DAU更能预测游戏营收情况。

因为推出了多个语言版本等本土化服务，《CityVille》的国际用户远多于《FarmVille》，超过该游戏玩家总数的50%。据游戏邦了解，该游戏在不足10个的海外国家中虏获了5000万以上用户。

《CityVille》与《FarmVille》的另一个区别在于，它的玩家平均年龄更小，这一点可能与它庞大的国际用户基数有关。另外，相比Zynga的其他重量级游戏（除了《Poker》和《Mafia Wars》之外），《CityVille》的男女玩家比例更均衡。

社交游戏最忠实、最有影响力的主力军当然还是中年女性玩家，所以《CityVille》的女性用户比例略少于其他Zynga游戏这一点，很可能造成该游戏的用户体验时间更短，营收更少。但在Zynga还没公布内部数据之前，我们仍然无法判断这种说法是否正确。

CityVille-MAU

《CityVille》最终会走向何方？从目前的增长率来看，它已经逼近顶峰状态。尽管Zynga仍在不遗余力地通过Facebook的多种渠道，利用Tapjoy的交叉推广工具条等服务，为这款游戏打造声势，但仍难阻挡《CityVille》的MAU增长趋缓的情况，要知道这款游戏原先每天的MAU是300万，现在已经跌到了每天100万，它在前一天的MAU仅仅50万而已。

过去曾有人预测，《CityVille》的MAU最高极限是1.25亿，但现在看来，它可能很难突破1.1亿了。不过Zynga并不需要担心这种情况，因为就算该游戏的流量下降，营收缩水，玩家体验时长减短，它也仍然是一款叫好叫座的游戏，而且很有向智能手机平台移植的潜力。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Zynga’s CityVille has broken another record, moving past 100 million monthly active users in Facebook’s latest stats update. The game now stands at 100,064,578 MAU, with 18,591,715 daily active users.

The day before Christmas, CityVille passed FarmVille as Facebook’s biggest game ever, so today’s number just adds a little bonus shine to Zynga’s new game. It has been 41 days since the game launched.

Despite the big numbers, CityVille is arguably a less successful title than FarmVille. Its stickiness, of the DAU as a percentage of MAU is much lower; at FarmVille’s high point it had well over 30 percent stickiness, while CityVille just dropped to 19 percent. Most developers consider DAU far more important, especially as a determiner of revenue.

CityVille also has access to a much larger and more engaged international audience than FarmVille did, due to increased game use by the international audience and built-in localization for the major European languages that FarmVille still lacks.

The result is that more than 50 percent of CityVille’s playerbase is located outside Zynga’s home country, according to demographic data from AppData. Less than 10 countries account for over 50 million of these users, including both countries that use the European languages that CityVille supports and several large Asian nations.

There are more differences from FarmVille. The average player age in CityVille skews much lower, perhaps a result of the preponderance of international users. And CityVille’s users are far more evenly divided between men and women than almost any other Zynga hit (excluding Poker and Mafia Wars).

Social gaming’s most famous and sought-after demographic, of course, are middle-aged women. The fact that CityVille has a smaller percentage of those than other Zynga games could have a variety of effects on the title, including shorter player lifetimes and lower revenue. Without insight into Zynga’s internal stats, we can’t know for sure.

Where will CityVille go from here? It current growth rate suggests that it’s near the peak. Zynga steadily ratched up advertising across every channel on Facebook, from performance ads to Tapjoy’s cross-promo bar, and still the game’s MAU growth has slowed dramatically from its previous three million MAU per day to about a miillion MAU per day. Its growth over the past day was about half a million MAU.

We previously suggested that 125 million MAU would be an upper limit for CityVille, but given the slowdown, it might not top 110 million. Not that Zynga should mind; whatever the wrinkles in traffic, revenue or player lifetime may be, it undoubtedly has a smash hit on its hands, and one that will likely migrate to new successes on smartphones.（source:insidesocialgames）