New Report: A fifth of consumers playing social games online
A fifth of consumers (19%) are now playing social games online, according to a new report by Econsultancy which looks in detail at a sector now worth close to a billion dollars.
The report includes the findings of an online survey of 2,000 consumers carried out by Econsultancy last month in association with Toluna. According to the report,
the integration of social networks in particular has changed the way the world plays, as it has allowed social gaming to cross over to the mainstream.
The survey found a fairly even split between the genders when it comes to playing social games, as some 20% of women are social gamers, compared to 18% of men.
Key survey findings:
- Overall, a fifth of respondents to the Econsultancy / Toluna consumer survey (19%) said they played social games online.
- Slightly more females are playing social games (20%) compared to 18% for male.
- Social games are played frequently, with almost a third of gamers (30%) saying they play several times a day and just over a quarter (26%) playing several times a week.
- A fifth of social gamers (20%) have paid to play a social game, 15% have purchased virtual goods and 8% have purchased virtual currency. （source:econsultancy）