市场咨询公司Econsultancy最近公布的一份报告表明，在2000名在线受访者中，有五分之一（19%）的用户正在玩社交游戏；大约20%的女性用户是社交游戏玩家，男性社交游戏玩家的这一比例是18%。虽然16至34岁的年轻玩家比例相对较高，但35-54岁的玩家也达到了16%，55岁以上的玩家也有8%（详见下图）。

econsultancy & Toluna research graphic

据游戏邦了解，该报告还指出了另外几个发现：

*约三分之一（30%）的玩家每天都要玩几次社交游戏，有26%的受访者每周会玩几次游戏；

*五分之一（20%）的玩家曾付费玩社交游戏，15%的玩家买过虚拟商品，8%玩家买过虚拟货币。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

New Report: A fifth of consumers playing social games online

A fifth of consumers (19%) are now playing social games online, according to a new report by Econsultancy which looks in detail at a sector now worth close to a billion dollars.

The report includes the findings of an online survey of 2,000 consumers carried out by Econsultancy last month in association with Toluna. According to the report,

the integration of social networks in particular has changed the way the world plays, as it has allowed social gaming to cross over to the mainstream.

The survey found a fairly even split between the genders when it comes to playing social games, as some 20% of women are social gamers, compared to 18% of men.

Key survey findings:

- Overall, a fifth of respondents to the Econsultancy / Toluna consumer survey (19%) said they played social games online.
- Slightly more females are playing social games (20%) compared to 18% for male.

- Social games are played frequently, with almost a third of gamers (30%) saying they play several times a day and just over a quarter (26%) playing several times a week.

- A fifth of social gamers (20%) have paid to play a social game, 15% have purchased virtual goods and 8% have purchased virtual currency. （source:econsultancy）