广告网站总是宣称自己的业务是提升手机应用下载量的有效手段，这种说法并不完全是自卖自夸，因为英国游戏工作室FIPLAB与InMobi网站的成功合作就是一个明证。

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据游戏邦了解，FIPLAB开发的游戏《Talking Gremlin》，通过InMobi的展示广告和文字广告推广，在英国iPhone娱乐内容榜单上的名次迅速上升，在综合免费应用排行榜上位列第6名。

在英国的iPad排行榜上，该游戏也因此顺利进入前20强，目前位列第11名。

FIPLAB工作室创始人及主管Anirudh Sharma表示，进入App Store排行榜的前列，非常有助于拉动游戏的下载量。

Sharma并非宣称App Store的原始下载量决定持续下载量的第一人，许多开发商也都曾表示，一款手机应用能否保持长期旺盛的生命力，就看它在App Store发行的第一时间能否跻身排行榜前列。

Sharma认为对独立工作室来说，在移动网站上投放广告是一种非常有效的策略。大规模的广告推广对想提高排行名次的开发商很有帮助，“如果你榜上有名，就很容易通过原始下载量和广告推广巩固地位，InMobi为我们提供了很多支持和帮助，我们会继续同他们合作。”（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

How FIPLAB’s Talking Gremlin topped App Store’s entertainment charts after InMobi ad blitz

Ad networks are naturally never shy to talk up the potential their business has to instigate a surge in app downloads.

Concrete evidence that their approach works, however, is always likely to turn a few more heads than usual.

As such, FIPLAB’s testament that advertising on InMobi’s network resulted in their app – Talking Gremlin – flying up the App Store charts is invaluable.

App Store assault

According to the London based studio, pushing Talking Gremlin via both display and text based ads across InMobi resulted in the app topping iPhone’s entertainment chart in the UK, equating to number six in the overall free chart.

On iPad, the app broke into the top 20, finally resting at number 11.

“Achieving the top spot on the App Store had a significant impact on driving our organic downloads,” said FIPLAB founder and director Anirudh Sharma.

Cracking the charts

Indeed, Sharma is by no means the first to assert that downloads breed further downloads on the App Store. Many fellow developers claim long term success relies on an app’s ability to break into the top echelons of the charts in the first place.

His belief that advertising on mobile networks is a valid tool for promotion for independent studios, however, is strengthened by the fact that FIPLAB previously opted to utilise other methods.

However, Sharma suggests developers looking to top the charts can benefit from the sizeable push advertising can offer.

“Once you’re on the charts it’s easier to sustain your position through a combination of organic downloads and advertising. InMobi was a key partner in our success and we plan to continue working with them.” （source:pocketgamer）