《凯茜雨》是由Raw Fury的新客户Jeol Staaf Hasto所开发的。该发行商之前曾与名为Noio and Licorice的工作室合作过，他们的游戏《Kindgom》在短短24小时内便赚回了本。而不管是Joel Staaf Hasto还是Raw Fury都未曾期待过能够再次创造出如此巨大的成功，而尽管用户和评论家的评论与他们的期待相符，但是在发行两周后《凯茜雨》还是未能赚回成本。
该公司表示：“当我们与Joel Staaf Hasto，即名为Clifftop Games一人工作室展开合作时，我们并未期待着游戏一经发行便会赚取巨大收益。我们只是期待着他的游戏能够获得玩家的喜欢，就像我们喜欢它那样。我们也期待着游戏能够较长一段时间内赚取足够的利益。毕竟这是一款来自全新开发者的立基游戏，而这一切都需要我们投入足够的时间与耐心。”
而这一次Raw Fury选择采取一种不同的方法。该公司承诺将继续支持Clifftop Games下一个12个月，或者直至《凯茜雨》能够赚回成本，而Clifftop的收益共享能够继续推动该工作室的发展。基于这一方法，现有的交易并不会发生改变，Clifftop仍将维护着对于自己IP的所有权，他们在这12个月的期限内也能够自由地致力于其它项目中。
Raw Fury wants to close the gates on the “developer valley of death”
By Matthew Handrahan
When Kathy Rain launched well below expectations, Raw Fury chose not follow “the established and accepted norm” and cut its losses. In an age of digital storefronts and vast choice, the indie publisher reasoned that it now makes more sense to back the developer.
Kathy Rain was developed by Joel Staaf H?st?, a new client for Raw Fury. The publisher had previously worked with a studio called Noio and Licorice, whose game Kingdom recouped its investment within 24 hours. Neither Joel Staaf H?st? nor Raw Fury anticipated the same high degree of success, but despite its user and critic reviews falling in line with their expectations, Kathy Rain hasn’t come near to covering costs after two weeks on sale.
“When we partnered up with Joel Staaf H?st?, the one-man army we know as Clifftop Games, we didn’t do so expecting to become insta-rich when the game launched,” the company said in a blog post. “We expected his game to be loved though, as we loved it. And we expected it to do well financially over a longer period of time. It’s a niche game from a new developer in a very tough space within games, and these things take time and patience.
“Even though things have started off a bit slowly on the sales side, we know that eventually the game will turn a nice profit. It will grow a long tail because of its critical acclaim, timeless looks, and a story that tackles taboo stuff not typically discussed in video games.”
The same could be said for many indie titles, but while a publisher like Raw Fury can, “afford to be patient,” the same can’t be said for Clifftop Games. “Way too often the developer can’t survive this sort of scenario, usually because they don’t have other sources of income. They are – to put it frankly – fucked. This is especially true for newer and smaller developers.”
Raw Fury’s team have witnessed the repercussions of launches like Kathy Rain many times before; the developer forced into work-for-hire, to sell their IP, to give up even more of the eventual revenue, and in extreme cases to leave the industry altogether.
“All the while, your critically acclaimed game goes on to slowly but surely cover the investment made by your publisher, allowing them to at least recover their investment and perhaps even make a bit of a profit over time.”
This time, Raw Fury is taking a different approach. The company has pledged to support Clifftop Games for another 12 months, or until the point at which Kathy Rain has recovered its investment and Clifftop’s revenue share can keep the studio going. The terms of the existing deal will not be altered, Clifftop will retain ownership of its IP, and it will be free to work on other projects in that 12 month period.
“We consider this an investment in ourselves,” Raw Fury said. “Our long term growth is found in our reputation, approach, and behavior. We want our actions to speak loudly. We’ve helped create and publish two amazing games already and here is an opportunity to affect a broader change when it comes to the dynamics of a classic publisher/developer relationship.
“In an industry that is smack full of impostor syndrome, depression, anxiety, and other things that are sometimes associated with the emotional work that goes into creativity, it is also important to think about how we measure success and failure.
“We should all think about how we perceive and handle our misses instead of only embracing our hits. For us, Kathy Rain feels like a success. Clifftop Games is a success.”
The full blog post can be found on the Raw Fury website, where the publisher is keen to start a discussion about fostering, ” an indie ecosystem that thrives even when we don’t hit our targets right off the bat.”（source：gamesindustry）