作者：Ketan Parmar

约有95%的手机游戏玩家不会为游戏掏钱。但游戏实现盈利对开发者来说至为关键。人们的确不喜欢看到屏幕弹出广告，我们也无法为投放广告而牺牲用户体验。所以，我们要找到一个不让用户体验打折扣又能实现盈利的方法。

以下是对每款游戏来说都很重要的3个因素：

*理解：规则和目标

*易用性：玩家如何实现目标

*用户体验：“趣味”元素

我们有必要用最少的精力找到更多盈利来源从而最大化收益。来自广告的游戏收益仅占比5%至7%。现在问题就在于，用户为何要在手机游戏中花钱。原因如下：

*解锁内容

*定制自己的游戏虚拟角色

了解这一点后，我们就可以采用以下技巧来实现游戏盈利。

under the sea slot(from appchina.com)

更好的广告模式

广告应该具有个性化和关联性。出色的广告体验应该专门针对用户而创造，广告在游戏中的位置也应该恰到好处。要确保许多人都能看到广告，但不要向用户灌输大量广告，否则你就可能得到用户差评。

你的广告策略应该有利于将来进一步采取行动，以及促使用户为游戏掏钱，而不是令用户离开游戏。

采用应用内购买模式（IAP）

微交易是实现大量收益的一个普遍策略。玩家会购买游戏内置道具来优化自己的角色或者解琐一些隐藏的宝藏，或者购买游戏虚拟货币。

多数开发者为用户提供定期更新内容，用户也喜欢通过IAP购买新内容。但使用这一策略时也要注意维护积极的用户体验。

富有创意的盈利方法

在决定推出免费模式应用或付费版应用时，也要注意采用富有创意的盈利策略。如果你难以决定应用的最佳收益模式，最好使用含IAP选项的免费模式。

但不要出售含有移动广告的付费版应用，因为多数玩家都不希望已经掏钱购买的游戏中出现广告。

响应性

游戏还要确保玩家可以用舒适的手势进行操作。游戏设计应该具有完全的响应性。其迭代也需适用于所有型号和大小的设备。

用户粘性

粘性是任何产品的重要元素之一——对游戏来说尤其如此。没有粘性就很难找到回头客。

以下是一些有助于强化用户体验的方法。

*过程自动化：在用户访问填充表格时，最好要为其提供智能的预设值。便于用户节省时间，无需令其手动输入每一个字。加快用户的决策速度有利于吸引更多用户。

*用色技巧：图标和图片是用户对游戏的第一印象，也是用户了解游戏的重要渠道。图片向用户传达信息的速度远超过文字，人人都能理解图片和图标语言。

*游戏应该贴近玩家的生活习惯。在着手开发游戏之前，有必要先自答以下问题：

1.你的目标玩家是谁？

2.他们在游戏中投入时间是多少？

3.他们会继续玩游戏还是停留片刻？

4.游戏采用什么系统配置？

*创造更棒的体验：玩家在游戏中投入时间和解决问题的能力，开发者就有责任确保玩家没有白费精力。游戏应该产生对用户有意义的体验。游戏操作应该具有粘性和交互性，从而创造更棒的用户体验。

*跳过新手教程：这是确保玩家留在游戏中的最佳做法之一。最好让他们自己直接试玩游戏。游戏最初出现的文本指南对他们来说实际上是一种障碍。游戏应该提供简短而完整的信息。如果用户感兴趣，他们会激发自己的积极性。

*为用户提供迭代体验：游戏应该为用户提供更新的体验。如果用户在游戏中输掉了，就要允许他们立即重新尝试。即使是那些收益无数的游戏也常犯下迫使用户重新开始的错误，导致玩家在失败之后再度尝试之时总要经历一个焦虑的心理过程。

响应性设计和出色的用户体验是任何游戏成功的必备条件。要善用来自玩家的反馈，这会为你的应用提供良好的发展方向。（本文由游戏邦编译，转载请注明来源，或咨询微信zhengjintiao）

Winning tips for monetizing users & optimizing experience in your game

Ketan Parmar

Around 95 percent of mobile players do not spend money on games. But it’s vital to monetize the games. It is true that people hate to see ads pop up on their screen, and we just cannot sacrifice user experience for this. So, we have to find a way to monetize without sacrificing the user experience.

Three factors are important for every game.

Understanding: the rules and objectives.

Usability: how the player achieves these.

User experience: the “fun” element.

It is necessary to start finding more sources of revenue with minimum efforts and maximum output. Only 5 percent to 7 percent of revenue for games comes from advertising. Now, the question is why users spend in a mobile game. They do so for a number of reasons, such as:

Unlocking content

Customizing their in-game avatars

With this in mind, here are some important tactics that can help you monetize your game.

Better advertising models

Advertising should be personalized and relevant. A great advertising experience needs to be created for the user, and the ads should be placed well within the game. It is also important to make sure that a lot of people get the opportunity to see your ads. Don’t hit your users with lots of ads, otherwise you will definitely get bad reviews.

Your advertising approach should plant a seed for further action and drives users to spend money in the game later on — not drive them away.

Deploying in-app purchases

Microtransactions are a common strategy in order to generate high volumes of revenue. Players buy in-app upgrades that improve their character or unlock some hidden treasure for them — or virtual currency for the game.

Freemium developers are not using in-app purchases as a hot strategy. Most of the developers provide regular published content and users love to purchase the new content through in-app purchase options. But when utilizing this strategy it is also very important to maintain a positive user-experience.

Creativity with monetization

It is important to creatively decide on the monetization strategy that whether there should be a freemium app or a paid app. If it is getting difficult to decide on the best model, then it is better to use freemium apps that include in-app purchases.

But don’t sell a paid app that uses mobile ads, as most gamers expect an ad-free experience from the app that they have already purchased.

Responsiveness

It’s necessary that games factor in the comfort of gestures you require from the player. The app should be completely responsive in design. The same iteration must fit and work on devices of all shapes and sizes.

User engagement

Engagement is one of the most important things for any product — especially for games. Without engagement, it’s hard to get returning customers.

Here are some of the ways that can help enhance user experience.

Process automation: It is important to provide the users with smart defaults while accessing the fill-up forms. It will make it easy for the users to not go through the frustration of typing every single word. Speeding up the decision process of user will help increase the users for the game.

Color hacks: Icons and images play a major role in understanding the game. Images are used to convey a message faster than the words and everyone is able to understand the language of images and icons.

Games should fit the player’s lifestyle. It is important to understand the game by giving answers to the following questions before even start development:

Who are your players?

How much time will they spend in the game?

Will they continue playing or take a break?

What system configuration will be available?

Creating a better experience: Players invest their time and problem-solving abilities in the game and it is the duty of the developer of the game to make sure their efforts pay off. The experience should be meaningful to the user. The maneuverability of the game should be more engaging and interactive to create a better user experience.

Skipping the tutorial: This is one of the best ways to ensure players engage with the game. It’s better to let them jump in and try the game for themselves. Written instructions at the start are the biggest barrier for entry. Instructing the player as they learn the game is the better route to take. It is necessary to provide small but complete information. If the users are interested, they will get motivated themselves.

Provide iterative experience to the user: The game should provide a renewable experience to the user. If the user loses the game, then it should be an instant effort by him or her to try the game again. Even multidollar games make the mistake of forcing the user to go through the same screens and it creates an anxious period between a player’s loss and the second attempt.

Responsive design and a great user experience is a must for the success for any game. Make use of effective feedback from players — it will definitely provide you with a good direction for your app.（source：venturebeat）