日前，独立手机游戏开发商Backflip Studios公司CEO朱利安·法尔（Julian Farrior）声称，该公司每月仅游戏内置广告一项就已创收50万美元，今后数月还将继续大幅上涨。

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据了解，Backflip面向iOS平台的游戏下载量已达4750万次，Android平台的下载量为550万次。

其最受欢迎的下载游戏含《扔纸团》（Paper Toss）、《爆破人偶》（Ragdoll Blaster）、《港口大毁灭 3D》（Harbor Havoc 3D）、《忍者跳跃》（NinJump）以及《圆圈世界》（Buganoids）等作品。

法尔还表示，该公司出品的游戏目前每日平均活跃用户为170万至225万人左右，每月平均1500万人，相信第四季度将推出的另外两款免费游戏，以及《忍者跳跃》下月投放Android平台等因素，还将进一步刺激用户数据的增长。

Blackflip免费游戏的每月广告印象次数为6亿至8亿次之间，这也正是50万美元的游戏内置广告的营收来源。其中60%为第三方移动广告印象，剩下部分则是Blackflip自家的广告印象。

今年3月，Blackflip称其游戏内置广告在之前6个月中总共创收100万美元，5月份该公司的广告合作伙伴AdMob也表示Blackflip的游戏内置广告平均每月营收已达10万美元。

法尔预计今年最后两个月，这一广告营收还将再度飙升，“根据2009年数据所呈现的趋势，这一手机广告营收在11月份会双倍增长，12月份时会呈四倍增长。”那就是说该公司12月份的广告营收就有可能达到200万美元？让我们继续关注。（本文为游戏邦/gamerboom.com编译）

Backflip Studios making $500k a month from in-game ads

Mobile games developer making hay from its freemium strategy

Independent mobile games developer Backflip Studios is making half a million dollars a month from in-game ads alone, and expects this to rise sharply in the next few months.

“We are seeing revenues of about $500,000 a month just on mobile ads,” CEO Julian Farrior tells ME. “This excludes revenues associated with premium App Store sales or in-app purchases.”

It’s a startling figure, but Farrior breaks down the figures behind it.

Backflip has notched up more than 47.5 million installs on iOS devices to date, and 5.5 million on Android.

These are downloads of games including Paper Toss, Ragdoll Blaster, Harbor Havoc 3D, NinJump and Buganoids.

“We are currently averaging between 1.7 million and 2.25 million daily active users, and 15 million monthly active users,” says Farrior. “This is about to grow significantly with two more free products launching in Q4, and NinJump coming to Android in a month.”

These figures are crucial: Backflip isn’t just racking up tens of millions of downloads of free games – those people are then playing them. Lots.

Farrior explains that Backflip is generating between 600 million and 800 million ad impressions a month across its free games. Hence the $500,000 of revenues.

“This is using only about 60% of those impressions for third-party mobile ads,” he says. “The rest are used for house ads to sell premium product and further extend the free impression network.”

Backflip’s advertising revenues have ramped up sharply. In March this year, the company said it had made $1 million from in-game advertising in the previous six months.

Meanwhile, in May, its advertising partner AdMob said that the studio was making $100,000 a month from in-game ads.

However, Farrior expects a big boost in the final two months of 2010. “Based on 2009 trend data, these mobile ad revenue numbers will double in November and quadruple in December.”

$2 million of ad revenues in a single month? If it happens, it will be a merry Christmas indeed for the developer. Much more of this freemium success, and Zynga or DeNA may come calling…（source:mobile-ent）