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每日观察:关注Facebook每月游戏玩家达2.35亿(9.15)

发布时间:2012-09-15 14:58:54 Tags:,,

1)据insidesocialgames报道,Facebook首席执行官Mark Zuckerberg在本周的TechCrunch Disrupt大会上表示,目前Facebook每月游戏玩家达2.35亿。

Facebook games(from blog.toggle.com)

Facebook games(from blog.toggle.com)

2)据Digital Trends报道,SuperData最近发布报告预测到2012年底,社交博彩游戏收益将达16亿美元,到2015年这一数据将增长至24亿美元。

3)据gamasutra报道,Zynga在日前回应了EA起诉其游戏侵权一事(游戏邦注:EA在8月初起诉Zynga游戏《The Ville》剽窃了《The Sims Social》),否认自己的游戏侵犯EA作品版权,并反指EA违反了返垄断法。

the ville VS sims social(from games)

the ville VS sims social(from games)

Zynga在其出示的文件中指出,《The Ville》与《The Sims Social》两者之间的任何相似之处,都只是“生活模拟”类游戏的标准元素,因此它们并不在版权法的保护范畴。

除此之外,Zynga还声称EA首席执行官John Riccitiello曾欲与Zynga签署一项“承诺不招聘EA成员”的非法协议,要求Zynga不得挖走EA成员。该文件指出Riccitiello为EA成员流向Zynga的现象感到不安,EA起诉Zynga并非因为游戏侵权问题,而是因为EA欲采用这种“战争手段”试图阻止人才外流。

而EA对Zynga此举作出的回应则是,这只是Zynga试图转移公众视线,减少外界对其剽窃作风的关注的一个托辞。

4)据Techcrunch报道,印度工作室BitRhymes日前宣布旗下游戏《Bingo Bash》在Facebook、iPad和iPhone平台年收益已达4500万美元。

Bingo Bash(from developers.facebook.com)

Bingo Bash(from developers.facebook.com)

这款老式bingo游戏能够取得这一成就的现象,意味着这个领域还有大量发展机遇。Bingo传统上是80多岁的老人所喜欢玩的游戏,但该公司首席执行官Sumit Gupta却表示,年轻用户对这类游戏也极感兴趣,并且该游戏用户以女性为主。

5)在本周MAU增长最快的新晋Facebook游戏(MAU低于100万)榜单上,非英文版游戏表现出众。

Top gainers this week-MAU(from AppData)

Top gainers this week-MAU(from AppData)

位居榜首的是中文游戏《英雄远征》繁体版,新增2万MAU,增幅为200%;Addict旗下的葡萄牙语游戏《Melhores fotos o minhas fotos》排名第二,同样新增2万MAU,增幅达40%;土耳其语游戏《Muhteşem Binyıl》新增1.7万MAU,增幅为567%;而克隆版《侠盗猎车手4》也新增1万MAU,增幅为100%;OUAT Entertainment法语游戏《Kompany!》排名第五,新增1万MAU,增幅为100%。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)235 million people play Facebook games — While speaking at TechCrunch Disrupt this week, Facebook CEO Mark Zuckerberg said 235 million people are playing games on the social network every month. Zuckerberg was talking about what makes him excited about the Facebook platform, as well as other companies that have become power players in the social games scene recently.(source: insidesocialgames

2)Social casino games expected to make $2.4 billion by 2015 — Even though many social game developers are facing shrinking revenues, one section of the industry is still growing by leaps and bounds. Digital Trends says that SuperData has just released a new report on “Social Casino Metrics” predicting social casino games will generate $1.6 billion by the end of 2012. By 2015, the number will be up to $2.4 billion.(source:insidesocialgames

3)Zynga counters EA’s copyright suit with a claim of its own

By Tom Curtis

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After a month and a half of silence, Zynga has finally responded to EA’s accusations of copyright infringement, and the major social game company isn’t taking these legal claims lying down.

When EA first sued Zynga in early August, it claimed that Zynga had copied The Sims Social when making its recent Facebook game, The Ville. In a new three-part response, Zynga predictably denied those allegations, and even turned the tables on EA by accusing the company of violating anti-trust laws.

In the first part of the filing, Zynga said that it wants to eliminate portions of EA’s claim that it believes are “redundant, immaterial, impertinent and/or scandalous matter that is unfairly prejudicial to Zynga.” The company said that any similarities between The Ville and The Sims Social are simply standard elements of the “life simulation” genre, and are thus not protectable by copyright law.

While that initial response is somewhat expected from a company charged with copyright violations, Zynga added another layer of complexity to the legal battle by filing a counterclaim that accuses EA of unlawful conduct.

Zynga claims that EA CEO John Riccitiello wanted to establish an illegal “no-hire” agreement with Zynga that would prevent the company from hiring employees away from EA. The filing says Riccitiello had grown upset that many EA employees had moved over to Zynga, and had gone “on the war path” to put an end to the talent bleed.

The company also says EA filed its lawsuit in August not because it believes Zynga copied The Sims Social, but because the company wanted to discourage its employees from jumping ship.

[Update: EA has issued an official response to Zynga's filing that largely dismisses the new allegations. EA's statement reads:

"This is a predictable subterfuge aimed at diverting attention from Zynga's persistent plagiarism of other artists and studios. Zynga would be better served trying to hold onto the shrinking number of employees they've got, rather than suing to acquire more."](source:gamasutra

4)BitRhymes On Track For $45M In Annual Revenue On The Strength Of Virtual Bingo

Darrell Etherington

If you had to take a guess at what has been at or near the top-grossing spot in the U.S. iPad App Store for the past month without looking, I’d bet a bingo simulator wouldn’t be high on your list. But India’s BitRhymes has proven that in fact users are interested in playing good old-fashioned bingo on their ultra-modern iPad devices, and revealed to TechCrunch that it’s currently tracking to realize an annual run rate of $45 million in revenue on the back of its premiere title, Bingo Bash for Facebook, iPad and iPhone.

That one of the best-performing social games on the App Store and Facebook right now isn’t from someone like Zynga is a sign that there’s still plenty of opportunity to be had in this space, but that it might be best explored by peering into corners that don’t immediately seem like winners. Bingo is traditionally seen as a game for octogenarians, but BitRhymes’ CEO Sumit Gupta said in an interview that surprisingly, there’s been lots of interest from younger demographics, and users have predominantly been women.

Both Gupta and lead investor Doug Renert of Tandem capital said that there looks to be a huge opportunity here in terms of transitioning from online social gaming to real-money casino play. That’s an area that Zynga seems interested in approaching, too, having recently partnered with RocketPlay to take social sports betting to Facebook. Gupta says that while Zynga and others seem to be taking a watch-and-wait approach pending passing of U.S. law that would make social real-money gambling perfectly legal.

BitRhymes has had good initial success, but the challenge will be the same one that every social gaming company faces: coming up with a successor to early successful titles that continues to push the needle in terms of user interest and revenue growth. That’s something that’s stopped Zynga in its tracks, and after Bingo, it’s unclear where BitRhymes will move next, though the company says it has its next release planned, but isn’t yet sharing any info.(source:techcrunch

5)Foreign-language games top this week’s list of emerging Facebook games

Mike Thompson

This week’s list of emerging Facebook games was largely dominated by non-English-language titles.

The top spot this week went to the Chinese-language 《英雄遠征》繁體版 (“Traditional version of ‘Hero expedition’”) with a gain of 20,0000 monthly active users, a 200 percent increase. Addict’s Portugese-language Melhores fotos o minhas fotos (“Best photos to My Photos”) came in at No. 2, also with 20,000 MAU but for a 40 percent gain. Wudya’s Turkish-language Muhteşem Binyıl (“magnificent Millennium”) had a 567 percent gain with 17,000 MAU, allowing it to take the No. 3 spot. A clone of Rockstar’s Grand Theft Auto 4 took the No. 4 spot with 10,000 MAU for a 100 percent gain. Finally, OUAT  Entertainment’s French-language Kompany! was at the No. 5 spot with 10,000 MAU for a 100 percent increase.

Four other games on this week’s list had traffic gains of 20,000 MAU for 100 percent increases: AppBank’s soccer sim Pes 2010, SexGames’s eponymous Sex Games, Take. Music Quizzes’s Top Loves and Playline Studios’s World Slots Challenge.(source:insidesocialgames


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