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每日观察:关注Facebook搜索引擎服务理念(9.17)

发布时间:2012-09-17 10:21:18 Tags:,,

1)Toluna QuickSurveys最近针对2000名美国手机用户的调查结果显示,56%黑莓用户想得到一部iPhone 5。33%Android用户强烈抵触iPhone 5,但有32%的Android用户有意购买这一新设备。

iphone-5(from engadget.com)

iphone-5(from engadget.com)

58%受访者称他们欣赏iPhone 5更大屏幕及更轻薄的新设计,但有24%称他们不满iPhone 5没有微型USB槽或者像诺基亚Lumias新设备的那种无线充电功能。

2)据socialgamesobserver报道,Wooga日前针对4英寸的iPhone 5发布更新版《Diamond Dash》,其游戏玩法也添加了iOS 6所整合的Facebook功能。

wooga-diamond-dash-ios(from blog.games.com)

wooga-diamond-dash-ios(from blog.games.com)

该游戏在iOS平台目前下载量超过2500万次,每天新增10万次,并且进入40多个国家/地区的App Store热销单前10名。

3)据Venturebeat报道,美国漫画大师Stan Lee最近也进军手机游戏领域,其公司Lee’s Pow!Entertainment与手机游戏公司Moonshark合作推出动作冒险游戏《Verticus》,预计于今年秋季发布游戏。

stan-lee(from venturebeat)

stan-lee(from venturebeat)

Stan Lee表示,与Moonshark合作为手机游戏设计角色及故事情节是一种全新而独特的体验,制作这款游戏也是他本人同粉丝互动的一个新渠道(游戏邦注:Stan Lee所创作的漫画传奇人物包括Marvel Entertainment旗下的蜘蛛侠,现在致力于为Pow制作多媒体内容)。

该游戏将由位于达拉斯的Controlled Chaos Media开发,将采用Lee的原创角色、故事和配音。游戏中的Verticus角色是一个肩负拯救世界使命的超级英雄,身穿高科技跳伞装,并与外来种族Obliterator作斗争。

4)据Techcrunch报道,自Mark Zuckerberg在TechCrunch Disrupt接受公开采访后,Facebook股价从原来的19.46美元攀升至22美元,有许多投资领域的知情者表示,Facebook可能进军搜索引擎行业才是最让他们兴奋的消息。

facebook-search-engine(from techcrunch)

facebook-search-engine(from techcrunch)

据行业专家及一名Facebook成员透露,Facebook搜索服务并非那种直接而独立的搜索引擎。Zuckerberg在Disrupt大会上的发言透露,他眼中的搜索引擎不应该只是“输入关键字并显示一些相关内容”,而应该是更具匹配性的答案,“输入特定问题,获得对应的答案”。从中可以推测,Facebook搜索引擎可能主要用于回答人们的问题,例如询问好友在过去6个月中去过哪家餐厅,对其评价如何,或者好友的好友在哪家我感兴趣的公司上班,这样我就可以去问对方哪里的情况。

5)TrustGo最近调查175个应用商店的170万款应用,并发现其中有2万5580款属于恶意应用。

值得注意的是,在欧洲和美国这两个最为安全的地区中,含有风险的Android应用比例也超过了10%。

这里的“风险”可分为三个级别:恶意:有意危害用户的应用;高风险:应用可能窃取用户数据并令其付费的隐藏行为;低风险:含大量干扰性的广告网络。

而在中国市场,33.2%的Android应用都含有风险。游戏是最大的安全威胁来源,25%的手机应用风险来自游戏下载行为。

mobile-mayhem0 infographic-september-2012(from trustgo)

mobile-mayhem0 infographic-september-2012(from trustgo)

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Bye-bye BlackBerry: 56 per cent of users plot a leap to the iPhone 5

by Zen Terrelonge

But a third of Android device owners definitely won’t bite the Apple.

The iPhone 5 unveiling has churned up a mixed barrel of feelings from the industry, but it’s the consumer’s opinion that counts regardless of what anyone else has to say.

Toluna QuickSurveys polled 2,000 American phone owners following the device launch, finding 56 per cent of BlackBerry users want an iPhone 5.

It could have been a different story if RIM stuck to its original plan of releasing BB10-powered superphones this autumn, but the delay to Q1 2013 may have been a factor of the itchy feet.

Meanwhile, 33 per cent of team Android vehemently refuse to buy the phone. But interestingly, 32 per cent do plan a move to the new four-inch Retina Display Apple gadget.

Indeed, 58 per cent said they approve of the new design, which has an extended screen size and thinner body.

However, 24 per cent of respondents were peeved that there isn’t a micro-USB slot or wireless charging – something found on the new Nokia Lumias.(source:mobile-ent

2)Redesigned Diamond Dash To Accompany Launch of new iPhone

By Gary Merrett

A newly optimized version of Diamond Dash for iOS is set to launch alongside the new iPhone. The update features a redesigned gameplay experience making full use of the larger 4-inch screen and includes newly integrated Facebook features built into iOS 6.

With over 25 million downloads of Diamond Dash on iOS to date, a figure that grows by 100 thousand a day, the Diamond Dash team paid particular attention to retaining the core gameplay experience that players know and love. Adjustments have been made to the main menus and gameplay screens, allowing players to see more of their friend’s highscores and fuelling competitions.

Every month users play close to one billion minutes of Diamond Dash on the iPhone and iPad. The hit mobile social game is also a top 10 grossing game in over 40 countries on the App Store.

“It’s important for us that Diamond Dash players on the new iPhone can play a fully optimized version of the game from day one, and we’re ready,” says creator of Diamond Dash, Christopher Parschat. “We’ve redesigned the game to make full use of the added screen real estate and with Facebook integration so tightly woven into iOS, the latest Diamond Dash will be the best looking, most social version yet.”

Accompanying the launch of the new iPhone is iOS 6 – the latest software iteration for iOS devices. Facebook integration is at the core of iOS 6, giving users the ability to share their experiences to their timelines from anywhere within the device. Diamond Dash users will be able to share their gameplay experiences from directly within the app. Facebook Connect, the means through which users can log into Facebook through Diamond Dash, will work seamlessly with the new features, allowing users to login instantly.(source:socialgamesobserver

3)Comic book guru Stan Lee moves into mobile games

Dean Takahashi

Comic book legend Stan Lee is moving into the mobile game business.

Lee’s Pow! Entertainment has teamed up with mobile game startup Moonshark to create Verticus, an action-adventure game. The move is another sign that mobile is attracting even bigger names. The reason is that companies are jockeying for a position in what could be the largest entertainment market.

The companies made the announcement at Lee’s Comikaze Expo in Los Angeles. The game will be available later this fall.

“Working closely with Moonshark to build characters and storylines for a mobile game has been a new and uniquely satisfying experience for me,” said Stan Lee, the founder, chairman and chief creative officer at Pow Entertainment. “Making Verticus is a new way for me to connect with my fans and reach a whole new group of people through their mobile devices.”

Dallas-based Controlled Chaos Media is developing the game. It will feature original characters, story, and voice-over by Lee. The eponymous Verticus in the game is a superhero charged with saving Earth from destruction (what else, right?) by an evil alien race known as the Obliterators. Verticus wears a high-tech jumpsuit that lets him free fall through space while avoiding obstacles.

“For us, there is no one more legendary than Stan Lee,” said Matt Kozlov, the chief executive officer of Moonshark, in an interview with GamesBeat. “This is a man beloved by multiple generations, and he has created … I don’t know whether Walt Disney counts … probably the most successful characters of all time. It’s kind of insane.”

Not only does Lee serve as a creative consultant to the project, but he’s actually in the game as your mission commander.

“I knew that Stan loves trying new things, and you can see that in some of the things he’s done even in the last 10 years,” said Kozlov. “He’s done video games, [but] he’s never done a mobile game, especially with the iPad. I’ve seen him with his iPad — he can’t put it down. But Stan has been just incredible to work with. He’s had feedback along the way, not just on the creative side, but things like putting in a map to better orient the user. We’ve taken a lot of his game design suggestions.”

And if Verticus is successful, Lee and Moonshark have bigger plans for expanding its universe.

“The game is the tip of the iceberg, and the iceberg is still coming into picture as we go,” said Kozlov. “We deliberately tried to make the game as focused as possible. You actually are entering into the game midway through what’s happening in this overall conflict. When the game starts, your character is blacked out and unconscious while falling, and the mission commander is telling you to wake up and get back to it. You’re brought into the sense that this has happened before, and you’re in the middle of the story.

“We are deliberately not giving away too much. We’re going to be unfolding things over time with updates, potentially sequels, and other extensions of the brand, but we didn’t want to overcomplicate things. And that was actually an important lesson: that you can create this massive, sprawling story. But for a mobile game, you want it to be tight, focused, and intuitive and let things happen from there.”

Lee created legendary comic book characters like Spider-Man for Marvel Entertainment and is now creating multimedia entertainment at Pow.(source:venturebeat

4)Investors Are Salivating Over Zuckerberg’s Plans For Search. Here’s Why

Josh Constine

Facebook’s share price has rocketed up from $19.46 to $22.00 since Mark Zuckerberg talked at TechCrunch Disrupt Tuesday, and numerous sources in the investment community tell us it was his declaration that Facebook will tackle search that excited them most. Rather than incremental increases in revenue that better ad units could bring, the prospect of the social network taking on a whole new business offers an upside worth betting on.

But what would Facebook search look like? Not a straight-up, standalone search engine say experts and a Facebook employee. But that doesn’t mean Facebook’s double-down on search won’t threaten the mighty Google.

Here’s Zuckerberg’s entire discussion of search from his Disrupt talk.

Search is interesting. We do on the order of 1 billion queries a day and we’re basically not even trying. Today with search the vast majority of it is people trying to find people, but there’s also a meaningful portion of queries where people are trying to find Pages, brand Pages, other business Pages — so there’s a bunch of that that actually does link to commercial behavior, and I think there’s a big opportunity there and we just need to go do that.

But you know search is interesting. It’s going in an interesting direction. The legacy around search is you get these search engines like Google and Bing and what Yahoo was doing before. You basically type in keywords and the search engine runs some magic to tell you what it thinks the answer is that matches your keywords. But I think search engines are really evolving to give you a set of answers, not just ‘type in something and show me some relevant stuff’, but ‘I have this specific question, answer this question for me’.

When you think about it from that perspective, Facebook is pretty uniquely positioned to answer the questions people have. What sushi restaurants have my friends gone to in New York in the last six months and Liked? Or which of my friends or friends of friends work at a company that I’m interested in working at because I want to talk to them about what it’s going to be like to work there? These are questions that you could potentially do at Facebook if we built out this system that you couldn’t do anywhere else. And at some point we’ll do it. We have a team working on search.(source:techcrunch

5)INFOGRAPHIC: Summer mobile mayhem 2012

by Mike Shaw

TrustGo checks 1.7m apps on 175 app markets and finds 25,580 malicious apps.

More than 10 per cent of apps in Android marketplaces in Europe and the US pose a risk to users – and those regions are the safest in the world.

While that sounds worrying, risk is broken down into three categories:

Malicious: Apps that are created to intentionally harm users.

High risk: Apps with hidden behaviours that can potential steal data and make payments.

Low risk/noisy: Apps with overly-aggressive ad networks.

So, you can see that a ‘malicious’ app is a far bigger concern than a ‘noisy’ app, but nonetheless, 10.7 per cent of apps being risky is a worry.

Not as worrying as if you are a Chinese Android user, however, where the state of affairs is much, much worse.  shocking 33.2 per cent of apps in all Chinese marketplaces pose a risk to users.

Games are the leading source of mobile threats, with almost 25 per cent of infections stemming from game downloads.(source:mobile-ent


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