就在Zynga公司最近宣布CityVille成为该公司发展最快速的游戏之后不久，据Inside Social Games数据显示，社交游戏CityVille在发布后不足两周的时间里月活跃用户激增至2200万，这一记录不仅战胜了Zynga之前发布的热门游戏FrontierVille，同时还超越了包括FarmVille在内的所有Zynga游戏。那么，以下游戏邦与您一起了解CityVille在Facebook社交网站关闭病毒式传播渠道的情况下仍然呈现如此快速的增长趋势的原因。

cityville frontier promo

1，Zynga品牌的影响

游戏开发公司Zynga早年凭借着FarmVille在社交游戏领域闯出了极高的品牌知名度。早在8月首次公布CityVille相关发布信息后，就有不少社交游戏粉丝们对CityVille翘首盼望。然而，如果仅是依靠公司名声还不足以造就CityVille如此灿烂的增长速度。

2，Willkommen bei CityVille（德文：欢迎来到CityVille）

新款游戏CityVille同时支持5种语言，这对促进游戏的高速增长有一定的助益作用。西班牙语，法语，意大利语，德语和英语五种语言环境为CityVille打开了更广泛的玩家基础，同时由于欧洲文化更贴近于美国文化，因此Zynga公司也无需运用当地工作室对CityVille游戏进行本地化处理。

Cityville German

3，Hey You, Come Try This Game!

为了配合CityVille的发布，Zynga公司在旗下各款游戏中都进行了大规模的游戏宣传活动。跨游戏宣传的做法老套但效果显著。即便有的玩家并不知道CityVille，但当在FarmVille农场中看到大量的游戏宣传后也难免产生兴趣。

4，”Bobby Sue just sent you Miscellaneous Item #27 in CityVille.”

病毒式传播卷土重来？虽然目前在Facebook社交网站中，各种游戏请求不会直接出现在用户主页面通告功能中。然而，由于玩家可以向非游戏用户赠送礼物，这也起到了一定的游戏宣传作用。另外，CityVille采用的某些Zynga知名的“BegVille”机制也对提高用户数量产生了一定影响。

如果CityVille继续保持这一增长趋势，相信很快就能取代Cafe World，FrontierVille，甚至目前的龙头老大FarmVille。（本文为游戏邦编译，转载请注明来源：游戏邦）

When Zynga recently mentioned that CityVille is the company’s fastest growing social game it was no joke. According to Inside Social Games, the game has reached 22 million monthly players as of this morning (in less than two weeks), which would make it a faster growing game than not only FrontierVille, but all Zynga games–including FarmVille– to date. And if this insane growth is possible after Facebook shut down nearly all viral channels for social games, there is only one question to ask: How?

The Zynga Name
Well, let’s start from the beginning. Zynga already has an established reputation for social gaming being connected to FarmVille alone, so that certainly helps. In other words, folks were just waiting for CityVille since we first heard word of it back in August. But it takes more than just a reputation to garner this much of a following so quickly.

Let’s take this dissection behind the break and see how CityVille became the fastest-growing Zynga game ever.
CityVille in German
Willkommen bei CityVille
That’s “Welcome to CityVille” in German (roughly), one of CityVille’s five supported languages and most likely key to the game’s rapid growth. Translated into Spanish, French and Italian in addition to German and standard English, CityVille is open to a whole new world of players (literally) without the need for intense localization by remote studios. However, this is also because European culture is much more similar to American culture than, say, Chinese or Japanese culture. If the game were to later be translated into those languages, some more intensive localization would have to go down in order to fall in line with cultural customs–which is already underway for FarmVille in Japan and has been done with Zynga Poker in China. At any rate, being open to a more diverse range of players has almost certainly increased Zynga’s reach with CityVille.

Hey You, Come Try This Game!Facebook Game Notifications
While cross promotions for CityVille have just recently been popping up in the Zynga Game Bar above each of its games, it’s the in-game promotions that are likely grabbing more of us every day. And although this isn’t necessarily a new method, it is effective for sure. I don’t know about you, but seeing a massive billboard for another game in my farm certainly piques my interest. With results like this already blowing up, I would expect cross promotions for CityVille to stick around for a long time.

“Bobby Sue just sent you Miscellaneous Item #27 in CityVille.”
Yes, viral growth has returned. Well, at least a little bit. Facebook game requests have recently started popping in our Notifications on the home page including anything from help requests to gifts. And since you can send gifts to non-players, these Notifications are likely appearing for the social game pure as well. Not to mention that Zynga’s infamous “BegVille” techniques have made a not-so-triumphant return in CityVille, which in a way could be helping the game grow through persistence. It’s a bit of a stretch, but being constantly reminded about a game could lead to players mentioning in conversation, spreading the news via word of mouth. Multiply that by a few million people and you’ve got yourself an inadvertent source of growth.

And if CityVille keeps going at this rate, CityVille will soon overtake Cafe World and later FrontierVille in the list of Zynga’s top Facebook games. However, is it possible for the game to come close to FarmVille much less thwart it as the developer’s number one game? Well, that’s up for you, the players, to decide.  （Source：Games.com）