从运营商模式转向智能手机免费模式后，Glu Mobile公司的营收略有下滑。在2010年第三季度的分析师收益电话会议中，Glu通报公司该季度营收为1550万美元，下降了21%，呈净亏损状态，并公布了另一组显示该公司业务发展状态的数据。

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截止目前，Glu智能手机游戏的用户下载安装约3200万次，其最近推出的《Gun Bros》， 发行第一周下载量超过49万次；10月20日才出炉的《奇妙游戏店》（Toyshop Adventures），下载量也已经超过68万次。

Glu首席执行官Niccolo De Masi称，今年还会推出4款免费模式的游戏，将首先投放iPhone，然后是iPad和Android，预计这些游戏有可能同时登陆iPhone和iPad平台。

另外，Glu游戏还将绑定多个社交网站平台的功能，比如苹果Game Center、Facebook和OpenFeint。

但是提到实现营收，事情就没那么简单了。

在今年第三季度（截止9月30日）中，Glu的营收仅15%来自智能手机业务；有四分之一来自微交易和游戏植入广告，这一项营收约59万美元。

Glu在该季度共达成49.1万笔微交易，同比上季度增加了67%，每月活跃用户420万人，上一季度每月活跃用户则是370万人。

很显然，这组并不那么诱人的数据必须增长10倍以上，方有望挽回净亏损状态，让Glu的业务重新获利。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Growing fast, but freemium only accounts for 4% of Glu’s revenue

Despite the slow decline of its revenues as it switches from a carrier-based model to a smartphone freemium model, Glu Mobile seems fairly bullish about the future.

During its Q3 2010 analyst earning call – in which it posted revenues down 21 percent to $15.5 million, and another net loss – the company broke out some numbers about how its new business was growing.

To-date, its games have been installed around 32 million times on smartphones.

Its latest title, Gun Bros was downloaded over 490,000 times within the first week, while Toyshop Adventures, which went live on October 20, has been downloaded over 680,000 times.

Planning for the future

Four more freemium titles will be launching during 2010, which will first come to iPhone, and then follow on iPad and Android. CEO Niccolo De Masi said that in 2011, the company expected it would be able to launch games simultaneously on iPhone and iPad.

In addition, Glu games will be supported by multiple social networks, including Apple’s Game Center, Facebook and OpenFeint.

Small numbers

However, in terms of generating revenue, things still seem difficult.

For the three months ending September 30, only 15 percent of Glu’s revenue came from smartphones, of which a quarter came from micro transactions and in-game advertising. This was around $590,000.

During the quarter, Glu did 491,000 micro transaction billable events, up 67 percent from the previous quarter, and had 4.2 million monthly active users, up from 3.7 million three months previously.

Clearly, those numbers are going to have to increase more then 10-fold soon to kickstart the company’s business back into profit.（source:pocketgamer）