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mobiledia消息:尼尔森调查显示手机应用APP市场潜力巨大

发布时间:2010-09-11 08:57:18 Tags:,,,,

日前,市场调查公司尼尔森数据表明,手机用户总体应用下载数量正持续上升,手机应用的市场潜力将不断扩大。

Mobile App Usage is Increasing

Mobile App Usage is Increasing

一项针对超4000名智能手机用户的调查显示,今年8月份该用户群平均应用下载数量达到27款,去年12月这一数据仅为22款。其中,苹果iPhone用户以平均40款应用下载高居榜首,Android用户从去年年底的22款上升到25款,黑莓用户达到14款,比去年增加4款。

尼尔森数据还显示,游戏应用仍然是最热门的手机下载应用,与此同时,天气预报、地图导航、社交网站应用也同时晋升到主要应用下载行列。其中,Facebook是最受iPhone、Android、黑莓和Windows手机用户欢迎的个人应用。

app list

app list

在非智能手机用户中,苹果iPod Touch的平均应用下载量最为领先,索尼PlayStation的便携式游戏机、电子书,iPad和微软Zune便携式媒体播放器的应用下载量也十分可观。

Survey Shows Increasing Mobile App Usage

Customers are downloading an increasing number of mobile phone apps to their devices, said market research firm Nielsen.

According to a survey conducted of more than 4,000 smartphone users, the average number of apps customers have on their phones has increased to 27 in August, up from 22 last December.

Apple iPhone owners top the list, with an average of 40 apps on their handsets. But Android and BlackBerry owners’ app usage has also rose to 25 apps and 14 apps, respectively — an increase from 22 apps and 10 apps last December.

Nielsen also surveyed what kind of apps were being downloaded. The company found that games are still the most popular app category of mobile downloads. But weather, maps/navigation and social networking apps are emerging as major categories as well.

Facebook is the most popular individual app for iPhone, Android, BlackBerry and Windows Mobile phones, according to Nielsen.

Among downloads for non-smartphone devices, Apple’s iPod Touch leads the way. Sony’s PlayStation Portable game device, e-readers, iPads and Microsoft’s Zune portable media player were also mentioned by consumers as gadgets they used to download apps.

The Nielsen survey shows increased mobile app downloading by users across the board, indicating that the market for apps is only getting larger. (source:mobiledia)

声明:本文中文为游戏邦翻译,英文原文采用mobiledia,转载请保留版权信息,谢谢!


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