作者：Puneet Yamparala

第一步便是创造一个有价值的应用。

第二部是获取用户。

然后便需要吸引用户并获得盈利。

然而除非你知道用户是如何对你的应用做出反应并与之互动，否则你便不可能吸引他们并获得盈利。对此最简单的答案便是使用分析解决方法。问题是源于选择适当的分析解决方法，这将通过相关KPI帮助你清楚用户在做什么，从而让你能够提供他们所追求的价值，并从中获得盈利。

我将通过本文谈谈应用开发者如何搞清楚有多少人在使用自己的应用。即他们需要考虑各种KPI，并需要列出最有效的分析解决方法以了解自己应用的用户粘性。

KPI宝库

每一个分析努力都必须伴随着一个特定的终极目标开始。在你开始使用工具前你必须清楚自己想从分析软件中知道什么。用户粘性并不只是关于多少用户在他们的手机上下载并安装了你的游戏。而是关于那些在较长时间后仍继续使用你的应用的用户数量。

以下是能够帮助你更好地评估应用及其功能的重要KPI：

1.下载和升级数

2.活跃性—-应用在一定时间里（周/月/季度）被打开的次数

3.活跃时间—-每次使用应用所花费的时间

4.频率—-两次打开应用之间的时间间隔

5.用户获取—-新用户vs.旧用户

6.评论和评级—-应用使用者的评论数和平均评级

7.用户流失率—-卸载应用的用户数

8.转换率—-可能转换的用户数

9.加载时间—-在不同设备上打开/关闭应用所需时间

10.行为流—-用户反应/互动。用户如何从一个功能转向另一个功能。

11.事故和异常

在寻找适当的分析解决方法前，你的分析策略必须考虑所有盗版参数（游戏邦注：包括用户获取，激活，用户留存，推荐人和收益），这可以帮助你创造出更吸引人且更能带来盈利的应用体验。

一些应用分析市场的现状

根据我的经验，我列出了以下5个要点：

Flurry拥有iOS

Google Play独占了Google Analytics

不管是Flurry还是Google Analytics都拥有自己的问题

对于开发者来说使用超过一种的分析解决方法是很正常的事

在很多例子中，较小的竞争者总是会因为较厉害的本土化和立基解决方法而提供更棒的解决方法。

衡量用户粘性，下载，卸载等等内容的应用分析综述

Flurry Analytics

价格：免费

平台：Java ME，黑莓，Windows Phone，iOS和Android

我喜欢Flurry因为它是免费提供用户路径和漏斗等信息的最具深度的分析工具之一。显然这是需要以较长的学习曲线和不可用的断代分析为代价。

Google Analytics

价格：免费

平台：Android和iOS

它能够使用世界上最大的搜索引擎之一的数据囤积算法。它提供了许多带有较短学习曲线的功能，但再一次地，这里也不支持断代分析和iTunes。

Mixpanel

价格：免费

平台：iOS和Android

最优秀的受事件驱动的分析工具之一。它能够追踪像分享，购买，升级，账户创建等事件。在这里创造用户漏斗是件非常容易的事，并且也能够支持断代分析。然而因为是免费版本，所以它只提供有限的数据点。

Localytics

价格：免费

平台：HTML5，Android，iOS，Windows Phone和黑莓

这是将用户获取和市场营销工具与分析捆绑在一起的工具。它那基于直觉的控制面板能够提供有关所有参数的综述，并使用不同标准（如用户，回头用户vs全新用户等等）提供强大的比较。这是很容易使用的工具，拥有基于断代的用户留存系统，作为一种免费版本却能够提供无限的应用。然而其免费版本也带有有限的数据点，且不允许比较和标准的存在。

Apsalar

价格：免费

平台：Android和iOS

Apsalar是作为一种免费的本土化工具。它让你能够追踪并衡量，划分并分析，同时还能够在多种不同应用中提供实时的断代分析。

Appsee

价格：免费

平台：iOS，并即将出现在Android上

这是用于完善用户体验的一个独特的视觉与定性的应用内部分析平台。它能够提供除了常规数据外的用户行为的“定性”信息。然而它也带有有限的自由规划。

结论

你应该在选择一种解决方法前先研究你的KPI并创造一个分析策略。你将会惊讶于有如此多不同的分析工具能够帮到自己。

（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转发，如需转载请联系：游戏邦）

How You Can Use Analytical Tools to Find Out About the Usage Rate of Your App?

by Puneet Yamparala

The first step is building a valuable app.

Step two is acquiring users.

Then it’s times to engage users and monetize.

HOWEVER, you cannot engage or monetize your app unless you know how users are reacting to and interacting with your app. The simple answer to that is to use analytics solutions. The problem lies in selecting the right analytics solution, one that will allow you to understand what your audience is doing in terms of relevant KPIs and hence allow you to provide the value they are seeking and monetize your app.

This post we will talk about the ways app developers can find out the number of people using the app and the users that deleted it. It will state the various KPIs that can be taken into consideration, and will list the top analytics solutions to keep abreast of user engagement.

The Treasure Trove of KPIs

Every analytics effort must begin with a dedicated end goal in mind. You must know what you are looking for from the analytics software before you start using one. The true measure of engagement is not simply how many people have downloaded and installed your app on their phones. It is the number of people who have continued to use it for a period long enough to create engagement.

Here are some primary KPIs that can aid you better gauge the understanding of the app and its functions:

Number of downloads and upgrades

Activity — Number of times the app was opened within a timeframe week/month/quarter etc.

Activity Time — Time spent per session

Recency — The average time between opening of two sessions

Acquisition — New User vs. Older User

Reviews and Ratings — Number of app user reviews and Avg. customer rating

User Churn Rate —number of uninstalls

Conversion — number of transactions possible

Loading Time — time needed to open/close the app on different devices

Behavior flow — User reaction/interaction. How users move from one function to another

Crashes and exceptions

Your analytics strategy must take into account (or rather should be built around) all the pirate metrics (acquisition, activation, retention, referral, and revenue) before embarking on your hunt for the right analytics solution — one that can aid you in creating a more engaging and monetizable app experience.

Some Realities of the App Analytics Market

From my experience, I can vouch for the following five points

Flurry owns iOS

Google Play is essentially monopolized by Google Analytics

Both Flurry and Google Analytics have their own set of problems

It is a common practice for developers to use more than one analytics solution

In many instances smaller competitors are delivering much better solutions because of highly localized and niche specific solutions.

Overview of the App Analytics Tools for Measuring User Engagement, Downloads, Uninstalls, and More!

Price: Free

Platforms: Java ME, Blackberry, Windows Phone, iOS, and Android I like Flurry because it is one of the most in-depth analytic tools offering user paths and funnels, and multiple dashboards — FREE. This obviously comes with a cost including a longer learning curve and unavailability of cohort analysis (a must!)

Price: Free

Platform: Android and iOS only

It leverages the data hoarding algorithm of one of the biggest search engines in the world. It offers loads of features with a short learning curve, but once again no cohort analysis and iTune integration.

Price: Freemium

Platform: iOS and Android

One of the best event-based analytics tools out there. It tracks events such as sharing, purchase, upgrade, account creation, etc. Makes funnel creation a piece of cake, great UIs, cohort analysis, and easily ties web with mobile. However, it offers limited data points in the Free version.

Price: Freemium

Platforms: HTML5, Android, iOS, Windows Phone, and BlackBerry

It is the tool that ties acquisition and marketing tools with analytics. Its intuitive dashboard gives an overview of all metrics and offers powerful comparisons using various criteria (e.g., users, returning vs. new, sessions, etc.). It’s easy to use, has a cohort-based retention system, and offers unlimited apps in free version. However, free version has limited data points, and does not allow comparisons and criteria.

Price: Free

Platform: Android and iOS

Think of Apsalar as a freer version of Localytics. It allows you to track and measure, and segment and analyze, and offers real-time cohorts and analytics across multiple apps.

Price: Freemium

Platform: iOS, Android coming soon

It is a unique visual and qualitative in-app analytics platform for improving user experience. It offers “qualitative” information on user behavior apart from normal stats. However, it also has a limited Free plan.

Conclusion

Research your KPIs and develop an analytics strategy before selecting a solution instead of the other way around. You’ll be surprised to see what multiple analytic tools when combined can achieve!

This blog post is based in the advice given by successful app entrepreneurs in the App Entrepreneurs and Marketers Group. Stay tuned for more informative and insightful posts from us!(source:gamasutra)