作者：Jon Jordan

《植物大战僵尸2》号称EA手机游戏发行史上的最高纪录，目前下载量已经超过1500万次，但它在iOS平台上线三周的盈利表现究竟如何呢？

榜单排名

先看它的iPhone版本，它在100个国家/地区的应用盈收榜单进入前100名，在8月29日跻身第10名。

在美国这个主要市场，其最高排名是第16。

该游戏iPad版本表现更为出色，在117个国家/地区榜单进入前100名，在44个国家/地区进入前10名。

它在美国iPad应用收益榜单位居第11名。

plants-vs-zombies2-iphone-top-grossing-us(from app-annie）

plants-vs-zombies2-ipad-top-grossing-us(from app-annie)

（据App Annie数据显示，在美国应用收益榜单，《植物大战僵尸2》iPad版本表现优于iPhone版本，但两者都进入了前20名。）

分析计算

用我们的计算方法，其iPhone版本的成功系数就是(29/100)/16=0.018。

iPad版本成功系数则是（44/117)/11=0.034。

我们将0.1作为一款游戏获得商业成功的标准，但这仅适用于发布数月的成熟游戏，显然这并不适用于《植物大战僵尸2》这种面世仅有三周的游戏。

上周数据

该游戏iPone版本在上周的得分是0.011，iPad版本为0.016，可见这款游戏在全球市场中仍然处于增势，尽管它在美国营收榜单位置并没有明显上升。

对比表现

当然，我们将它与EA当前最赚钱的手机游戏《The Simpsons:Tapped Out》进行对比时可以发现，两者发布时长的不同是一个重要的因素。

《The Simposons:Tapped Out》发布于2012年8月，在美国iPhone和iPad收益榜单均居于首位，其中iPhone版本得分为0.88，iPad得分则接近0.95。

该游戏Android版本直到2013年才发布，得分为0.37。

我们在未来数月仍将关注《植物大战僵尸2》的表现，观察它能否达到《The Simpsons:Tapped Out》这种水平。

但不管怎么说，这已经算是一个良好的开端。

plants-vs-zombies2-ipad-top-grossing-russia(from app-annie)

（从App Annie图表可以看出，俄罗斯iPad用户在《植物大战僵尸2》中的投入进入了前20名。）

plants-vs-zombies2-ipad-top-grossing-korea(from app-annie)

（该游戏在韩国iPad平台表现不佳，跌出了前50名榜单。）

plants-vs-zombies2-ipad-top-grossing-japan(from app-annie)

（《植物大战僵尸2》并没有成功虏获日本iPad玩家，在该市场甚至跌出了前300名。）

（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

The Charticle: The slow-growing success of Plants vs Zombies 2

by Jon Jordan

It was highlighted as EA’s biggest mobile launch ever.

But despite its over 16 million downloads, just how commercially successful has Plants vs Zombies 2 been in the three weeks since it was released on iOS?

Using our brains

Looking at the iPhone version, it’s been a top 100 top grossing app in 100 countries, going top 10 in 29.

And in the key US market, its top grossing peak position is 16.

Looking at the iPad version, the game’s performed better, going top 100 in 117 countries and top 10 in 44.

Its US top grossing app position is 11.

Plants vs. Zombies has performed better on the iPad than iPhone in terms of the US top grossing app chart, but it’s gone straight into the top 20 for both formats – via App Annie

Some math

We can then plug these figures into the basic equation that’s part of PocketGamer.biz’s Monetizer analytics.

This gives us a Success coefficient for iPhone of (29/100)/16 = 0.018.

For iPad it’s (44/117)/11 = 0.034.

We take 0.1 as our benchmark for a game’s commercial success, but this can only be applied to mature titles several months after launch, which is obviously not the case for Plants vs Zombies 2.

(To read more about how we came up with these equations and what they do and don’t mean, please check out my original Monetizer article).

Last week’s figures

Indeed, we can get another look at how Plants vs Zombies 2 is performing day-to-day, because it was the subject of last week’s Monetizer.

Then the iPhone version had a score of 0.011 and the iPad version 0.016, so we can see that the game is still on an upward path in terms of global top grossing markets, even if it hasn’t improved on its US top grossing position during this period.

The improvement is particularly marked in terms of the number of countries in which the iPad version has gone top 100; it’s improved from 18 to 44.

Better than Homer?

Of course, when we compare the game to EA’s current best earner The Simpsons: Tapped Out, the difference in time since release is the biggest factor.

Released in August 2012, and hitting the #1 top grossing position in the US on both iOS platforms, the iPhone version of The Simpsons: Tapped Out scores 0.88, while the iPad version scores an almost perfect 0.95.

The Android version (not released until 2013) scores 0.37.

Whether Plants vs Zombies 2 can build to such a level – notably in a much more competitive market than which The Simpsons had to deal with – remains something we’ll be keeping our eye on over the coming months.

It’s off to a good start, though.

Russian iPad owners are spending money in Plants vs. Zombies 2 going top 20 as can be seen via App Annie’s top grossing chart.

The game hasn’t performed as well on iPad in South Korea. It dropping out of the top 50.

Plants vs. Zombies 2 hasn’t yet caught the imagination or wallets of Japanese iPad players where it’s now out of the top 300. （source：pocketgamer）