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数据分析《Top Eleven》如何取得巨大的成功

发布时间:2013-09-24 14:18:01 Tags:,,,,

作者:Jon Jordan

对于一个赛季的开始,José Mourinho也许会感到焦虑,但是当提到Nordeus的社交手机足球管理游戏《Top Eleven》时,他的脸上便会立刻露出得意的表情。

这款免费游戏是在2010年面向Facebook正式发行(游戏邦注:现在已经在所有平台上拥有超过1100万月活跃玩家),并在iPhone和Android平台上均取得非常好的成绩;而最近它又推出了iPad版本。

开球

比起北美市场,足球游戏在欧洲市场更受欢迎,这家来自塞尔维亚的工作室便发现自己的游戏一直稳定地站在在英国,法国和德国等市场App Store前10名畅销游戏榜单内。

从某种程度上来看这是因为主机游戏领导者世嘉的《足球经理》并不是作为一款免费手机游戏,但最主要的还是归功于它对于最初Facebook用户的有效利用。

的确,这款游戏的iPhone版本已经到挤进119个国家(共出现在155个国家)前100名畅销游戏排行榜内,并在109个国家中位于前10名,在104个国家中位于前5名。

Grossing rates(from pocketgamer)

Grossing rates(from App Annie)

(App Annie数据显示,2013年,《Top Eleven》一直都维持在德国iPhone畅销游戏前10名榜单内)

它同时也是68个国家中最畅销的应用,包括在德国和法国;这真的是非常出色的成绩。

新一季

发行于8月30日的iPad版本即将拥有一个新的开始。

它已经位居88个国家前100名畅销游戏榜单内,以及38个国家的前5名畅销游戏榜单内。

Grossing rates(from pocketgamer)

Grossing rates(from App Annie)

(App Annie数据显示,自发行后《Top Eleven》在德国畅销游戏榜单上的表现)

在Android平台上也是如此,即超过1000万的下载量见证着它成为了23个国家(总共48个国家)最畅销的一款应用,这些国家包括法国,德国,波兰和英国。

Grossing rates(from pocketgamer)

Grossing rates(from App Annie)

在过去12个月里,《Top Eleven》一直维持在德国Google Play前10名畅销榜单内。

在这时候,值得指出的是这款游戏已经拥有35种语言版本,开发者也提供了其中11种语言的用户支持。

Grossing rates(from pocketgamer)

Grossing rates(from App Annie)

(App Annie数据显示,尽管是基于“足球”主题,美国也仍是《Top Eleven》的第10大市场;就如iPhone畅销排行榜单显示的那样)

Grossing rates(from pocketgamer)

Grossing rates(from App Annie)

App Annie数据显示,在韩国(如上图),特别是日本(下图)和中国(最下图),《Top Eleven》的表现始终不如它在iOS畅销应用排行榜单那样突出。

Grossing rates(from pocketgamer)

Grossing rates(from App Annie)

Grossing rates(from pocketgamer)

Grossing rates(from App Annie)

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

The Charticle: How Nordeus’ Top Eleven rose to the top of the table

by Jon Jordan

José Mourinho might be having a troubled start to the season, but his face is still riding high when it comes to Nordeus’ social and mobile football management game Top Eleven.

Launched in May 2010 on Facebook, the free-to-play game – which now has over 11 million monthly active players across all platforms – has seen very strong performance on iPhone and Android; also recently being released on iPad.

Kick off

Of course, the football (soccer) market isn’t strong in North America, but in Europe, the Serbian developer has seen its game sitting solidly in the top 10 top grossing App Stores of all the major markets – UK, France and Germany.

Partly that’s down to the absence of console leader Sega’s Football Manager as a free-to-play mobile game, but mainly to its leverage of its initial Facebook audience.

Indeed, the iPhone version has reached the top 100 top grossing charts in 119 countries (out of 155), reaching the top 10 position in 109, and the top 5 in 104.

Top Eleven has been in the German iPhone top grossing app top 10 for all of 2013 – via App Annie

And it’s also been the top grossing app in 68 countries including Germany and France; an incredibly strong performance.

New season

Released on 30 August, the iPad version is off to a good start too.

It’s been top 100 top grossing in 88 countries, and top 5 in 38.

Top Eleven’s iPad top grossing performance in Germany since launch – via App Annie

It’s a similar story on Android, where the game’s more than 10 million downloads have seen it become the highest grossing app in 23 countries (out of 48), including France, Germany, Poland and the UK.

Top Eleven has been top 10 top grossing on Google Play in Germany for the past 12 months – via App Annie

At this stage, it’s worth pointing out the game is available in 35 languages, and the developer offers customer support in 11 of them too.

Despite ‘soccer’, the US is Top Eleven’s 10th biggest market; iPhone top grossing chart shown – via App Annie

In Korea (above), and especially Japan (below) and China (bottom), Top Eleven hasn’t experienced the same strong performance in the iOS top grossing charts – via App Annie(source:gamasutra)


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