1）Gartner最新报告显示，2013年第二季度全球手机销量达4.35亿台，同比上年增长3.6%。其中智能手机销量为2.25亿台，同比增长46.5%，在所有手机销量中占比51.8%，功能手机销量为2.1亿台，同比下降21%。

从手机平台来看，微软Windows Phone已经以3.3%的市场份额超过黑莓，成为全球第三大手机操作系统。Android遥遥领先，占比79%，iOS位居第二，占比14.2%。

worldwide smartphone sales(from Gartner)

operating system share(from Gartner)

智能手机发展速度最快的当属亚太地区，增幅为74.1%，拉美增长率为55.7%，东欧为31.6%。

全球第一大智能手机制造商是三星，其市场份额从29.7%增长至31.7%，苹果该时期手机销量为3200台，占比14.2%，增幅为10.2%。

2）据mobile-ent报道，Canalys最新分析数据指出，苹果App Store和Google Play中仅有52%的应用发生重叠——在苹果iPad平台前50名免费和付费应用中，仅有半数应用出现在Google Play平台。

Google-Play-App-Store(from connectedmonster)

分析师Tim Shepherd指出，这一现象表明，针对Android平板电脑开发高质量应用体验还不是许多开发者的首要目标。苹果App Store中有73.5万款专门的iPad应用，但Google Play中的相关应用不过上千款。此外，同时出现于这两个平台的应用，在Android平台通常是免费、广告支持版本，其应用体验更不理想。

就上个月Android设备在平板电脑销量中占比67%的情况来看，这一用户群体正在不断扩大，对高质量应用的需求也在不断增长，开发者不可忽视这一现实。

3）IAB最新报告显示，移动设备正迅速成为中国用户的首要媒体消费平台，这一比例甚至超过美国用户。

报告指出，将智能手机作为主要媒体消费平台的用户比例在中国更高，有28%中国智能手机用户自称现在很少看电视，而更喜欢阅读纸质媒体的用户也下降了27%。

美国用户更常一边看电视，一边使用移动设备的多种功能，有51%美国人在看电视时使用移动设备上网（中国用户比例为10%），38%查看社交媒体（中国为9%），34%进行本地搜索（中国仅为8%）。

smartphone user watching TV(from odysseymob)

美国用户更依赖自己的移动设备，有69%用户自称无法不带手机离家，而中国用户的这一比例仅为6%。

7%中国智能手机用户表示自己醒来的第一件事是拿到手机，而美国用户的这一比例高达34%。

4）Reportsnreports.com最新报告预测，2020年平板电脑复合年增长率将达30%；移动广告投入将在2016年增长44.67%，在线广告则增长11.54%。

Tablet marketing dollar(from tabtimes.com)

7月份智能手机出货量达2.3亿美元，在全球所有手机出货量中占比59%，而平板电脑销量在印度等新兴市场的销量增幅则高达400%，这些移动设备的销量增长，无疑将极大增加移动广告效能及其收益。

平板电脑出货量在2020年将达到6亿台，届时其广告市场规模将达570亿美元。

5）据insidemobileapps报道，King公司日前宣布将于今年秋季向移动平台推出《Papa Pear Saga》，该游戏最初于2013年3月登陆Facebook，月活跃用户已超过1890万，目前日活跃用户超过370万。

Papa-Pear-Saga(from techulator.com)

手机版《Papa Pear Saga》将含有120个以上的关卡，将支持跨平台体验，允许Facebook玩家在iOS或Android设备上查看自己的积分排名、游戏进程等情况。

6）Ofcom最新报告指出，多数英国用户在当前手机套餐结束时仍然不想升级到4G移动宽带网络。

45%的英国用户每天都在手机上使用与网络相关的服务，但有43%用户不知道自己每月究竟使用了多少数据流量。

86%用户表示不会考虑使用4G服务；4G用户经常会低估自己的数据使用量，30%的4G用户每月开销经常过量，而3G用户的这一比例仅为4%；54%的3G用户在数据流量上的每月支出从未超额。

INFOGRAPHIC(from mobilephones.com)

（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

1）Smartphones beat feature phones with 52 per cent of world sales

by Phil Tottman

Microsoft becomes the no.3 smartphone surpassing Blackberry.

Global mobile phone sales hit 435 million units in Q2 of 2013, experiencing a growth of 3.6 per cent year-on-year, according to Gartner Inc.

Specifically, smartphone sales reached 225 million devices, up 46.5 per cent on Q2 last year and accounting for 51.8 per cent of total mobile sales, where as feature phones sold 210 million units declining by 21 per cent in a year.

In the OS race for the top spot, Microsoft sped past Blackberry with 3.3 per cent market share.

Anshul Gupta, principal research analyst at Gartner, said: “While Microsoft has managed to increase share and volume in the quarter, Microsoft should continue to focus on growing interest from app developers to help grow its appeal among users.”

The most impressive smartphone growth was seen in Asia Pacific with 74.1 per cent, Latin America at 55.7 per cent and Eastern Europe 31.6 per cent.

The global smartphone market was lead by Samsung, whose share rose from 29.7 per cent to 31.7 per cent. Apple who sold more devices with 32 million units, experienced a slower growth at tiny 10.2 per cent.（source：mobile-ent）

2）Share and share alike: Half of top iPad apps not usable on Android

by Phil Tottman

30 per cent unavailable on Google Play and 18 per cent not optimised.

Android has previously appeared seamless and unbeatable, kind of like a termite which can live through anything – even a nuclear blast, and can survive a week after having its head cut off!

Well it appears that this termite has met its match.

In the form of an Apple.

Well, half of the top 50 free and paid apps for the Apple iPad to be precise.

A mere 52 per cent of apps from the App Store had an equivalent on Google Play, or were optimised – if even a bit – for an Android device.

Tim Shepherd, senior analyst at Canalys, said: “Quite simply, building high-quality app experiences for Android tablets has not been among many developers’ top priorities to date. That there are over 735,000 apps in the Apple App Store that are designed with iPad users in mind, versus just a fraction of this – in low tens of thousand – available through Google Play, underscores
this point.”

The optimised apps that work cross platform, are only available as free, ad-supported versions, delivering poorer and occasionally more limited experiences.

Consumer trust needs to be earned by Google regarding its app store, which can only come with time – however with these bad in-app experiences plaguing Google Play, it makes it that much more difficult to get people spending.

Daniel Matte, analyst at Canalys, said: “Improved consumer willingness to spend will increase developers’ monetisation potential and options, and help to reduce their reliance on in-app ads, leading over time to an increase in app quality.”

Developers need to be more enticed by the Android tablet platform, which even if it seems pretty ugly right now, is a strong base to build apps on. As its ever increasing popularity – what with it accounting for 67 per cent of tablet sales last month – will prove to be exactly what they are looking for to better the performance and profitability of their apps.

Google needs to make more prominent moves to ensure more rigorous management of high-quality, optimised experiences within its Google Play store and within the apps that are available on it.

Even though it all currently looks a bit grim, when the nuclear blast – or the influx of better apps in Google Play as is the case – happens, who will be laughing then? The termite or the Apple?（source：mobile-ent）

3）China a one-screen nation as mobile becomes main media source

by Phil Tottman

Even though only six per cent say they never leave home without it.

China is still an emerging market when it comes to smartphones and other devices. However it is rapidly becoming more likely to rely on mobile as the main source of media than its American counterparts, reports IAB and the Interactive Internet Advertising Committee of China (IIACC).

The study titled – Mobile’s role in a consumer’s media day in the United States and in China: The smartphone as an extension of the self and an extension into the world – has compared consumer smartphone usage in two of the worlds most important markets.

It has shown that the consumption of media on a smartphone compared to any other source is much higher in China, with more than a quarter (28 per cent) of Chinese smartphone owners less likely to watch TV, and those who prefer print media reducing by 27 per cent.

Over all, that is 86 per cent less than America for TV and 42 per cent less for print.

Saying that, America is more likely to use their device for a wider variety of activities while watching TV, with 51 per cent of Americans accessing the internet compared to ten per cent in

China, 38 per cent in the US read social media compared to nine per cent and conducting local searches while watching TV, is performed by 34 per cent Americans and only eight per cent Chinese.

This shows that the US is certainly a media multi-tasker – much like 53 per cent of UK adults – where as our Chinese neighbours are more dedicated to the smaller screen nestled in their hands.

America appears to have a greater dependancy on its devices, with 69 per cent saying that they would never leave home without it, where as in China, a tiny six per cent said the same thing.

Similarly, seven per cent in China said that the smartphone is the first thing they reach for when they wake up, as opposed to a hefty 34 per cent of Americans.

It was revealed that the main reason China turn to their smartphone is for entertainment purposes – and if you are being entertained, how many screens do you really need?（source：mobile-ent）

4）Mobile ad spending to grow at a rate of 44.67 per cent to 2016

by Phil Tottman

Market accounts for nearly $17 billion in annual revenue.

Ad spending is growing at a rate of knots across all platforms. With tablets expected to increase at a CAGR (compound annual growth rate) of 30 per cent to 2020, mobile ads at 44.67 per cent to 2016 and and online at 11.54 per cent to 2016.

Mobile advertising is still seen as a side-compartment of online advertising as a whole, even though as these figures show, it is leaps and bounds ahead with over seven billion mobile subscriptions worldwide accounting for $17 billion in annual revenue.

Smartphone shipments hit a record 230 million last month, accounting for 59 per cent of all mobile phones shipped globally. However tablet sales experienced a 400 per cent growth in emerging markets such as India.

The increased popularity of these devices in previously unreachable countries will undoubtedly increase the effectiveness of mobile ads and result in higher revenues.

Reportsnreports.com research has covered the ad spending market landscape and growth in North America, Western Europe, Eastern Europe, Latin America, the APAC region (Asia Pacific) and the MEA region (Middle East and Africa).

It has shown that tablet shipments alone are to reach around 600 million annually by 2020, with its advertising market hitting $57 billion by the same year.

Mobile ads are becoming an indispensable tool for developers and advertisers to push their products and services via popular platforms such as Facebook, Apple, and Yahoo.

Facebook app ads are so in demand that it has increased the cost of attaining an ad space. It was reported that the social media site pockets around 41 per cent of total ad revenue from its
mobile app – so it is most likely rubbing its hands together in glee, with dollar signs in the eyes.（source：mobile-ent）

5）King to bring Papa Pear Saga to mobile this fall

Brandy Shaul

Candy Crush Saga developer King has today announced plans to bring Papa Pear Saga to mobile later this fall. The game was originally released on Facebook in March 2013, and has climbed to over 18.9 million monthly active users, according to our app tracking service AppData.

This news is joined by a company milestone, as King’s entire portfolio of games on mobile, Facebook and King.com have crossed one billion daily plays.

Papa Pear Saga (our review) is a physics puzzle game that contains similarities to PopCap’s Peggle. Players are challenged with shooting Papa Pear out of a cannon at the top of the screen so that he hits all of the targets (acorns, carrots, etc.) on the way down the screen. The game currently has over 3.7 million daily active users on Facebook.

The mobile version of Papa Pear Saga will launch with over 120 levels, and will contain cross-platform play. Facebook gamers will be able to jump into the iOS or Android experience with their leaderboards, progress and previous high scores intact, and will carry on right where they left off.

“Papa Pear Saga is different to any of our other games. It still possesses that core King puzzle quality, but it will be our first mobile Saga game to have a physics element which we think will translate very well to mobile and tablet game play,” said Riccardo Zacconi, CEO and co-founder of King, via a company release. “It’s also astonishing to see game plays grow to over 1 billion a day. This is a tenfold increase since our first Saga game launch on mobile this time last year.”

As spotted by Gamezebo, Papa Pear Saga is already available in the Canadian iTunes store, meaning the worldwide launch on iOS and Google Play for Android can’t be far off.（source： insidesocialgames）

6）INFOGRAPHIC: 86 per cent of mobile users opt out of 4G

by Phil Tottman

INFOGRAPHIC: 86 per cent of mobile users opt out of 4G

25 per cent say that operators should offer more detailed bills and usage breakdowns.

Almost three quarters (70 per cent) of UK consumers do not intend to upgrade to 4G mobile broadband when their current contract ends, reports Ofcom.

Vodafone is rolling out their 4G services soon, around the same time as O2, yet there appears to be a lack of jaw-dropped plans for the introduction, and it has been suggested that the operator isn’t ready to embrace 4G.

It is not a big shock that people are weary of the new service, as 66 per cent of 3G users asked said that they go over their allowances less than once a year, whereas 38 per cent of 4G users can’t say the same. In fact, 59 per cent said that they have gone over at least once since the launch of 4G – less than a year a go.

David Abrahamovitch, founder of Mobilephones.com, said: “With more 4G offerings scheduled to be rolled out in the coming weeks, these findings suggest that there is still a lot of education to be done with consumers so that they understand and feel confident to invest in super fast mobile broadband services.”

If it is going to attract more customers onto its services it appears as though 4G will have to be more vocal about what they are offering, as 25 per cent of consumers would prefer to be more aware of what they are getting themselves in to.（source：mobile-ent）