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每日观察:关注用户对Android和iOS应用的投入情况(6.8)

发布时间:2013-06-08 11:00:27 Tags:,,,

1)Flurry最新报告显示,虽然Android在智能手机设备市场份额上占据优势,但从用户投入应用程序的时间总量上看,iOS最为领先。

Flurry认为出现这一情况的原因在于iPhone用户与Android消费者之间的区别,iOS用户需要的是一种操作起来像口袋电脑的移动设备,而Android用户通常会因为价格优惠、可选择多种设备型号等因素而追随大流更换自己的手机。

active android devices(from Flurry)

active android devices(from Flurry)

total time in apps(from Flurry)

total time in apps(from Flurry)

此外,Android市场的分裂性问题也是限制其应用开发的一大原因,导致Android应用质量跟不上iOS应用,苹果iOS拥有更强大的应用生态圈使开发者对其投入更多资源,从而使iOS应用获得更高的使用率。

2)comScore最新报告显示,截止2013年4月,美国智能手机用户已占比58%(1.385亿),比1月份增长7个百分点。

三星仍是世界头号移动设备制造商,苹果在美国市场位居第三,占比39.2%,三星在美国占比22%,HTC占比8.9%。

smartphone subscriber(from Comscore)

smartphone subscriber(from Comscore)

smartphone subscriberfrom comScore)

smartphone subscriberfrom comScore)

Android仍是排名第一的智能手机平台,占比52%(下降0.3%),其次是iOS(占比39.2%),黑莓占比5.1%。

3)据gamezebo报道,GungHo Online Entertainment和Supercell日前宣布两家公司进行强强联手,交叉推广旗下热门游戏,在《Puzzle & Dragons》中植入一种基于Supercell游戏《Clash of Clans》的新型地下城和怪物类型,而《Clash of Clans》也将整合基于《Puzzle & Dragons》的独家推广内容。

supercell-gungho-clash-of-clans-puzzle-dragons(from serkantoto)

supercell-gungho-clash-of-clans-puzzle-dragons(from serkantoto)

这两家公司的交叉推广游戏内容预计于6月24日上线,其合作活动将持续两周。

4)据venturebeat报道,Wargaming日前宣布公司旗下热门游戏《坦克世界》注册用户突破6000万,并在俄罗斯、中国和许多欧洲国家大获人气。

world-of-tanks-china(from venturebeat)

world-of-tanks-china(from venturebeat)

除此之外,该公司还宣布已投入开发《战斗机世界》和《战舰世界》,其中《战斗机世界》已经进入内测阶段。

5)PR营销公司Edelman日前发布信息图表显示,移动设备已经成为发展中国家用户最青睐的娱乐内容消费设备,中国和韩国是位居前列的移动娱乐市场,而英美两国的主要娱乐内容消费平台仍是电视机。

82%印度用户使用移动设备为真人秀节目参赛者投票,但英国用户的这一比例仅为40%。

英美用户最常消费的娱乐内容是电视节目,印度和土耳其用户则是音乐,巴西和中国用户是在线视频,德国用户是电影,韩国用户是手机应用。

Entertainment(from Edelman)

Entertainment(from Edelman)

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)The iOS and Android Two-Horse Race: A Deeper Look into Market Share

It is clear from announcements from device manufacturers such as Apple and Samsung that Android is winning the race for device market share. Flurry’s own data supports this. The number of Android devices we are tracking worldwide doubled in the past year, reaching 564 million as of April of 2013. While the installed base of iOS devices that we track has also grown over that time, Android pulled ahead in active device share in late 2012 and has maintained that position ever since. This is shown in the chart below. This lead followed a period of just over a year in which the number one spot was changing hands. Prior to that Apple dominated the connected device market following the launch of first iPhone and then iPad. Approximate launch dates of some of the major iOS and Android devices are also shown on the chart as points of reference.

iOS Leads In App Market Share

In spite of Android’s rapid rise and current lead in device market share, iOS continues to lead in terms of time spent in apps. Total time in Android apps nearly equaled that in iOS apps in March of 2012, but it has declined somewhat since then, after the launch of the 3rd generation iPad.

Considering that there are more active Android devices than iOS devices but iOS users collectively spend more time in apps, it’s not surprising that more time per device is spent in iOS apps than in Android apps. The exact proportion of time spent in apps per Android device relative to iOS devices is shown below.(source:flurry

2)58 per cent of American mobile users own a smartphone

by Zen Terrelonge

58 per cent of American mobile users own a smartphone

And Apple is dominating the market.

comScore has reported US smartphone subscriber figures for the three-month period ending April 2013. Data shows that 58 per cent (138.5 million) of Americans own a smartphone, which is a seven per cent increase since January.

Samsung is continually named as the world’s most popular OEM, but Apple is still king in the States and secured a 39.2 per cent market share, compared to Samsung on 22 per cent and HTC on
8.9 per cent.

That said, Google is the leader in the OS stakes, with its system coursing through the devices of Samsung, HTC, Motorola, LG and beyond. Indeed, Android nailed a 52 per cent share – a 0.3 per cent decline – followed by iOS with 39.2 per cent and BlackBerry on 5.1 per cent.(source:mobile-ent

3)GungHo Online and Supercell announce unique cross-promotional collaboration

By Joe Jasko

GungHo Online Entertainment and Supercell have announced a unique collaboration this week to bring special cross-promotional features to each respective company’s biggest powerhouse game titles.

The games in question are GungHo Online’s Puzzle & Dragons, which will incorporate a new dungeon and exclusive monster types based on Supercell’s wildly popular Clash of Clans franchise.

Similarly, Supercell’s Clash of Clans and Hay Day will both be receiving exclusive promotional content based on the world of GungHo Online’s Puzzle & Dragons. This is some pretty interesting stuff here, considering the massive scope and popularity of each of these games; and given how well the two sides seemed to have hit it off, who knows what new and exciting kinds of things this will mean from both camps in the future.

Representatives from both parties expressed their excitement and interest in working together in this manner, and learning more about how each other runs their business. Ilkka Paananen, CEO of Supercell remarked, “We are very honored to work with GungHo and learn from the masters of free-to-play gaming.” Likewise, President/CEO of GungHo Online Kazuki Morishita showed equal admiration, in saying “Supercell and GungHo share the same approach to game development so it seemed only natural to collaborate together. We will continuously support each other and our shared vision of delivering fun and exciting gameplay to everyone.”

The cross-promotional game content by the two companies is expected to launch in all of the participating games on June 24, and will run for two weeks.(source:gamezebo

4)World of Tanks hits 60 million registered players

Jeffrey Grubb

In our modern world of insurgencies and online terror, tank combat is kinda quaint. These giant lumbering fighting vehicles aren’t really gonna help anyone when the Estonian cyber-military begins invading Facebook. That doesn’t mean the tanks have lost their appeal — quite the opposite, if Wargaming’s World of Tanks is any indication.

Wargaming just revealed that its online multiplayer tank shooter just crossed the 60-million registered-players mark. The free-to-play game continues to attract new players around the world thanks in part to the developer’s constant efforts to promote it. World of Tanks is also popular in countries with growing free-to-play markets, namely Russia, China, and many European countries.

Of course, 60 million registered players doesn’t mean 60 million active players. We’ve reached out to Wargaming to determine its monthly active users.

To celebrate the milestone, as well as the fast-approaching Electronic Entertainment Expo trade show, Wargaming released the following CGI trailer:

In addition to World of Tanks, Wargaming also runs similar military-themed battle titles. World of Warplanes is an aerial-combat action game while World of Warships takes to the high seas. Both are still in development, though World of Warplanes is in a closed beta test.(source:venturebeat

5)Emerging markets most likely to access entertainment from mobiles

by Zen Terrelonge

Emerging markets most likely to access entertainment from mobiles

Edelman reveals global entertainment consumption trends in detailed infographic.

PR and marketing agency Edelman has conducted a survey of UK and US consumers for the past seven years, looking to understand how they consume technology and entertainment.

However, emerging markets are becoming increasingly responsible for driving the adoption of mobile devices and such, which is why the company has broadened its survey to include India, China, Brasil, Korea, Turkey and Germany.

Interestingly, mobile is the most popular device for consuming entertainment in developing regions. China and Korea are the number one mobile entertainment markets, while TV is the number one device in the US and the UK.

Additionally, 82 per cent of people in India would use their mobile to vote for talent show contestants, compared to only 40 per cent in the UK.(source:mobile-ent


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