尽管苹果和Android等品牌的夹击一度重创诺基亚，但从手机硬件、应用商店、开发工具再到新掌门任命等一系列迹象中可以看出，诺基亚正逐渐恢复元气，并决心再展雄风。当然，诺基亚在应用商店上的成就还不能与苹果相提并论，但无论如何，应用开发商、游戏开发商都已不能再无视这个世界上最大的手机制造商，以下即是笔者推荐诺基亚Ovi Store的九大理由：

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1.庞大的手机用户基数

尽管还有不少人仍对诺基亚产品抱有成见，但不得不承认诺基亚仍然是世界手机制造霸主，同时也是最大的智能手机之王。诺基亚目前共有5亿的S40功能手机用户，1.75亿的S60手机用户，4500万的触摸屏手机用户，预计还将产生5000万的Symbian^3手机用户。这个庞大的用户基数，对所有的应用开发商来说，都是一块巨大的蛋糕。

2.卓越的开发工具

毫无疑问，诺基亚的开发工具尚不能望苹果项背，但撇开iOS手机不谈，诺基亚所提供的开发工具在市场上最具黏性，尤其是Qt工具包，可以避免手机应用跨平台运行时产生的存储残片问题。而Android每推出的一款新产品，往往都难免存储残片的困扰。

3.完善的技术支持

Ovi Store刚出道时的功能的确比较勉强，但现在这种情况已经得到极大改观。其界面设计、运行速度和系统均已优化，为开发商提供的技术支持、商业模式、应用投放选择等服务均得到显著提高。当然，Ovi Store还是不能与苹果的App Store相提并论，这里只是相对Android Market而言。

4.遍及全球的运营系统

除了世界上最大的手机制造商，全球最大的应用分销商也非诺基亚莫属。它支持在190个国家或地区运营（当然，像朝鲜这种被国际社会制裁的国家除外），而且90%的诺基亚手机用户可以通过Ovi Store购买支持本土语言的应用。对应用开发商来说，这就意味着，选择诺基亚，等于选择了全球，即使是苹果App Store也还没修炼到如此境界。

5.便捷的运营商计费系统

Ovi Store目前还开通了运商付费系统，而苹果和Android在这类服务上却都没有任何表示。通过运营商计费系统的交易操作，应用营收分成就是60：40，据诺基亚所称，通过运营商计费系统，应用销量将比采用信用卡付费系统要多10倍以上，这意味着各方都能从中获得更多实惠。如果不使用这个系统，那你就亏大了。

6.低风险的竞争环境

目前许多手机都可支持Ovi Store，Ovi Store中的应用也不乏其数，但质量比较高的游戏却并不多见，这也就意味着Ovi Store的应用竞争并不那么激烈，是一个相对低风险、值得开发商考虑的市场。

7.支持Java游戏应用

Ovi Store支持Java游戏，如果开发商想登记Java或Symbian应用，Ovi Store允许开发商选择该应用的投放地区、手机平台，而且诺基亚S40 Touch and Type手机上市后，更为Java应用提供了丰富选择。

8.诺基亚急需争取开发商

诺基亚虽然卷土重来，但在目前市场上仍处于下风，因此诺基亚对应用开发商的渴求，远甚于开发商对它的需求。这就意味着，它会全力取悦应用开发商，为游戏应用提供更好的支持、更卓越的工具和手机平台，创造更优越的市场环境，以赢得开发商的信赖。

9.非北美开发商的优质选择

当然，值得开发商注意的是，诺基亚在北美这个全球最有势力的智能手机市场上并不占优，而且这一形势短期内也无法改变。这表明，不少开发商，尤其是美国和加拿大开发商为了赢得这一市场，往往需要更加卖力，但他们并不会将Ovi Store视为首选。但反向来看，正因为美国、加拿大等强有力的竞争对手都在北美市场扎堆恶斗，无暇顾及Ovi Store这一新领地，欧洲、印度、巴西、俄罗斯等其他地区的开发商正可先入为主，提前开拓新地盘。

9 reasons you should be making games for Nokia’s Ovi Store

For the past couple of years, Nokia has been a bit of a joke for the games industry.

Still, hundreds of millions of dollars spent on two attempts to make mobile gaming stick – both hardware and software versions of N-Gage launched to technical success and abject commercial and cultural failure – can be considered an aberration.

It’s the company’s failure to compete with Apple and Google that’s really undermined its reputation with the wider industry and money markets.

Yet, finally, the worm has turned.

Reinvigorated across technologies such as handsets, its application store, developer tools, and indeed corporately too – the appointment of new CEO Stephen Elop is a real shot in the arm – Nokia springs out of its annual Nokia World conference with a new confidence.

Sure, it has plenty of issues still to address, and it will never come out well from the apples to pears comparison with (ahem) Apple, but developers, even game developers, can’t afford to ignore the world’s biggest mobile phone maker any more.

Here are 9 reasons why.

1. Your vision is too small

Despite what everyone’s said about Nokia – and let’s face it, a lot of negative things have been said – no one doubts that the world’s biggest phone manufacturer is the world biggest phone manufacturer and by a significant margin. Indeed, whatever’s also been said about the technology in Nokia’s devices, it’s still the world’s largest smartphone maker.

The result is there are 500 million active Series 40 feature phones, 175 million Series 60 devices and 45 million touchscreen devices, plus the promise of 50 million Symbian^3 sales in future.

Big enough addressable market for you?

2. All tooled up

Considering the range of handsets Nokia sells, it’s no surprise its development tools can’t compete with the elegance of Apple’s. But iOS aside, Nokia offers the least fragmented development tools in the market, with its new Qt suite easing some of the cross platform problems that affect all mobile platforms.

If you want a comparison, start developing for Android; the ecosystem that’s fragmenting with every new handset release.

3. ‘Appy to see Ovi Store (Mark 2)

Nokia’s application store – Ovi Store – will probably always be a work in progress, but the frankly embarrassing technology of 12 months ago has been significantly revised.

Consumer usability issues such as interface design, and speed and clarity of operation have been improved, while behind the scenes, developer support, business models and the flexibility of which devices and which territories you want to publish have also been enhanced.

Again, it’s never going to be Apple’s App Store but just compare it to the Android Market.

4. Teach the world to play

Not only is Nokia is the most global mobile phone maker, it’s the most global app distributor too.

It has operations in every country it’s legally allowed to be commercially available in – over 190. (The likes of North Korea are banned by international law.) Nokia also says that 90 percent of its mobile consumers do so within a localised language version of Ovi Store.

That means you can distribute your games in all of those countries. No other app store gives you that sort of reach, not even the blessed App Store.

5. Your really flexible friend

Demonstrating the bridge between the mobile phone market and the smartphone market, Nokia currently offers operator billing with 91 operators in 27 markets. Apple and Android combined offer precisely zero.

Okay, so the revenue split for operating billing is now 60:40, but considering Nokia claims you can experience a more than ten fold increase in sales via operator billing compared to credit card billing – and that’s before you consider the much larger size of the addressable market compared to the number of people who have credit cards – that means everyone will be making more money.

Frankly if you don’t, it will be your fault.

6. The grass is greener, and sparser

The flipside of Nokia’s previous lack of direction when it comes to application stores is the current lack of competition on Ovi Store.

Despite the huge number of devices that support Ovi Store, there are very few high quality games available.

7. Resurrection of Java

This might not sound like a positive but what’s important about Ovi Store is it now offers a channel for Java games that isn’t controlled by operators.

Indeed, with free app signing for Java (and Symbian) apps, plus the ability to set which countries, and which devices you want to release your Java games into, there’s now a great opportunity, especially in terms of Nokia’s new range of Series 40 Touch and Type devices.

8. Nokia is desperate for you

Nokia knows it’s behind the curve when it comes to the whole smartphone ecosystem, and it’s desperate to catch up fast.

This should mean better developer support, better access to tools and devices, and better marketing for your game. At the moment, at least, Nokia needs you more than you need Nokia.

9. Hole in the heart

Of course, there is one big caveat.

Nokia has no penetration in the richest smartphone market in the world, North America, and this is unlikely to change anytime soon. This means developers, especially US and Canadian developers, will have to work harder and in most cases, won’t be able to treat Nokia as a primary market.

Yet even this provides opportunities as US and Canadian developers probably won’t release anything for Nokia devices, leaving a bigger gap for European, Indian, Brazilian, Russian etc studios.（source：pocketgamer）

声明：本文中文为游戏邦翻译，英文原文采用pocketgamer，转载请保留版权信息，谢谢！