1）据《英国卫报》统计，目前在英国营收榜单前100名的iPhone游戏中，50%采用了免费模式（游戏邦注：这一点与Distimo之前的调查结果相似，即72%的苹果App Store营收来自采用IAP模式的免费应用）。

尽管在付费应用仍占据英国营收榜单半壁江山，但其中超过半数产品也植入了IAP功能。这意味着在英国营收榜单前列中，每10款应用中就有7款采用了IAP模式。

调查还发现，在付费应用中，低价产品最占优势。在被调查的50款付费游戏中，就有30款的售价为0.69英磅，有14款采用了IAP模式。还有6款游戏售价介于1.49至1.99英磅，有11款售价2.99英磅，1款售价3.99英磅，仅有一款游戏售价超过4英磅，即6.99英磅的世嘉游戏《Football Manager Handheld》。

总体来看，共有58家公司的游戏进入了英国营收榜单前100名，其中以TeamLava表现最为出众，该公司共有5款游戏上榜。

2）据pocketgamer报道，芬兰开发商Rovio最近推出Facebook宣传活动，从其中的预告内容可以推测，Rovio有可能在《愤怒的小鸟节日版》的万圣节主题内容中加入一个新的黄色小鸟角色。

3）Localytics最新调查结果显示，自iOS 5在10月12日发布以来，已有31%的iOS用户升级至该版本的操作系统（游戏邦注：该调查时间为10月12日至17日）。iOS 5操作系统支持在iPad、iPad 2、iPod Touch 3GS和4G、iPhone 3G和iPhone 4平台上运行。

排除iPhone 4S用户（iPhone 4S已经预装了iOS 5），平均每三名用户中就有一者在1周内就采用了iOS 5操作系统。在这31%的用户中，36%并非iPhone用户，而是iPad 2用户，iPod Touch 4G用户也占据了17%的比例。

Localytics指出，应用开发者应关注iOS用户更新操作系统的速度，从而把握机会，及早向应用商店提交兼容iOS 5功能的应用。

4）苹果近日宣布iPhone 4S发布三天销量达400万部，几乎是iPhone发布头三天销量的两倍，此外还有2500万的用户已采用iOS 5操作系统，其中有2000多万用户注册了iCloud服务。

iPhone 4S的新功能包括双核A5处理器，更高级的8MP摄像头，以及一个语音助手Siri，共分为16GB、32GB和64GB三种型号。

5）据gamasutra报道，澳大利亚开发商Halfbrick日前在悉尼成立新工作室，并发布了关于游戏程序员、美工和设计师的招聘启事，将打造一个50名成员的悉尼团队。

观察者指出，Halfbrick扩大规模的表现与其他澳大利亚开发商关门闭户的情况形成了鲜明对比，THQ澳大利亚工作室、Bluetongue、EA的Visceral Games在墨尔本分部、《L.A. Noire》工作室Team Bondi和KMM Brisbane都在最近宣布停止运营。

6）据games报道，Facebook高管Rushi Desai最近撰文解释了Facebook改变活跃用户算法的情况，他称Facebook团队认为“访问用户”与“真正的用户”之间存在差别，区分这两者才能更准确地反映实际用户粘性。

从他的话可以判断，Facebook不会再将访问但并不体验应用或者游戏的用户计活跃用户行列，仅将每月时常登录应用或游戏的用户算为MAU（游戏邦注：例如，《CityVille》在上个月有将近2000万的访问用户，但并非所有人都在玩游戏，所以他们不能都计入MAU之列）。

但该公司也指出，虽然改变算法后，所有Facebook游戏和应用的MAU都可能大幅下降，但它们的活跃用户和实际粘性不会发生变化。

7）Mr Youth最近调查报告指出，在“烦人”的news ticker功能出现后，美国青少年最近在Facebook投入时间比之前有所减少（游戏邦注：其调查样本是2000名14至17岁的青少年）。

这些青少年之前使用Facebook的主要原因是可以访问好友资料，对他们发表评论以及聊天。有47%的受访者自称还会继续使用Facebook，仅有4%表示将增加在Facebook的投入时间，还有10%表示自己会离开Facebook。

多数受访者并不欢迎Facebook最近的功能调整，有25%青少年称自己将时常使用Google+，甚至认为Google+比Facebook更具社交性。他们很反感news ticker功能，认为该功能极具干扰性，并总是显示一些自己并不感兴趣或者他们不该看的信息。

另一个有趣的调查发现是，虽然成人用户对Facebook的Timeline功能感情复杂，但多数青少年却对Timeline颇感兴趣，并称这是他们最喜欢的Facebook新功能之一。27%的青少年称Timeline是自己最喜欢的Facebook功能。

57%的青少年认为“like”功能如实反映了自己喜爱的个人品牌，37%认为“like”是向好友推荐某内容的重要保证，但仅有39%青少年希望通过“like”功能收到品牌企业发送的更新信息。虽然多数青少年是在好友群体中使用“like”功能，但也有56%受访者称自己曾因看到好友“like”某品牌而跟风。

8）Coed杂志、College Candy和Busted Coverage最近通过谷歌展开一项有奖问卷调查，发现在2500名用户受访者中，将近半数大学生害怕自己过度依赖Facebook。其他调查结果如下图所示：

70%受访者称如果Facebook变成付费服务，他们就会弃用Facebook；

44%受访者每天早上刷牙前都要先查看Facebook信息；

超过66%的受访者不会根据好友数量来评价某人；

54%受访者十分沉迷于为照片贴标签。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

1）70% of App Store’s 100 top-grossing titles employ in-app purchases in UK

by Keith Andrew

Following on from Distimo’s assessment that 72 percent of all App Store revenue now stems from titles sporting in-app purchases (IAP), The Guardian’s own sweep of stats taken from Apple’s marketplace has delivered a similar conclusion.

According to Stuart Dredge – formally of PocketGamer.biz – of the 100 top-grossing iPhone games in the UK at the moment, 50 percent of them are freemium releases.

While that means ‘traditional’ paid releases make up the remaining 50 percent, more than half of those also sport IAPs.

All in all, that means seven out of ten of the top-grossing apps on British shores have IAPs employed in some form or other.

The paying game

Even in terms of paid releases, it appears the lower the price the better.

“30 of the 50 paid games cost £0.69, although 14 of those use IAP as a top-up,” summarises Dredge in the report.

“Six titles cost £1.49-£1.99, 11 cost £2.99, one costs £3.99 and just one has an initial download price of more than £4: Sega’s £6.99 Football Manager Handheld.”

An aside to Distimo’s recent report was the revelation that just 4 percent of the marketplace’s library accounted for 72 percent of its revenue, painting a picture of an ecosystem that’s a tough nut to crack for most developers.

Conversely, The Guardian’s numbers indicates the App Store’s wealth is actually well spread.

In all, 58 different companies have games in the top 100, with TeamLava coming out on top with five games in the line-up.（source:pocketgamer）

2）Rovio bringing new bird to Angry Birds Seasons?

by Will Wilson

Rovio has started another one of its infamous Facebook campaigns today, teasing a cropped image of what could possibly be a new addition to the Angry Birds clan.

Either that or it’s just the yellow bird again.

In any case, these Facebook campaigns usually mark the start of a new set of levels for one of the three versions of Angry Birds (the original, Seasons, and Rio if you needed reminding), with Seasons being the most likely recipient, given the recent Halloween teaser trailer.

We’re fairly certain we’re correct, but then we managed to get it wrong last time (Chinese Moon Festival! Of course!) so your guess is as good as ours.

If you want to see the rest of the image more quickly you’ll have to spam your friends’ wall by sharing the post. On Facebook. （source:pocketgamer）

3）Study says 1 in 3 Apple devices runs iOS 5

Meghan Kelly

Since iOS 5′s debut on October 12, 31 percent of devices able to support the operating system have downloaded the upgrade, according to a study by Localytics.

iOS 5 has a large number of features compatible with older Apple builds making this one an enticing upgrade. These include iMessage, a real-time messaging service between iOS devices, Reminders, a new mail app, and more. The main feature reserved only for the iPhone 4S is the voice assistant app Siri. Even this was recently successfully ported to an iPhone 4 with iOS 5 installed.

Localytics, a software company analyzing applications, studied iOS device usage between the iOS 5 release date and October 17. Without considering iPhone 4S devices, which comes preloaded with iOS 5, nearly 1 in 3 devices with the option to upgrade did in just one week. Of that 31 percent, 36 percent were not iPhone users at all. In fact, they were iPad 2 users, soon followed by iPhone 4′s. The iPod Touch 4G brought up the rear at 17 percent.

In all, the iOS 5 upgrade is available to the iPad 2, the original iPad, 3GS and 4G iPod touches, and iPhone 3G’s and 4′s.

According to Localytics, app developers should be paying attention to the speed at which people adopt the new operating system. The company believes that with the increased amount of upgrades, we should be seeing app developers submitting their own iOS 5 compatible apps soon.（source:venturebeat）

4）Apple sells more than 4 million iPhone 4S units in first weekend, more than double iPhone 4 launch

by Anthony Usher

Apple has announced that it has shifted a whopping 4 million iPhone 4S units in the three days following its launch.

Despite initial concerns about the lack of a new design, Apple’s iPhone 4S also managed to muster an impressive 1 million pre-orders in its first 24 hours.

“iPhone 4S is off to a great start with more than four million sold in its first weekend—the most ever for a phone and more than double the iPhone 4 launch during its first three days,” said Philip Schiller, Apple’s senior vice president of worldwide product marketing.

Software-wise, Apple claims that more than 25 million customers have already adopted iOS 5, with more than 20 million of those signing-up for the Cupertino company’s iCloud service.

The iPhone 4S features a new dual-core A5 processor, an improved 8MP camera, and a mouthy assistant called Siri. You can grab it in 16GB, 32GB, and 64GB models. （source:pocketgamer）

5）Halfbrick opens up Sydney office as studio advertises for programmers, artists and designers

by Matt Sakuraoka-Gilman

Australian studio Halfbrick – the developer behind Fruit Ninja and recent runaway hit Jetpack Joyride – has opened up the recruitment process for a new office in Sydney.

As spotted by Gamasutra, a job listing posted on October 10 points towards openings for game programmers, artists and designers at the new base, with the Brisbane-based developer looking to expand beyond its 50 man team and into Australia’s largest city.

Brick-a-brac

“Our people work in smaller, self directed teams and are given opportunities to contribute to both the design and implementation across all of our games,” reads the posting in question.

“As a Brick you will be given the freedom to work across multiple areas and make significant contributions to every game you work on.”

Halfbrick’s expansion occurs contrary to other Australian developers that have been forced to shut up shop.

THQ Australia and Bluetongue, Electronic Arts’ Visceral Games branch in Melbourne, L.A. Noire studio Team Bondi, and KMM Brisbane have all been closed in recent times.（source:pocketgamer）

6）Facebook updates formula for active users, player numbers plummet

by Joe Osborne

Just before the weekend, Facebook threw everyone for a loop with a new approach to calculating just how “active” monthly active users are of its thousands of apps, namely social games. And as a result, the numbers of monthly active players of just about every Facebook game and developer have dropped significantly. And we say “significantly” because of Facebook’s reasoning behind the change.

“Given that most apps work this way, we’re changing our active user figures for Apps on Facebook to publicly report the number of users that authenticate with the app,” Facebook’s Rushi Desai writes. “We believe this shift from “visitors” to “authenticated users” more accurately reflects the usage of an application, and it brings our measurement methodology for apps into alignment with how we measure engagement on Facebook.”

What Facebook is essentially saying is that it is no longer counting the users who visit an app or game’s Canvas, but refuse to authenticate the app and leave the page before ever entering the game. Instead, Facebook will now only count the amount of users that actively log into the app or game per month.

The company goes on to say that the one-time drop will result in a perceived decline in the number of active users of its many social games and apps, but the number of users actually engaging with the apps is unchanged. But that’s just it: Regardless of whether the same rough portion of players have been “actively engaging” with games like CityVille this month, this still means that nearly 20 million people merely visited the app in the last month and did not play the game. And that goes for not just CityVille, but Facebook games across the board.

This is certainly a positive change for all, as it promotes a more accurate measure of just how many players are actually playing these still-massive social games. However, the change reveals how many players are actually logging into these games every month as opposed to merely visiting. And no matter how you slice it, the numbers are smaller than previously imagined.（source:games）

7）Teenagers Will, Like, Totally Abandon Facebook for Google+

By Alicia Eler

Teenagers are considering spending less time on Facebook than they did before “annoyances” like the news ticker popped up, according to a new report from NYC-based agency Mr Youth. The report surveyed 2,000 teens nationwide ages 14-17.

As budding social creatures, teens value Facebook for the same reasons the original Facebook users did: visiting friends’ profiles, commenting on friends’ walls, and chatting. 47% said they’ll continue using it as they did before, but only 4% said they will increase the time they spend there and 10% said they would leave Facebook all together.

Will Teens Abandon Facebook for Google+?

Teenagers aren’t thrilled about the changes on Facebook and 25% said they would be using Google+ more often. In fact, teens say that Google+ is actually more social than Facebook, which is trying to become more news-oriented.

Teens really disliked the news ticker, calling it a “scrolling stalker” that just felt like a distraction. They tended to worry that the ticker showed them information that they weren’t supposed to be seeing, or that “is not theirs to see.” And that’s one feature that Google+ has no plans to build.

Wait, Teens Love Facebook’s Timeline?

While adults had mixed responses to Facebook’s Timeline, the group of teens surveyed who had obtained early access to it said they loved it. In fact, it’s one of the few new Facebook features that they enjoy – 27% of teens in this study said Timeline was their all-time favorite feature.

Teenagers, Like, Really Take “Likes” Seriously

SRSLY, while the acting of “liking” something may not mean much for a brand on Facebook, it’s really important to teenagers. A total of 57% of teens see “like” as a reflection of their very own personal brand, while 37% describe “like” as an endorsement to their friends (like a high-five approval, say). When it comes to brands, only 39% see this as a way to tell brands they’d like to receive updates from them, which is a trend we’ve reported on before. For teens, it’s clear that “liking” is mostly something they do amongst friends, though 56% of teens say they’ve “liked” a brand after seeing a friend do the same on the news ticker.（source:readwriteweb）

8）50% Of College Students Are Scared About How Dependent They Are On Facebook

by Jackie Cohen

Nearly half of all the college students in a new survey are scared about how much they depend upon the site.

Coed magazine, College Candy and Busted Coverage surveyed 2,500 people by posting a questionnaire on Google and offered prizes as incentives for answering all the questions. The survey also found that:

70 percent would delete Facebook if it became a paid service.

44 percent check their Facebook before brushing their teeth in the morning.

Over 66 percent do not judge others on the site based on number of friends.

54 percent are tagged in photos where they are clearly intoxicated.

These findings and more appear in an infographic that we’ve posted below. Let us know what you think about it in the comments section beneath this post.（source:allfacebook）