数千人齐聚旧金山皇宫酒店参加Mobilebeat 2011和Gamesbeat 2011大会，旨在探讨游戏未来发展。迫在眉睫的问题是：HTML5何时能够变得引人注意？为更好回答此问题，我们首先先来看看此技术，及其采用公司的相关情况。
其他将瞄准HTML5游戏的公司包括游戏门户网站、开发商以及Spil Games之类的综合公司，他们目前几乎都有推出Flash内容，但都认为HTML5未来两年将主导市场。我们过去瞄准的Mocospace是开发网络中的成熟手机游戏网络，完全基于HTML5 技术。Mocospace 2010年11月宣布其ARPPU（每付费用户平均收益）为13美元/月。下面是更多有关Mocospace的数据：
在Japheth Dillman主持的座谈会中，GameDuell首席执行官指出，我们对于跨平台的定义各不相同。跨平台指采用某平台，放弃其他平台？垮平台指跨设备体验？跨平台需把PC及其他主流平台囊括在内？我们没有标准答案。Spilgames的Peter Driessen和GameDuell首席执行官都认为未来2-3年，人们不会再关注设备，因为他们已能够不考虑平台同好友共同体验。
Gamesbeat 2011: HTML5 Gaming Is The Future
By Azam Khan
Thousands gathered in Palace Hotel in SF for Mobilebeat 2011 and Gamesbeat 2011 to learn and discuss the future of games. The pressing question: When does HTML5 become significant? To better answer that question, we’ll take a look at some nuances and companies experimenting with HTML5 today. More after the jump.
HTML5′s progressive path to ubiquity doesn’t confer it with any special abilities, but many companies are embracing the open web earlier on. We heard talks from the CEO of German-based PlaySocial, a service that provides mobile game developers a unified distribution API to connect to various mobile social networks on the open web instantly. Think of them as the Viximo of mobile. Although its a bit early on, game developers will need to think about the open web since the fate of walled gardens has been, in the past, not so great.
Others that will be embracing HTML5 based games include game portals, developers and aggregators like Spil Games, who mostly have flash content at the moment but recognize that in 2 yrs HTML5 will be the way to go. There is also Mocospace which we’ve covered in the past that is a full fledged mobile gaming network on the open web and fully HTML5 based. Mocospace reported ARPPU of $13/month in Nov 2010. ISome more stats about Mocospace:
* Web-based, and HTML5
* 20 million users to which MocoSpace provides a place to have fun, play games and meet new people.
* 90% of users from US with a 50/50 split.
* Most users 18-34 with avg. of 25 yr olds.
* Games and chat/IM are most populat activities (whereas in Facebook it’s games and Photos)
* Monetization similar to Facebook and even higher (ARPU of over $1 has been observed in Mocospace)
* Members play mobile social games more than 1 million hours per day collectively.
* Total smartphone userbase is: 20M
Apple has doubled down on native apps and Facebook’s project spartan aims to bypass native apps altogether by embracing users through their browsers. Facebook plans on offering many tools to developers to them get them running on HTML5. Google has been on both sides of the coin as a torchbearer of HTML5 while hedging their bets and going native app crazy. The indie game industry for the next few years will depend heavily on in-app purchases as algorithms for rankings shift towards engagement vs downloads and freemium titles seem to be getting used the most.
The latest stats from Flurry show that there have been more developers supporting Apple in Q2 of this year than Android. As mobile devices getting stronger and faster due to higher performing chipsets, developers should remain bullish on native apps but start thinking about cross-platform gaming.
In a panel moderated by Japheth Dillman, the CEO of GameDuell alluded to the fact that we can all define cross-platform differently. Is cross-platform about playing on one gaming network against others? Is it mainly about cross-device play? Does it need to include PC’s and other major platforms/OS’s in order to be officially cross-platform? There isn’t an answer set in stone. Peter Driessen, CEO of Spilgames, and the CEO of GameDuell both felt that in 2-3 yrs from now people won’t be talking about devices, because everyone will be able to play with their friends regardless of device/platform.
People will definitely get a bigger, better assortment of games and gaming communities in the coming years. We’re going to see social gaming continue to grow in all markets. According to comScore, smartphone ownership increased 13% between the periods of November 2010-January 2011 and February 2011-April 2011. About 75 million US consumers have smartphones, with Google’s Android platform pushing north. Google devices own a 36% market share, Apple devices have a 26% share and RIM holds a 25% market share. During the same period, mobile browser usage was slightly ahead of downloaded app usage (39% versus 37%).
Most gaming companies make money from a small percentage of their users and the majority of that money is made up of an even smaller percentage of users known as whales. If game platforms on the open web can help developers retain these whales, then we may see HTML5 take off faster than we expected but for the foreseeable future flash and native apps aren’t going anywhere.（Source：socialtimes）