日前，市场调查公司尼尔森的最近报告指出，美国用户在视频游戏上的消费出现了下滑趋势，与此同时，这些用户增加了在手机娱乐产品和休闲活动上的支出。

尼尔森表示，2010年美国游戏零售业的销售额略有下降，在这些视频游戏消费者中，平均每户家庭对游戏产品的投入比例已从2009年的9.3%，降至2010年的8.5%。

游戏邦获悉，这些用户在同一时期的外出聚餐、购物和去公园等休闲活动的消费比例，已从2009年的20.4%上升到了2010年的25.1%。

gaming-share-entertainment

尼尔森官方博客指出，“视频游戏家庭用户在休闲活动上的费用比2009年增加了9%，而同一时期在游戏和其他领域上的开支却减少了。”

据游戏邦了解，虽然这些美国用户对视频游戏的支出比例略有减少，但他们在视频游戏上所花的钱却几乎和往年持平。

除了视频游戏之外，美国用户在看电影、购买或租用电影光碟、购买订阅或付费电视内容数据包、购买音乐和纸质媒体等方面的支出也开始减少。

该报告还表明，尽管他们在视频游戏上的支出减少，但针对手机娱乐产品的费用却开始增长，有些游戏玩家已经将钱投向了手机电子游戏，“这种情况也可以解释美国用户在其他方面费用出现下滑的原因，这些游戏用户可能只是转移了阵地，在手机平台上玩原来的视频游戏。”

尼尔森报告还显示，视频游戏消费家庭在2010年全美家庭中的比例达26%，2009年的这一比例是24%，这些视频游戏消费家庭是指那些每月至少在游戏上投入1美元的家庭。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Nielsen: U.S. Gamer Budgets Shifting To Leisure Activities, Mobile

Research firm Nielsen said U.S. video game buyers are spending a smaller amount of their budget on video games, and putting more money towards cell phone entertainment and leisure activities.

U.S. retail game sales were down slightly in 2010, the firm said, and among video game buyers, gaming’s share of entertainment spend per household dropped slightly to 8.5 percent in 2010 from 9.3 percent in 2009.

Meanwhile, entertainment budget share among game buyers for leisure activities like dining out, shopping and going to a park rose to 25.1 percent in 2010, up from 20.4 percent in 2009.

“These decreases [in game spend and other categories] took place even as household leisure budgets increased by 9 percent from 2009 among video game buying homes,” said Nielsen via its official blog.

The firm pointed out that while entertainment budget share of video games decreased slightly, the actual amount of money spent on video games was nearly the same year-on-year.

Aside from video games, other activities that saw budget share declines among U.S. video game buyers included seeing movies at a theater, buying or renting feature films on disc-based video, buying

subscription/premium TV packages, buying music and buying print media.

Nielsen noted that while video game budget share slid and cell phone entertainment share rose, some gamer dollars could simply be moving from non-mobile video games to mobile video games.

“The same logic may apply to the other categories that experienced slight declines in share. The screen is shifting but the content may be the same,” said Nielsen.

The firm said video game buyer households made up 26 percent of U.S. homes in 2010, up slightly from 24 percent in 2009. Nielsen categorizes a video game buyer household as one that spends $1 or more per month on gaming.（source:gamasutra）