据PCWorld报道，今年台北国际电玩展锁定的目标是中国在线游戏市场，因为中国市场发展迅速，潜力无限。

台北计算机协会赞助了此次活动，该协会成员及本次展会组织者Sally Tsai表示，参加本届展会的共有50家公司，包括微软和索尼驻台设计团队，有30万观众抢先体验了这些公司尚未正式投入市场的游戏。

Taipei Game Show

2011年开发商和玩家关注的焦点是中国，因为网络费用低，加上手机游戏在线体验功能的发展，成千上万的用户涌向了网络游戏领域。

北京的咨询公司Wolf Group Asia首席执行官大卫·沃尔夫（David Wolf）表示，“用户玩的在线游戏，到了地铁还可以接着用手机玩。”

据《中国日报》报道，去年中国游戏玩家增长了33%，接近6600万。热门游戏包括《魔兽世界》（World of Warcraft）以及融入融入本土特色的《FarmVille》类农场游戏。尽管游戏所引发的消极现象已经引起中国政府的重视，但不少中国社交网站仍在争先开发自己的游戏。

手机社交游戏平台木瓜移动CEO沈思表示，中国市场当然会吸引海外游戏开发商，因为中国硬核游戏玩家很舍得在客户端应用软件或者其他游戏道具上花钱，强化自己的社交游戏体验。
据大会官方网站所称，2011台北国际电玩展迄今已经举办了九年，已成为海外游戏“进入中国市场的跳板。”今年展会时间为2月18日-2月22日。

据游戏邦了解，参展商还将推出Kinect体感控制游戏，资深的台湾游戏玩家将从本次展会中更深入地接触国际电玩产业。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Annual Taipei Game Show Targets China

An annual show in Taipei this year will roll out games geared toward the fast-growing and potentially lucrative China online market, event organizers said on Wednesday.

The Taipei Game Show’s 50 exhibitors, including Microsoft and Sony plus a contingent of local designers, will let an estimated 300,000 spectators test their skills on products not available yet for widespread consumer use, said event manager Sally Tsai with the sponsoring Taipei Computer Association.

A focus of the 2011 show for developers and players is China, where low rates and mobile phone access to online avatars have attracted millions of consumers to Internet gaming.

“They can start a game online then run to the subway and continue it on their mobile phones,” said David Wolf, CEO of Wolf Group Asia, a technology consultancy in Beijing.

Gamers in China grew 33 percent to about 66 million, the state-run China Daily newspaper reported last year. Among the leading games are World of Warcraft and local inventions modeled on FarmVille. Chinese social media sites have developed their own games even as the government sounds an alarm.

The China market should appeal to overseas game makers as “hardcore” Chinese players are keen enough to drop money on client applications or other frills to enhance their experiences with role-playing games, said Shen Si, CEO of Beijing-based social game platform Papaya Mobile.

The Taipei show now in it’s ninth year has already “become an increasingly important gateway to China,” according to the event’s official website. This year the show runs from Feb. 18-22.

Exhibitors will also come out with new motion games for Kinect, the organizer said, and expert Taiwan gamers may pick up hints at the event on how to win international competitions.（Source：PCWorld）