日前，全球移动传媒公司BuzzCity旗下的手机游戏门户网站Djuzz发布的报告显示，11月份马来西亚用户从该网站下载最频繁是《Grand Theft Auto 2》这款游戏，其他进入前10名的游戏包括《3D Street Racing》、《Underground Racer》和《3D Need For Drifting》。

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据游戏邦了解，马来西亚的手机游戏流量目前位于全球第12名，在上个月共有97000名单独用户下载了67000款游戏。

Djuzz的报告还显示，该网站上个月全球游戏下载量增长了17%，总共下载量是760万次。

虽然马来西亚用户平均浏览8个网站页面，而全球用户平均仅浏览5个页面，但是马来西亚用户的平均游戏下载数量还不足0.74款（全球玩家平均下载3.75款游戏），因为他们浏览网站主要是为了下载自己更需要的内容。

BuzzCity公司首席执行官Dr. KF Lai表示，这种现象为本土开发商创造了大量机遇，他们可以借此推出更多与马来西亚相关的手机应用及游戏。本土化是为手机用户提供更优质产品体验的一个重要元素，也是2011年的一个发展趋势。

该报告还指出，最受马亚西亚游戏玩家欢迎的手机品牌是诺基亚，市场覆盖率达到74.14%，其次是索爱手机，占31.19%。

Dr. KF Lai还表示，手机市场正在走向成熟发展，因为功能性手机仍然是许多地区的主导力量，所以品牌厂商对智能手机的定位最好不要有太多限制，将这两种手机的市场发展策略有效结合非常关键。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

A market analysis by global mobile media company, BuzzCity, has revealed that Malaysians love to steal cars and race them, on their mobile phones at least.

The most downloaded game by Malaysians from BuzzCity’s Djuzz mobile gaming portal in November was “Grand Theft Auto 2” and Top 10 list also included “3D Street Racing”, “Underground Racer” and “3D Need For Drifting”.

Malaysia is now ranked 12th globally in terms of mobile games traffic, with 97,000 unique users downloading 67,000 games in November.

The company’s latest monthly Djuzz charts show a 17% increase in games downloaded globally in November, bringing the total for the month to 7.6 million games.

However, the average download per Malaysian user was low at 0.74 games per user (compared to the global average of 3.75 games/user) even though Malaysian users view more pages than others (8 pages vs 5 pg per user globally), as they are usually browsing for more relevant content to download.

“This presents tremendous opportunities for local developers to provide relevant applications and games. Localisation is one of the key elements required to better engage mobile users and it’s likely that this trend will further develop in 2011,” said CEO of BuzzCity Dr. KF Lai.

The report also showed that the top phone favoured by Malaysian gamers is currently Nokia with 74.14 per cent of the market, followed by SonyEricsson with 31.19 per cent.

Dr. Lai said that as mobile marketing continues to mature, it is vital that brands do not restrict their strategies to smartphones as feature phones continue to dominate in many areas and incorporating such handsets within mobile marketing strategies is still vital.  （source:adoimagazine）