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iphone应用程序排行榜,付费部分比免费部分更具竞争力

发布时间:2010-06-02 02:07:31 Tags:,,

数据研究公司Distimo对iphone应用程序下载情况进行了追踪,时间从2009年的11月到2010年的4月份历时5个月的时间。

排行榜

排行榜

Distimo的研究发现付费应用程序不管是在总的排行榜还是在游戏、商业、娱乐等等各个单项的排行榜(100强)上平均入榜时间达到了27天、39天、59天和38天;而免费的应用程序则显得稍微短暂一些,分别只有19天(总的)、21天(游戏)和39天(商业),只有娱乐应用除外,免费的娱乐应用以43天领先于付费娱乐应用的38天。

一般来讲付费应用程序的入榜时间是免费应用程序的三倍左右。免费程序在竞争力方面显然弱于付费程序。比如Doodle Jump占据前五名榜单长达140天,RedLaser 也有73天的时间。

distimo-average-number-of-days-in-category-top-100-apple-app-store

distimo-average-number-of-days-in-category-top-100-apple-app-store

App store analytics startup Distimo just released its May report, and zoomed in on the average number of days applications across various categories maintain their top rankings in Apple’s App Store. Analyzing data collected from November 2009 to April 2010, the company found that paid applications in the Top Overall, Games, Business and Entertainment categories stay in these categories for 27, 39, 59 and 38 days on average, respectively.

Free applications stay in the Top 100 for a significantly shorter time in those categories, with 19, 21 and 39 days on average, respectively. The exception to the rule seems to be the Entertainment category, in which free apps stay in the Top 100 for a slightly longer period of time than paid applications; 43 days compared to 38 days.

The likely reason: there are approximately three times as many paid apps for the iPhone than there are free ones, so there’s less competition in the gratis segment.

In the App Store, the majority of paid applications that have been in the Top 100 Overall during the entire period of 6 months measured fall into the Games and Entertainment categories. The paid applications that have been in the Top 5 for the longest period of time are Doodle Jump (140 days), RedLaser (73 days) and Skee-Ball (68 days).

The paid application that has been number one for the longest period of time is Skee-Ball (24 days). The free applications that have been in the Top 5 for the longest period of time are Facebook (12 days) and Paper Toss (7 days).

distimo-number-of-days-in-top-overall-paid-apple-app-store

distimo-number-of-days-in-top-overall-paid-apple-app-store

Zooming in on the iPad, the highest ranked paid iPad application in the Apple App Store in April 2010 was Pages, followed by GoodReader for iPad and Pinball HD. The highest ranked free iPad application in the Apple App Store was iBooks, followed by The Solitaire and Break HD Free.


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