加拿大安大略省的独立技术行业分析师卡迈·利维（Carmi Levy）表示，“苹果和谷歌正通过手机应用分食RIM的市场份额，黑莓App World除了应用数量明显不足之外，它的用户体验也远不及其他竞争对手，用户从中很难找到自己所需的应用。”
IDC市场调研分析师及中小企业移动专家蒂姆·多赫蒂（Tim Doherty）表示，“App World刚开业时，最便宜的应用也要2.99美元，而苹果App Store却只要99美分，更何况App Store还有更多可用于iOS平台的内容。不过App World的产品价格后来还是下降了，意在吸引更多开发商，黑莓PlayBook平板电脑的发布尤其能说明这一点。”
市场调研公司Forrester Research的首席分析师米歇尔·佩利欧（Michele Pelino）与多赫蒂的看法一致，“应用商店最初比较受普通用户欢迎，可事实上商务用户也开始通过应用商店寻找可提高工作效率的工具……RIM在应用数量上处于下风的另一个原因是，他们不想对应用经销渠道进行分流，却冒险和同样销售应用的服务供应商进行合作，而iPhone用户却只能通过App Store下载应用。”
利维认为黑莓App World需要“彻底重新考虑”如何让用户更容易找到相关应用，“在App World中，即使是最基本的应用搜索也像大海捞针一样困难，用户往往是空手而归，而在苹果和谷歌的应用商店，用户却很容易找到最新和原有的应用产品。”（本文为游戏邦/gamerboom.com编译）
BlackBerry’s App World: Can it ever catch up to Apple, Android?
What RIM needs to do to improve its BlackBerry App World online store and compete with Apple and Android.
Now that most smartphones offer more or less the same features – touchscreen interface, messaging options, web surfing, media playback, camera/camcorder, GPS navigation, Wi-Fi, and so on –deciding which device to invest in might boil down to what software is available for it.
So what separates these digital Swiss Army Knives from one another?
Downloadable applications , or “apps,” can extend the functionality, personality and longevity of a smartphone, as you can fill up your smartphone with software that matters most to you — be it games, business tools, homework helpers, music-making programs, e-book readers, travel aids, and so on.
When it comes to application stores, Apple’s iPhone is currently king, with more than 250,000 downloads available at the App Store (part of iTunes), followed by Google’s Android Market which is closing in on the 100,000 app milestone.
BlackBerry App World? 10,000.
Ironically, Research in Motion (RIM) still owns the most market share in the U.S., with its line of BlackBerry smartphones – currently at 39.3 percent, compared to 23.8 percent for iPhone and 17 percent for Android.
But the latest numbers show RIM is losing ground to rivals. According to comScore, BlackBerry market share fell 1.8 percentage points from the previous quarter, while Google’s Android gained five percentage points over the same period.
An app store with considerably fewer offerings than its competition, and generally more expensive, might be only one reason why some might be abandoning their BlackBerry for more appealing alternatives.
“Apple and Google have been eating RIM’s lunch in the mobile app game,” confirms Carmi Levy, an independent technology analyst based in London, Ontario. “Beyond its obvious shortfall in apps, BlackBerry App World is nowhere near as intuitive to use as the competition, so it’s harder for users to find what they’re looking for.”
Other reasons why RIM might be losing market share: while the company might’ve been the first with a breakthrough smartphone platform, there are many more players today; competing platforms, such as Android and Windows, work with multiple device makers to create smartphones instead of the same company delivering software and hardware (as with RIM and Apple); and increasingly, businesses are allowing for non-BlackBerry smartphones, as long as they meet the company’s security requirements.
So, what’s the issue?
“When App World launched, the lowest price point was $2.99, compared to free or 99 cents for Apple’s App Store, not to mention there is a lot more content for iOS devices,” says Tim Doherty,research analyst and mobility expert for small and midsized businesses at IDC. “Their prices have dropped since, though, and they’re trying to court more developers – especially with the announcement of the BlackBerry PlayBook tablet.”
Levy says it also takes developers longer to code for BlackBerry, so many of them simply stay away. “BlackBerrys have long suffered on the app front because the company admits its development tools aren’t as slick and streamlined as those available for other platforms.”
“The new PlayBook Tablet OS, based on technology created by recently acquired QNX Systems, will address this by making it easier for developers to first create new titles, then bring them to market in a revamped and refreshed online application store,” adds Levy.
“Although RIM will deny it, this heralds the beginning of the end of the BlackBerry operating system that powers the company’s smartphones,” predicts Levy. “If RIM is going to compete in the app space, it needs one consistent operating system across all its devices — much like Apple has done with its iOS — and a two-OS strategy just won’t cut it.”
Is it the right crowd?
Doherty also suggests the typical BlackBerry user might not place apps as high a priority as other smartphone owners. “RIM’s heritage is in enterprise background, and the app phenomenon has come from consumer side…but this is changing.”
Michele Pelino, a principal analyst at Forrester Research, agrees with Doherty. “Originally, app stores were embraced by consumers, but the reality is business users are going to app stores, too, in order to find tools for productivity and efficiency.”
“Another reason why RIM is behind [in its app offerings] is because they’re in the middle of a balancing act — they don’t want to alienate distribution channels and risk their relationship with service providers who also sell apps — whereas iPhone users can only get apps at the App Store,” adds Pelino.
Even with the recent BlackBerry App World software update that tweaked the user-interface, Levy believes the store needs a “complete rethink” to make it easier for users to find relevant software : “As it is, even the most basic search amounts to a needle in a haystack type of affair, and it often ends with the user leaving empty-handed — contrast this with Apple’s and Google’s online stores, which make it easy to find new and existing titles alike.”（source:digitaltrends）