作者：James Marsden

在关系已经成为成功基本要素的这个人脉社会中，这些建议给开发者带来重要的影响。

1.永远不要公开提到失败案例

这并不是指不要在网上分享有价值的项目事后分析和建议，而是指开发者不要为了夺取媒体眼球，为博出位而牺牲长远利益。

如果你考虑长远，也就是说你必须成功——你必须在网上创建成功的案例记录。只有成功的故事才能吸引杰出之人，而你只有靠杰出的人才有可能继续成功下去。

如果游戏销量不济，那就不要轻易在媒体上分享你的失望（游戏邦注：坏消息可以带来一定的流量）以换取小小的销售高峰，要抵制这种诱惑，要尽量在公众面前提到其中的一线希望（至少有一点乐观的希望）。

这对于你宣传自己的下一个项目来说尤其重要。如果谷歌搜索结果中关于你的第一个新闻标题就是你的失望案例，这就会影响你们对你的看法。当然，你没有必要去撒谎，但你可以有所选择地对外公布消息。

最后，你绝对不可以公开你因失败而自责的消息。

tips for indies(from gamasutra)

2.阅读评论

我们每天都可以通过看人们在网上的评伦而学到新知识，Surge Deluxe就是一个帮助开发者在网上获取人们对游戏评价的服务。

如果你制作了一个不错的产品，应该就不难在论坛和YouTube上找到相关的用户评论。如果你制作了一个只收到严厉批评的产品，那就要仔细倾听人们所说的内容，并从中汲取经验和教训。

3.尊重令人讨厌的玩家

许多人认为不需要给常游戏中制造负能量的玩家提供好脸色，但需知友善也可能化解僵局。除了偶尔极具干扰性的个别人之外，我们通常能够通过尊重发贴人来化解每个网络人身攻击事件。

通常情况下，这些攻击者会被你的仁慈所震惊，过后会为自己的粗鲁而道歉。因为人们通常都希望自己被喜欢而非被讨厌，只是有些人就是不知道如何展开积极的对话。想想看，你在现实生活中是不是也常听到人们以抱怨天气来展开对话？

总之要积极行动，展现无条件的友善将消极的对话转化为更有价值的交流。如果你知道破窗效应（游戏邦注：这是詹姆士·威尔逊及乔治·凯林提出的一个犯罪学理论，此理论认为环境中的不良现象如果被放任存在，会诱使人们仿效，甚至变本加厉），你就会知道培养积极的游戏社区的重要性了。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

Three essential tips for indies in 2014 (that should be obvious but aren’t)

by James Marsden

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.

The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.

In today’s socially connected world where relationships are fundamental to success, these tips could make all the difference.

At last, they’re coming!

1. Never publicise a failure in the hope of raising your profile

This point doesn’t refer to sharing valuable knowledge online in the form of postmortems and advice, it’s for those who are struggling to gain traction with the press and are tempted to grab a headline for short term gain, when in the long run it won’t help at all.

If you’re in this for the long haul – which you have to be to succeed – you must build a track record of success online. Only success can attract great people, and you need great people to continue to succeed.

If a game fails to sell, instead of sharing your disappointment with the press for an easy headline (there’s nothing more certain to drive traffic than bad news) and a small spike in sales, resist the temptation and instead train yourself to celebrate the silver lining (there is always at least one) and talk publicly about that instead.

This is especially important for when you’re pitching your next project. If the only big headline that shows up from a Google search is about your spectacular failure, it will colour how people see you. Of course there is no sense in lying, but you can be selective about what you reveal to the world.

Finally, you should never, ever publicly pass the blame for your failure.

2. Always read the comments

We learn something new every day by reading people’s comments online. Surge Deluxe wouldn’t exist at all if it weren’t for us scouring the internet for feedback on our games.

If you’re making a product that’s any good, you shouldn’t have any trouble diving into forums and YouTube comments to engage with people. If you’re making a product that’s receiving harsh criticism, listen carefully to what people are saying and learn from it.

3. Treat trolls with respect

Many people believe that showing patience & grace to trolls is a waste of energy, but it is possible to kill with kindness. Apart from one occasion involving a very disturbed individual, we’ve managed to dissipate every case of online aggression by treating the poster with respect.

More often that not, an aggressor will be shocked at your humanity and apologise in turn for being rude. Because why wouldn’t they? People generally prefer to be liked than disliked, but some just don’t know how to start conversation positively. How many times have you heard someone start a real world conversation by moaning about the weather?

Take the initiative and show some unconditional kindness to move a negative conversation somewhere more valuable. If you’re aware of the Broken Windows Theory you’ll understand why cultivating a positive community around your game is important.（source：gamasutra）