作者：Jon Jordan

进入首尔国立大学时，James Song就成立创业俱乐部Venture并当选为首任主席。他在2000年又成立了Gamevil公司，担任该公司首席执行官。

Gamevil在美国、日本、中国和韩国均设有工作室，目前员工超过300人，专门开发高质量的游戏，并提供全球化服务。

在2013年10月，Gamevil宣布以6500万美元收购韩国竞争对手、手机游戏发行商Com2uS的大部分股权。

这两家公司合并营业额约1.4亿美元，市值超过5亿美元。

Gamevil的信念就是成为全球领先的手机游戏公司。

gamevil-james-song(from pocketgamer)

Pocke Gamer：你在儿童时代最喜欢的游戏是什么？

James Song：我最先想到的是《Road Runner》这款游戏。

你什么时间开始将制作游戏视为自己的事业？

我一直就很喜欢游戏，它是我成长中的一部分。在大学时代，我就深为即时上手，操作便捷的手机游戏理念所着迷。

我加入了一个专注于手机游戏的创业俱乐部，并最终成立了一家公司。

你在行业中的扮演的首个角色是什么？发展如何？

我和朋友成立这家公司时，我们都负有让公司成长的责任。因为是我提议并引导他们成立公司，所以我就担任公司总裁。

zenonia_7(from pocketgamer)

（《RPG Zenonia》是Gamevil首次在西方市场获得成功的游戏之一）

10年之后，手机游戏行业以惊人的速度发展。许多杰出人才加入我们公司，我们也因此迅速壮大起来。

但与我们刚成立公司一样，我们所有的员工都有一个共同目标——为全球移动设备开发和提供有趣的游戏体验。

你认为自己的首次重大成功是什么？

无论公司获得了什么成就，我还是需要不断追求自己的成功。

什么时候开始发现手机游戏的惊人潜力？

当手机游戏行业在功能性手机设备上开始出现时，我就认识到了移动设备及其便捷性的重大潜力。

世界多个移动市场的兴起，让我看到这个行业的更多前景。

你认为手机游戏领域最重要的大事是哪一件？

手机游戏行业一直在快速发展，最重要的是游戏公司应该快速而有效回应这些变化。

作为全球领先的发行商之一，Gamevil已经能够适应包括商业模式、销售渠道、盈利方式、用户获取等方便的转变。我认为Google Play和App Store等全球移动市场的兴起是目前这一行业最重大的事迹。

你最自豪的事情是什么？可曾后悔过？

看到Gamevil Circle用户超过3亿这让我很骄傲。我看到越来越多粉丝怀着很高的期望来玩我们的游戏。

作为手机游戏行业的领军者之一，Gamevil从不畏惧尝试新事物。在尝试创新这方面，我没有什么后悔。

你最近最喜欢的是哪款游戏，为什么？

Com2uS开发的《Golf Star》，但并没有什么特别的原因。

对未来手机游戏有何期望？

市场上将出来更多拥有高配置的设备。因此，我们可以预见休闲向高质量、中核游戏转变的趋势。此外，社交平台的兴起则表明，手机游戏行业的兴旺离不开持续的更新支持。

创造优秀的产品，并持续优化是打造成功游戏的关键。我认为对于一家公司来说，进军多种游戏题材，满足不同的全球手机用户的公司来说，这一点也很重要。Gamevil一直积极寻找优秀开发者发行游戏，并致力于开发更为优质的内部产品。

你希望这一行的哪个领域在未来发挥重要影响？

我希望手机游戏行业将像音乐和电影产业一样被定义为一种全球文化趋势。

这个大门是敞开的，任何人都可以将自己的想法创造成独一无二的产品。随着移动设备需求的增长，我相信移动内容，尤其是手机游戏的重要性将与日俱增。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

Hall of Fame: James Song

Gamevil’s CEO on striving for success

by Jon Jordan

While attending Seoul National University, James Song founded and was elected as the first chairman of an entrepreneurial club named Venture.

Song went on to found Gamevil Inc. in January 2000, where he remains CEO.

Including offices in the US, Japan, China, and Korea, Gamevil now consists of more than 300 employees, developing high quality games and providing global services.

In October 2013, Gamevil announced it was buying a controlling stake in rival Korean mobile publisher Com2uS for $65 million.

Combined, the companies will have an annual turnover of around $140 million and a market capitalisation of over $500 million.

Gamevil’s motto is to be the leading global mobile gaming company.

Pocket Gamer: What were your favorite games as a kid?

James Song: Road Runner is definitely the first game that comes to mind.

When did you realize you wanted to make games as a career?

I’ve always enjoyed gaming, and it was a part of my life growing up. In college, I was inspired by the idea of mobile games, which could be readily played and enjoyed at any time.

I became involved in an entrepreneurial club interested in mobile gaming and eventually founded a company.

What was your first role in the industry? How did it go?

When my friends and I founded the company, we all took responsibilities to make the company grow. Since I was the one who suggested and led them to establish the company, I took on the role of president.

One of Gamevil’s first success in the west was RPG Zenonia

After a decade, the mobile gaming industry has developed at a very fast pace. Many talented personnel have joined our company and we’ve expanded tremendously.

But just like when we first founded the company, all of our employees continue to share the same goal – to develop and provide fun and enjoyable gaming experiences on mobile devices around the world.

What do you consider your first significant success?

Despite what the company has been able to accomplish, I still see myself striving for my personal take on success.

When did the potential for mobile games become apparent to you?

When the mobile gaming business first came to surface starting with feature phones, I realized the importance and potential of mobile devices and their availability.

With various mobile markets emerging around the world, I definitely see more upside in the industry with different and fast-paced business flow.

What do you think is the most significant event in mobile gaming?

The mobile gaming industry is always rapidly changing, so it’s crucial that companies react and adapt to these changes quickly and effectively.

Gamevil has been able to adapt to various events including changes in business models, distribution channels, monetization, user acquisition, etc. to maintain its reputation as one of leading global publishers. In light of this, I believe the emergence of global mobile markets such as Google Play and App Store has been the most significant event to-date.

What are you most proud of? Any regrets?

I’m very proud to see a great foundation of over 300 million users on Gamevil Circle. I definitely see more and more fans continuing to play our games with high expectations.

Things have moved on: 2013′s Zenonia 5

As one of the pioneers in the mobile gaming industry, Gamevil has never been shy of trying new things. If I had any regrets, I wouldn’t even dare to try something new, right?

Which mobile games have you most enjoyed recently and why?

Golf Star by Com2uS – though no particular reason comes immediately to mind.

What are your predictions for the future of mobile games?

More and more devices with higher specs will become available. Therefore, we’re expecting to see the transition from casual to high quality, mid-core titles. Additionally, the emergence of social platforms has made it so that the mobile gaming business can’t flourish without constant updates and support.

Creating a fine product and continuing to nurture and improve it are essential in having a successful title. I believe it’s also important for a company to venture into a wide range of genres to satisfy different global mobile users. Gamevil is actively looking to publish games with talented developers as well as developing more polished internal titles.

In which area of the industry do you hope to make a difference in future?

I hope the mobile gaming industry will be defined as a global cultural trend such as in the case of the music and film industries.

The door is open to anyone, anywhere to create and develop ideas into fine, unique products. As more demand grows for mobile devices, I believe the importance of mobile content, notably mobile games, is growing higher than ever.（source：pocketgamer）