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分析谷歌与亚马逊应用商店游戏排行榜的异同

发布时间:2012-10-31 08:54:22 Tags:,,,,

作者:James Nouch

毫无疑问,亚马逊当然会认为自己的Appstore是最独一无二的生态系统——比起Google Play能更谨慎地选择每一款应用,在发现和推荐应用方面堪称最完善的一大系统。

而到底怎样的说辞才是准确的?这对于游戏排名的上升又有何影响?

大致看了眼这两个平台上的付费游戏排行我们并不能察觉到任何端倪,因为Google Play和亚马逊的Appstore在排行中拥有许多共同点。

没有多大的差别

当我们着眼于亚马逊Appstore的前20名付费游戏,我们将会发现其中有9款游戏也出现在Google Play的前20名榜单中。

这便意味着这两个平台上的前20名游戏中有45%是相同的。

top-paid-games-amazon(from pocketgamer)

亚马逊Appstore的前6款付费游戏(from pocketgamer)

如果将我们的关注焦点扩展到前50名,相似的游戏数量便大大减少了。在两个平台的前50名榜单中才出现15款相同的游戏,但是相似比例仍然有30%。

因为一些知名游戏同时出现于两个平台上,所以我们可以看出对于像Rovio,艺电以及迪士尼等公司来说,这两个平台并没有太大的区别。

区别

而在免费游戏排行榜中却出现了不同的结果。即在亚马逊Appstore的前20名免费游戏中只有7款游戏也出现在Google Play的前20名免费游戏榜单中。

但是在前50名免费游戏排行榜中,亚马逊Appstore与Google Play的重叠游戏反而更多了。即在两个平台的前50名免费游戏排行榜中共出现了19款相同的游戏。

top games from Google Play(from pocketgamer)

Google Play前6款下载量最高的游戏(from pocketgamer)

换句话说,在这两个平台的排行榜前列中共有38%的免费游戏是相同的。

突显于一个平台上

比起列举出哪些游戏取得了跨平台的成功(游戏邦注:如《火箭飞人》,《愤怒的小鸟》以及《小鳄鱼爱洗澡》等),观察哪些游戏只在一个商店中颖而出则更加有趣。

例如我们在Google Play的前500名付费或免费游戏排行榜单上找不到G5 Entertainment的任何隐藏类游戏。但是单单在亚马逊Appstore的前100名付费游戏排行榜中我们便能够找到4款来自G5的游戏。此外,在亚马逊排行榜单中,G5周边还有许多款隐藏目标游戏。

从中我们可以看出,尽管与Google Play具有极其密切的关系,亚马逊的Appstore仍然可以算是一个与众不同的生态系统。虽然这两个平台间具有许多重叠之处,但是在亚马逊Appstore用户喜好则略有不同。

top paid games from Appstore(from pocketgamer)

亚马逊Appstore付费游戏排行榜前列的游戏选择(from pocketgamer)

实际上,大多数亚马逊Appstore用户都拥有一台单一的设备,即Kindle。亚马逊的低价平板电脑深深吸引了许多新用户的注意,而这些用户似乎也很喜欢他们在Google Play中所发现的相同内容。

并且现在这些用户们也都很喜欢隐藏目标类游戏。

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

The Charticle: The subtle similarities and differences between Google Play and Amazon Appstore charts

by James Nouch

Amazon would no doubt like to think of its Appstore for Android as a unique ecosystem in itself – boasting a more carefully curated selection of applications than Google Play and more robust systems for discovery and recommendation to boot.

But to what extent is this actually true? And does it have any impact on which games rise up the rankings?

Well, a cursory glance at the paid games charts for both platforms suggests not, since the rankings for Google Play and the Amazon Appstore have plenty in common.

Not so different, you and I

Take a look at the top 20 paid games on the Amazon Appstore and you’ll find that nine of them are currently featured in Google Play’s top 20, too.

That means that 45 percent of the top 20 chart is the same across both platforms.

The top six paid games for Amazon’s Appstore.

If we expand our gaze to the top 50 charts, though, there are fewer titles in common. A total of 15 games can be found in the top 50 paid games list for both platforms, but this still represents an overlap of 30 percent.

And it’s overwhelmingly the big names that appear in the rankings for both platforms, suggesting that the Amazon Appstore and Google Play aren’t so different after all for the likes of Rovio, EA and Disney.

Giving it away

An examination of the free games charts tells a subtly different story. Only seven games in the Amazon Appstore’s top 20 free games chart are also ranked on Google Play’s equivalent top 20.

However, the Amazon Appstore’s top 50 free games chart shares plenty of titles with Google’s store. A total of 19 different games crop up in both the Amazon Appstore top 50 and the Google Play top 50.

The top six most downloaded games from Google Play, both paid and free. Analytics data courtesy of App Annie.

In other words, 38 percent of the top ranked games on both platforms are the same.

It’s the little things

Rather than dwelling on the titles that have achieved cross-platform success – such as Jetpack Joyride, Angry Birds and Where’s My Water – it’s more interesting to note the games that have only cropped up in one store’s rankings.

G5 Entertainment’s hidden-object games, for instance, are nowhere to be found on the Google Play top 500 paid or free charts.

However, there are currently four different G5 games in the Amazon Appstore’s top 100 paid games chart alone. What’s more, G5′s offerings sit alongside plenty of similarly packaged hidden object-games in the Amazon rankings.

It’s little trends like these that suggest that the Amazon Appstore really is a different ecosystem, albeit ones with extremely close ties to Google Play. Although there’s significant overlap, there’s clearly a subtly different user profile for the average Amazon’s Appstore shopper.

A selection of games from the Amazon Appstore’s top paid games chart.

It’s likely a consequence of the fact that most Amazon Appstore users own a device from a single product range – the Kindle. Amazon’s low-price content consumption tablet has attracted new users, and these users are seemingly content with much of the same content they’d find on Google Play.

They’re just particularly fond of hidden-object games right now, too.(source:pocketgamer)


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