1）据pocketgamer报道，Rovio最近通过Twitter宣布《愤怒的小鸟太空版》发布两个月下载量已突破1亿次。该游戏已登陆iOS、Android、黑莓Playbook、PC和Mac平台，目前下载量比4月底的5000万次下载量翻了一倍，这意味着该游戏现在平均每天下载量超过130万次。

angrybirds_100_million(from videogamer.com)

2）Flurry最近数据显示，iOS平台在2012年第一季度的应用开发者支持率仍然高于Android，两者比例为2：1，其中最主要原因是iOS平台盈利性远高于Android平台，而后者因平台分裂性问题常导致开发者难以盈利。

new-project-starts(from Flurry)

Flurry还指出，除了三星Galaxy S II和三星Galaxy Ace之外，其他Android手机在全球访客量中所占份额均未超过7%。

android-fragmentaiton(from Flurry)

iOS开发者每收入1美元，Android开发者只能创收24美分，原因是谷歌支付服务远不及苹果成熟，并且也不像苹果那样持有大量的用户信用卡数据。

android-monetization(from Flurry)

3）据insidemobileapps报道，Facebook日前正式推出App Center，支持用户通过该服务在网页和移动设备上搜索Facebook应用。

app-center-facebook（from venturebeat.com)

App Center目前拥有600多款社交应用（游戏邦注：包括《Nike+GPS》、《Draw Something》和《Pinterest》等游戏及应用），用户可通过Facebook.com、移动网页及Facebook的iOS、Android应用访问App Center。

Facebook还分享了及移动平台的相关数据：

*Facebook在5月份为苹果App Store引进了8300万次用户访问量；

*Facebook在5月份为iOS应用引进1.34亿次访问量（有些用户已经安装该应用，并通过Facebook返回应用）；

*截止今年5月份，前10名iOS应用营收榜单中，有7款应用绑定了Facebook功能，而在前10名Android应用中也有6款产品采用同样的做法。

4）据games.com报道，PlayFirst于数月前在加拿大发布的iOS游戏《Mall Stars》日前入驻美国App Store，支持玩家自主设计可接待10名不同顾客（即“Stars”）的商场，他们可以在商场中添加产品以招徕顾客。

mall-stars(from venturebeat)

与其他PlayFirst游戏不同的是，《Mall Stars》并不采用“Dash”游戏系列的玩法风格，而是采纳了节奏更缓慢更轻松的游戏环境，玩家的主要目标是取悦顾客，引进合适的商品，通过帮助顾客找到特定商品而赢得奖励。

游戏中有10种不同的Star，每个人的背景和喜好都有所不同，PlayFirst计划在未来引进更多Star角色。

5）谷歌近日通过其移动广告博客宣布，AdWords广告商现在可通过AdMob网站访问3.5亿多部移动设备以及特定的手机应用。

change display targeting(from insidemobileapps)

绑定AdMob网站的广告商可直接通过AdWords界面访问手机应用目录，针对AdMob网络目前覆盖的30多万款手朵应用展开广告营销活动，另外还可以根据特定设备型号或特定设备制造商等条件投放广告（AdWords之前已允许广告商根据WiFi、操作系统或运营商这三个条件投放广告）。

AdMob由Omar Hamoui成立于2006年，于2010年被谷歌以7.5亿美元收购。

6）MDG Advertising最近发布的信息图表对比分析了开发原生应用 vs 移动网站的可行性：

开发纯网页内容更迅速，用户仅需通过浏览器就能访问内容，其用户界面较为静态且易于导航，但需要连接网络才能使用，并且功能相对有限；而开发纯手机应用需要用户安装后才能访问内容，不过其用户界面更具交互性，并且支持离线使用，可利用地理定位、摄像机等移动设备上的功能。

网页内容开发成本较低，而原生应用开发成本较高，前者无需投放应用商店，因此不需要等待应用审核过程，而后者需在应用商店发布，有时候会遭遇极苛刻的审核要求。

据comScore等相关数据显示，2011年12月美国用户平均每天访问应用程序的时间约94分钟，访问移动及桌面网页的平均时间则是72分钟。

从不同功能的使用情况来看，用户对通过移动浏览器购物的支持率为73%，通过应用程序购物的比例仅为27%；通过浏览器搜索内容的用户占比63%，而应用程序的这一比例则是37%；通过浏览器获取娱乐内容的用户占比60%，应用程序的这一比例为40%。

但如果是管理任务，浏览器用户支持率为46%，应用程序则是54%；通过浏览器导航的用户占比35%，应用程序的这一比例为65%。

MobileSiteorApp_InfoGraphic(from MDG Advertising)

（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

1）Angry Birds Space rockets past 100 million downloads

by Keith Andrew

It was never likely to be anything other than a success, but news Angry Birds Space has topped 100 million downloads in little over two months since launch is still a tally worth applauding.

News of the game’s new total was delivered via Rovio’s Twitter account, with the developer marking the occasion with a request for players to ‘SQWARK’.

And to the next 50…

Angry Birds Space is currently available on iOS, Android, BlackBerry PlayBook, PC and Mac, with downloads having doubled from 50 million back at the end of April.

That means downloads are currently averaging out at more than 1.3 million a day.

Angry Birds Space’s first 50 million was followed by a blog post where Rovio claimed it was “thrilled to see such a fantastic reception for the game”, claiming the firm’s main goal was to “keep creating fun new experiences that everybody can enjoy.”

Next up will be the launch of Amazing Alex, based on the Casey’s Contraptions IP Rovio acquired back in May.（source:pocketgamer）

2）Yep. Developers Are Still Building For Apple’s iOS Over Android By A Factor Of 2-to-1.

Kim-Mai Cutler

MG Siegler asked this question yesterday. Where are those awesome Android-exclusive apps that Google chairman Eric Schmidt said were coming?

Not here yet, if you look at Flurry’s data. The company, which has its mobile analytics service in 185,000 apps and 100 million unique devices, says that developers are still building for iOS over Android by a ratio of 2:1. This ratio is pretty much unchanged from a quarter ago, although Apple always gets a huge bump up during the holiday quarter. Yes, the holiday quarter is really that lucrative with 250 million downloads on last year’s Christmas Day alone.

The main reasons for iOS’ continued edge are that monetization is just that much easier plus there are fewer fragmentation issues.

“Android delivers less gain and more pain than iOS, which we believe is the key reason 7 out of every 10 apps built in the new economy are for iOS versus Android,” wrote the company’s vice president of marketing Peter Farago in a post.

Just to revisit why iOS is still ahead (and all of these charts represent pretty widely-known problems) –

Fragmentation is still a beast. Unlike iOS where you might have to deal with the 4S, the 4, the 3G and the 3GS (or maybe a half-dozen models), Android developers generally need to support dozens of devices. Or if you want to go the extra mile, hundreds!

Beyond the Samsung Galaxy S II and the Samsung Galaxy Ace, no other phone holds more than a seven percent market share of global user sessions, according to Flurry.

Versioning is always an issue with the latest Ice Cream Sandwich edition of Android being on just 7 percent of phones. The leading version is still Gingerbread, which is well over a year old.  ”

This means the that majority of consumers are running on an Android operating system that is three to four iterations old,” Farago writes.

Google tries to be as helpful as it can by actively tracking versioning here:

Then there’s monetization. For every dollar that a developer earns on iOS, they can expect to earn about 24 cents on Android. Flurry published this chart awhile ago but apparently the ratio hasn’t changed that much.

The reasons for this gap are also very well-known. Basically, Google doesn’t have as mature a payments product as Apple does and it has a fraction of the customer database that Apple does. Apple had more than a decade to build out a wealth of credit card information on more than 250 million users through iTunes. Because the original version of Google Checkout wasn’t wildly successful, the company basically had to start from near square one in building payments infrastructure for Android. But they’re working on it! They recently added features like the ability to do subscription billing.（source:techcrunch）

3）Facebook launches App Center with 600+ apps, “Send to Mobile” function

AJ Glasser

Facebook today launches its App Center, a personalized dashboard that aims to improve app discovery across the web and mobile devices by sorting Facebook-connected apps by category and user ratings.

More than 600 social apps — including Nike+ GPS, Ubisoft Ghost Recon Commander, Stitcher Radio, Draw Something and Pinterest — have been accepted into the App Center, which is available from Facebook.com, mobile web and Facebook’s iOS and Android apps. Facebook also shared the following mobile-related statistics about its platform:

·         Facebook drove people to the Apple App Store 83 million times in May.

·         Facebook drove people to iOS apps 134 million times in May (someone who already has the app and is directed back to it from Facebook.)

·         As of May, seven of the top 10 grossing iOS apps and six of the top 10 Android apps have integrated with Facebook.

App Center replaces the Apps and Games Dashboard, introducing more visuals and an improved permissions authorization flow. From an app’s detail page, users can see an app’s star rating, top in-app purchases, screenshots and what permissions the app needs, among other information. By eliminating the separate auth dialog, Facebook has reduced the friction associated with adding an app.

Although mobile apps may require a download, users can otherwise immediately begin using an app after clicking over from the mobile App Center. If users discover a mobile app from the desktop App Center, they can choose “send to mobile,” which will send a push notification that includes a link to Apple’s App Store or Google Play.（source:insidemobileapps）

4）PlayFirst’s Mall Stars is now available free on the US Apple Store

by Susannah Griffee

PlayFirst’s Mall Stars, a mall-building game first made available in Canada, is now be available on the US Apple App store. The game, which we wrote about a few months ago, allows players to design malls that cater to 10 different customers, or “Stars,” with individual preferences for products and attractions. Players fill their malls with products in order to attract the Stars to their stores.

Unlike other games by PlayFirst, Mall Stars bypasses the “Dash” style of gameplay in favor of a slower and more relaxed gaming environment. The primary goal of the game is to keep customers happy by stocking the right combo of products, and earn bonus points by helping Stars find specific items, which lead them into Shopping Frenzies.

Mall Stars launched with 10 different Stars, each with an individual back-stories and preferences. Those stars include sports legend Duncan Hoops, who frequents the Sports-a-Holic store, and reality star Cathy Cashian, who prefers fashions from the Louie Baton boutique. Mall Stars plans to add more characters in the future.（source:games）

5）Mobile Apps now on AdWords and some mobile apps via AdMob network

AJ Glasser

AdWords advertisers now have access to over 350 million mobile devices and certain mobile apps through the AdMob network.

Announced on Google’s mobile ads blog, the new integration with the AdMob network allows advertisers access to mobile app inventory directly form the AdWords interface. Advertisers can create and manage mobile ad campaigns that span the 300,000+ mobile apps in AdMob’s current network, which now reaches 23 countries. Advertisers can also target specific models of mobile devices or a particular manufacturer. This is in addition to existing AdWords functionality that allows advertisers to target by WiFi, operating system or operator.

Google acquired AdMob in 2010 for $750 million. The company was founded in 2006 by Omar Hamoui, who set out to consolidate the fragmented mobile web environment through tools and advertising solutions designed to target highly engaged consumers on mobile devices.（source:insidemobileapps）

6）Mobile apps vs mobile websites – which one should you build?

by Zen Terrelonge

Infographic looks at the pros and cons of both.

The apps v web debate divides opinion sharply, with the native app lobby evangelising for a format that works more intuitively with the device, while the web supporters talk up the democracy of the URL and ease with which sites can be coded.

Now, MDG Advertising has created the ‘Should you build a mobile app or mobile website’ infographic, exploring the capabilities of both platforms.

It explains how an app is faster, but also more expensive, and most have to go through an approval process by the app store it has been designed for – Apple App Store, Google Play etc.

Apps also offer richer engagement such as location-based tech, camera access, and they’re available offline.

However, mobile browsers still secured the majority of impressions, visits and unique visitors from a pool of 56 million clicks, than apps.（source:mobile-ent）