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Lightspeed Research公布Facebook社交游戏调查报告

发布时间:2010-09-15 10:31:20 Tags:,,

市场营销公司Lightspeed Research最近的一份问卷调查中指出,17%的Facebook游戏玩家认为自己是“瘾君子”。这些人往往喜欢在朋友的Facebook页面上刷新最新的FarmVille或Mafia Wars讯息。

人们很容易着迷于社交游戏。这类游戏无需付费,而且在Facebook社交网站上随处可见。过去的几年里,社交游戏产业迅速崛起,各种游戏设计也变得越来越精致有趣。只要玩家愿意,收获庄稼,耕种田地、照看宠物等各种游戏活动可以快速的消磨时间。加上Facebook社交网站本身拥有数以千万计的用户,网站上的游戏就更有吸引玩家的潜力。

Facebook

Facebook

这份调查同时还指出,受访者中有2/3的人平均一周5天玩1至2款社交游戏,其中1/3的玩家更是是每天不离社交游戏。此外,调查还显示55岁到64岁年龄层的社交游戏玩家人数多于18岁到34岁的玩家人数。18岁到34岁年龄层的玩家更热衷于Xbox 360, Wii和PS3等游戏平台。社交游戏特有的休闲游戏氛围和简易的游戏方式对广大中老年玩家更具有吸引力。他们并不喜欢现代时尚游戏,但他们却热衷于社交游戏,以此来满足自己玩游戏的需要。

对很多人而言,Facebook游戏可以用来缓解压力,远离现实。人们一经尝试,往往沉溺于社交游戏世界舒适的环境之中。社交游戏“中毒”是游戏“中毒”和网络“中毒”的结合体。现在很多公司整理利用社交游戏玩家开展各种促销活动,抢占市场。有些“上瘾”的游戏玩家甚至愿意用现实金钱换取游戏币来提升自己的游戏角色。

朋友们,你们身边是否就有Facebook游戏玩家?你认为自己是否也沉溺于Facebook游戏之中了呢?

Marketing firm Lightspeed Research has conducted a survey that concluded that 17% of Facebook gamers consider themselves to be “addicted.”  These are the people who bombard your news feed with Farmville and Mafia Wars updates.

It is very easy for some people to get sucked into social gaming. The games are free and integrate with the features of Facebook. Social gaming has taken off in the past few years, and the games have become more and more elaborate with each developed title. Harvesting crops and tending to your farm or watching over your pet can quickly consume hours of your life if you allow it. Since Facebook is a social network used by a multitude of people every single day at all times of the day, its games have the potential to reach a huge number of players.

The survey states that two-thirds of respondents play one or two social games five days a week, while a third of respondents play daily. It was also shown that people aged 55 to 64 play more than people aged 18 to 34 years. Those aged 18 to 34 are more likely than 55 to 64 year old players to power up the Xbox 360, Wii, or PS3. The casual nature and ease of entry of a lot of Facebook games make them more attractive to older players. Older people may not be in touch with modern gaming, and many use social gaming as an alternative method of satisfying their desire to play games.

Facebook games are used as stress relievers and a form of escapism for many. Once some people try them out, they become very comfortable and addicted to operating in the world of the game. Social gaming addiction combines the typical gaming addiction with internet addiction. Many companies are taking advantage of Facebook gamers through promotions that capitalize on the market. Some of these “addicted” gamers are even using real money for fake money to improve their status in these games.

Ranters, are any of you big Facebook gamers? Do you consider yourself addicted to Facebook games? (Source:GameRant)


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