日前，科技部落格VentureBeat宣布将于10月18号举办第二届DiscoveryBeat大会，并公布了首批发言人名单，包括YouWed创始人皮特.瑞朗（Peter Relan），Playfish合作创始人、EA公司战略发展副总裁塞巴斯蒂安.阿勒代（Sebastien de Halleux），手机社交游戏平台木瓜移动（Papaya Mobile）董事长沈思（Si Shen），手机社交游戏平台Scoreloop董事长马克.甘平格（Marc Gumpinger）等行业代表届时将出席探讨本年度关注话题：如何让你的游戏在浩瀚如海的应用中脱颖而出？游戏开发商如何经营PC、社交网站、移动手机、游戏机等跨平台发展战略？

DiscoveryBeat

据悉，2010年DiscoveryBeat大会的核心在于“发现”二字，即怎样让用户从25万种发行商和应用中发现你的产品。在过去一年中，不少应用开发商削尖脑袋希望在Facebook和iPhone上争得一席之地，而今年情况则大幅逆转，无数应用平台如雨后春笋般涌现，开发商又该如何让自己的应用在不同平台上同时发光？本次大会将有以下三个讨论重点：

使用标准:
      Android目前正急速成长为应用平台巨头，与Apple和RIM形成了三足鼎立的局面，苹果独霸天下的江湖秩序已被瓦解，多个平台的地盘之争中，各个平台的使用标准孰优孰胜，极其关键。

神奇：
      这注定是一个化腐朽为神奇的时代，尽管你还是需要统计流量、传统的公关策略以及最新的社会营销技术，但形势比人强，你不得寻求一些新的策略和手段来成就一番作为。iPhone和iPad新操作系统的问世，大大丰富了应用的下载和运行方式，这一点也许会对你的应用设计有所启发。

营收：
      游戏赚足吆喝这还不够，你得把人气转化为盈利，让玩家从免费体验转向心甘情愿地付费，只有过了这个槛，才能算是胜利在望，这也是游戏行业急需破解的难题之一。

补充：2010年DiscoveryBeat大会将在美国旧金山Mission Bay会议中心举行，为期一天，9月15日起开始出售门票。

Coming Oct. 18: DiscoveryBeat 2010 speakers to explain the secret recipe for getting content noticed

Our conference on Oct. 18 — expanded to a full day of proceedings — will highlight the evolving landscape of discovery — the key problem of how to get your content noticed. Last year, it was complicated enough as app developers tried to make their wares stand out on Facebook and the iPhone. But now, with so many new platforms coming into the picture, app makers and their partners have to worry about how to get their content noticed on many different platforms at the same time.

The speakers include Peter Relan, founder of incubator YouWeb; Sebastien de Halleux, co-founder of Playfish and vice president of business development at EA Interactive; Si Shen, chief executive

of mobile social game platform Papaya Mobile; and Marc Gumpinger, chief executive of mobile social gaming platform Scoreloop. They will talk about the fundamental problem of discovery: How do you get discovered when there are 250,000 other publishers and applications fighting for users across diverse devices and interfaces, such as the PC, social networks, mobile phones, and tablets?

METRICS:
      The Android platform is seeing a meteoric rise and now leads an oligopoly, which includes Apple as well as RIM. The stable order created by Apple has been abolished, and in this new cross-platform world, metrics become crucial.

MYSTERY:
      A new era of mystery has begun. Yes, you still need to use things like traffic analysis, traditional PR, and the latest social marketing techniques. But policies and best practices are still being formed. Along with the iPhone and iPad, new operating systems are bringing with them new forms of behavior such as swiping and touching within native apps, moving away from clicking on links.

MONETIZATION:
      It’s not enough anymore to just get “discovered.” Once you’ve been found, you have to translate free users to paid ones. How do you make that final step from discovery to conversion? That’s the billion dollar question the industry is turning to answer now.

The event will be at the Mission Bay conference center in San Francisco on October 18, with earlybird pricing available until Sept. 15.（source:VentureSource）

声明：本文中文为游戏邦翻译，英文原文采用VentureSource，转载请保留版权信息，谢谢！