据互联网媒体研究机构eMarketer最新的报告显示，2010年移动游戏市场收入将达到约8.5亿美元，绝大部分来自付费下载。到2014年，移动游戏收入预计将突破15亿美元。

虽然移动游戏市场规模大，但仍只占全部游戏收入中的很小一部分。市场调研公司TNS和视频游戏行业分析机构Newzoo发现，美国视频游戏收入中仅4%来自移动游戏。

据eMarketer估算，手机操作系统上的休闲游戏推动了移动游戏被约四分之一的手机用户使用，超过美国人口的五分之一。

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2010年，6400万人每月将至少玩一次移动游戏，到2014年这一数字将升为9490万。eMarketer的预测中未计入玩预装游戏的手机用户。

另一个主要趋势是，苹果（Apple）的iOS在游戏平台中变得越来越重要。

据瑞士信贷（Credit Suisse）统计，Android和iPhone手机拥有者花费在其手机上的游戏时间约是其他人的2倍。据摩根士丹利（Morgan Stanley）估算，苹果已成为第二大已安装掌上游戏平台，预计将于2011年底超过排名全球第一的任天堂。

“在移动游戏方面，苹果是不可忽视的力量。”eMarketer分析师诺亚·埃尔金（Noah Elkin）表示，“苹果了解移动游戏和控制台游戏之间潜在的跨界机会，同样也已展示了它极其认真地想要与控制台巨头索尼、任天堂和微软Xbox战斗。”

Revenues from mobile gaming will reach nearly $850 million this year, with the vast majority coming from paid downloads, according to a new report from eMarketer. By 2014, mobile gaming revenues are expected to top $1.5 billion.

Over the same period, ad support will nearly double, accounting for 12.3 % of mobile gaming revenues in 2014, up from 12.3% this year.

That makes for a sizeable mobile gaming market, but mobile still makes up only a small amount of all gaming revenues. According toTNS and Newzoo, only 4% of US video game revenues came from mobile.

Casual gaming on the mobile platform has driven adoption of mobile games to more than a quarter of mobile subscribers and more than one in five members of the US population, eMarketer estimates.

This year, 64 million people will play mobile games at least monthly, a number that will rise to 94.9 million by 2014. eMarketer’s estimates exclude mobile users who play preinstalled games, which offer publishers decent brand exposure but less in the way of monetization opportunities.

In another key trend, Apple’s iOS continues to grow in importance as a gaming platform. According to Credit Suisse, both Android and iPhone owners spend roughly double the amount of time playing games on their devices as the average mobile phone user. Morgan Stanley estimates that Apple has already become the second-largest handheld gaming platform in terms of installed base and is set to surpass global leader Nintendo by the end of 2011.

“In mobile gaming, Apple is the force to be reckoned with,” said Mr. Elkin. “The company understands the crossover potential between mobile and console gaming and likewise has demonstrated how seriously it intends to do battle with console giants Sony, Nintendo and Microsoft’s Xbox.”(source:cellular-news/c114)