据市场调研机构eMarket数据显示，美国社交游戏领域去年营收为8.56亿美元，预计2012年有望突破13亿美元。其中，虚拟商品交易所创营收比例将占60%，达到7.92亿美元。

US social gaming revenue share

据游戏邦了解，2010年营销人员对社交游戏的广告投入为1.2亿美元，占社交游戏总营收的14.1%，预计2012年的这一比例将上升至20.5%，达到2.71亿美元。

不过eMarketer的高级分析师Paul Verna表示，随着不少掌机游戏纷纷进军社交游戏领域，虚拟商品交易营收将逐渐缩水，对一些社交游戏公司来说比较不利，因为广告赞助营收虽然一直在增长，但总是不及虚拟商品交易所创造的营收。

US social gamers 2010-2012

游戏邦还得知，社交游戏用户在2012年将增长29%，有6800万用户每周至少玩一次社交游戏。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Social Gaming Ads To Soar—But Virtual Goods Still Lead Revenue

Last year, social gaming revenues were $856 million. It will top $1.3 billion by 2012. In terms of the shifting share, virtual goods will barely move, retaining a nearly 60 percent share of the social gaming revenue pie with $792 million next year. Advertising will grow from a 14.1 percent share of the market with $120 million spent in 2010, to 20.5 percent share with $271 million in 2012.

The money and mindshare are gravitating towards social gaming, Verna noted, with game publishers extending their console games into a social environment. Overtime, that will likely shrink the value of virtual worlds and goods. That could be trouble for some companies, as advertising dollars, though rising, will not be able to fill much of the space that virtual goods revenues are contained in.

In the meantime, the general usage of social media gaming is set to gain by 29 percent in 2012 to 68 million users who play at least one game a week.（source:paidcontent）