如果商场对付费方式的限制太多，就很容易给顾客造成不便而流失大量客源，社交游戏领域也同此理，开发商如果想从玩家手中赚到钱，就得清楚他们的付费习惯。

Zynga Gets India’s Social Gamers To Pay

据游戏邦了解，社交游戏开发商Zynga有90%的营收是来自每笔1至20美元的虚拟商品交易，它很清楚如果用户购买能力有限，开发商创造多少件虚拟商品都是徒劳的，所以它会针对不同地区的用户消费习惯，提供本土化的付费服务。

就拿印度来说，该国10亿左右的人口是社交游戏开发商盯紧的用户目标，Zynga更不例外。印度互联网用户已经超过8100万人，其中有1320万是Facebook用户，这个新兴市场具有巨大的虚拟商品交易需求。

一般社交游戏绑定的支付方式是PayPal和信用卡，但在印度最普遍、最管用的却是预付款的游戏充值卡。Zynga独具远见，在当地市场中采用了游戏充值卡、网上银行、短信付费等多种支付渠道。游戏邦认为，这种本土化策略更有助于保证用户留存率，吸引更多新玩家。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

By limiting payment options, you are restricting your potential consumer pool. A business that only accepts cash is constraining itself to only consumers with money in their pockets – the same thing applies to the social gaming industry. As a developer, it is important to understand who your gamers are and what type of payment options are available to them.

According to Reuters, Zynga generates 90% of its revenue through the consumption of virtual goods, which typically range anywhere from $1 to $20. Zynga understands that a gaming development company can create as many virtual goods as they’d like, but if  their consumers do not have the ability to purchase them, their sales would not be too high. To help us better understand this concept, let’s take a look at Zynga’s approach to India.

India, with a population of 1 billion people, has been a target for social gaming developers – Zynga in particular. With over 81 million internet subscribers and 13.2 million Facebook users, India’s emerging market is vulnerable to the addiction of purchasing virtual goods for social games. Common forms of payment elsewhere for virtual goods are typically the standards: PayPal and credit cards.

However, in India, pre-paid recharge cards have been most successful. Recognizing this, Zynga has taken the lead in international efforts to take advantage of foreign markets with regards to virtual goods. By offering further forms of payment: pre-paid recharge cards,  internet banking options and SMS payment via cellphone, Zynga shows their ability to apply successful payment options to other parts of the world.（source:socialtimes）