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面对玩家质疑,Zynga称所有慈善捐款都如数捐出

发布时间:2010-11-17 15:12:55 Tags:,

在过去的1年半中,社交游戏开发公司Zynga时常举办各种虚拟商品慈善义卖活动。但最近有人质疑Zynga公司仅仅捐出了50%的“慈善捐款”,而另外50%则收为己用。在这些指责声中,有些人认为Zynga公司是利用海地地震等事件骗取玩家的同情心,也有些人提出要检查义卖活动的详细资料。当然,也有部分支持者维护Zynga公司,表示会有部分捐款实至名归。

Zynga-Haiti

Zynga-Haiti

那么一部分究竟是多少呢?我们并不清楚。Zynga公司表示在为海地建造新学校的15其中还有20万美元则是Zynga公司的捐款。同时,Zynga公司还出示了信用卡账单。Zynga公司表示公司近期所有的慈善活动捐款就是100%如数捐出的(虽然我们并不清楚Facebook是否还会从中抽成30%)。然而,Zynga公司并没有明确声明未来的所有慈善活动是否也会100%全数捐出。

下文是Zynga公司对这一质疑发表的官方声明:“我们Zynga的目标是要引导众人向善,我们为广大群众提高实行正面社交变化的平台。12月初,我们将在FarmVille为支持UCSF Children’s Hospital Challenge发布慈善活动。我们期待与您分享更多的相关信息。”(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

For about a year and a half Zynga has experimented with occasionally selling virtual goods for charity. But they’ve been criticized in the past for sometimes keeping up to 50% of the “donation.” Some have criticized Zynga for pulling at people’s heartstrings over issues like the Haiti earthquake, and then keeping part of the money. Much of the criticism was over how the details were messaged. And others have defended the program since at least some money went to good causes.

How much money? That isn’t clear. But Zynga raised $1.5 million to build a school in Haiti through promotions on Farmville and Mafia Wars. 100% of proceeds were donated, and $200,000 of that was directly from Zynga, says the company. They also covered credit card fees.

In fact, most or all of the most recent Zynga.org charitable efforts have been 100% donations, says the company (although we’re not sure if Facebook keeps its 30% cut for Facebook Credits or not). We hear, but Zynga hasn’t confirmed, that all future charitable efforts will be 100%, and that Zynga will no longer keep a cut on any of these programs.

Here’s Zynga’s official statement when we reached out to them about this: “Our goal with Zynga .org is to activate massive change for good and we’re focused on providing people with the largest possible platform to effect positive social change. We’re excited to roll out a new campaign beginning in early December in FarmVille in support of the UCSF Children’s Hospital Challenge for Charity. We look forward to sharing more news around .org when we have it.” (Source:TechCrunch)


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