日本广告巨头电通公司日前宣布他们将与苹果携手共同开拓日本智能手机广告市场（IAD）。预计该协作计划将于2011年初起执行。

Dentsu iad

在日本智能手机市场apple的占有率高达60.1%，遥遥领先于android的20.6%。

IAD是内置于IOS4的广告系统，允许iphone用户购买应用、虚拟物品以及相关的内容广告。据移动广告网站Millennial Media监测的数据显示表明今年9月，苹果iOS霸主地位仍然无人撼动，在该网的广告印象占49%，比8月份增加了1%，领先于android的29%。

dentsu

在IAD广告体系下，应用开发者可以分享到其中60%的收益分成。

在日本市场方面，苹果可能希望此次合作的Dentsu可以扮演起Quattro之前的角色，帮助开发日本市场。（Quattro是苹果花费2.5亿美元竞购来的移动广告公司）（本文由游戏邦/gamerboom.com编译，转载请注明：游戏邦）

The world’s largest ad agency Dentsu announced it had partnered with Apple for the sales of smartphone ad network iAd in Japan.   Dentsu will start the sales in early 2011, and their subsidiary Cyber Communications Inc. provides ad content production services including media planning.

iAd is installed on iOS4, which is the latest edition of the iPhone platform, and allows the iPhone users to purchase goods, apps and content advertised while playing another apps.   The iPhone app developer participating in the ad network can receive a reward, which is 60% of the entire revenue earned through ads placed on his/her apps.

Apple took over Quattro Wireless last January for launching the iAd network in North America, and is expecting Dentsu will play the same role that Quattro does for launching their new business in Japan through the partnership. （source：asiajin）