日前，美国游戏零售商GameStop的市场营销高级副总裁鲍勃·麦肯泽（Bob Mckenzie）声称，索尼PSP发展策略今年最让人失望。

PSP-Logo

这一掌机平台现在正面临智能手机这个后来者不断加剧的威胁，麦肯泽认为，PSP平台鲜有新游戏问世这个弱点，是PSP业务下滑的主要诱因。

麦青泽表示，“如果真要指出这个平台的缺点，我想就是PSP的游戏发行数量比去年更少了，索尼在两年前的表现非常出色，那时候推出了不少令人称道的好游戏，但今年却没看到多少新作，这恰恰是用户最关心的一点。”

关于PSP的未来走向，近两年在业内引起了不少猜测。

索尼掌机的销售正在步任天堂DS的后尘，其软件销售也惨遭智能手机应用的冲击，索尼在美国的市场营销策略也因此将iPhone视为直接竞争对手。

最近关于PSP 2的传言时有耳闻，PlayStation手机的说法也同样广为流传，看来PSP在索尼业务中的地位已经越来越渺小了。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

GameStop brands PSP the biggest disappointment of 2010

More likely a call for new hardware than an intentional slight, senior VP of marketing at US retailer GameStop Bob Mckenzie has named Sony’s PSP strategy as the biggest let down of 2010.

The handheld has been facing increasing competition from smartphones of late, with Mckenzie stating that it’s the lack of games coming out on the platform that is essentially winding the business down ahead of Sony’s own schedule.

Handheld hiatus

“If I were to pick a disappointment the only thing would be looking at the number of titles that have launched on the PSP format compared to the prior year,” Mckenzie told Eurogamer.

“I think Sony did a great job two years ago in terms of coming out with a pretty good line-up of PSP offerings and I didn’t see that breadth of titles this year. And it’s still pretty meaningful to consumers.”

Just where PSP goes next has been subject to speculation for the last couple of years, if not longer.

With Sony’s handheld having trailed DS in terms of hardware sales for the majority of its life, software sales have also been hit by the rise of app-based smartphones – Sony’s marketing strategy in the US aimed squarely at iPhone as a result.

PSP 2 rumour are, naturally, rife, though with the prospect of PlayStation Phone also on the cards, PSP’s long term role in Sony’s business is looking an increasingly narrow one.（source:pocketgamer）