1，据venturebeat的消息称连姆尼森代言的Clash of Clans广告视频成为YouTube最多用户访问的超级腕广告视频。
2，据venturebeat的消息称移动开发商成为了今年超级腕电视营销的大赢家，按照Appannie.com的监测显示Game of War、Heroes Charge和Clash of Clans都有不同程度的受益。
4，据gamesindustry的消息称SEGA欧洲部门雇佣Jason Rice出任品牌授权部门的主管，汇报对象是欧洲部门的首席运营官Jurgen Post。（本文由游戏邦编译，转载请注明来源，或 咨询微信zhengjintiao）
1，I’ve always said that giant Irish guys named Liam are hotter than Kim Kardashian or Kate Upton. Now, I have the proof.
The Clash of Clans Super Bowl commercial featuring Liam Neeson talking angrily at his smartphone while waiting for a scone is seriously popular. The video has racked up more than 30 million views on YouTube. That makes it the most viewed Super Bowl ad on Google’s video platform, according to a YouTube blog post. It outperformed a dog whose best friends were a bunch of Budweiser horses. It drew more heat than Kim Kardashian’s T-Mobile data stash. It was more
smoldering than swimsuited Kate Upton taking a Game of War milk bath.
Clash of Clans developers Supercell likely spent around $9 million to air the 60-second commercial during one of the biggest television events ever. But the company, which has raked in hundreds of millions of dollars over with its mobile games over the last several years figured that the ad and Liam Neeson were worth the investment. Mobile gaming generated around $25 billion in 2014, according to research firm Newzoo. Having the most popular ad on and beyond Super Bowl Sunday should help Supercell maintain its momentum into 2015.（source：venturebeat.com）
2，Lost among the numerous post-Super Bowl commercial recaps was any serious mention of mobile’s presence. Of the 60-odd commercials that ran between kickoff and the final whistle, three mobile games advertised their apps —Game of War, Heroes Charge, and Clash of Clans— and two of them used A-list celebrities to do so.
It had an effect.
According to App Annie, each game experienced a serious boost in downloads following the airing of their commercial. On Sunday, Game of War rose 21 spots to claim the 18th overall spot on the App Store charts, Clash of Clans climbed nine ranks to 29th overall, and Heroes Charge, a comparatively little-known game, skyrocketed 647 ranks after running just a single 15-second spot in the fourth quarter. This is an especially outstanding result when you factor in that
Heroes Charge has been running television ads since October yet remained mired in obscurity, completely unranked in the overall charts.（source： venturebeat.com）
3，lectronic Arts has confirmed that a number of people were laid off from its EA Montreal division in this week, and a source close to those affected suggests this may herald the closure of the EA Mobile branch based in Montreal.
The news was first brought to our attention by the afore-mentioned source, who said a number of mobile developers had recently been laid off from EA Mobile in Montreal.
When reached for comment an EA representative confirmed that layoffs had occurred but declined to state how many developers were affected or what this means for the future of EA’s efforts in Montreal, other than that “these changes do not impact our current development plans.”
“We made a staffing change in our Montreal studio to align with our current development and service plans,” reads an excerpt of the statement EA provided to Gamasutra. “A small number of employees were impacted, and we are working closely with each of them to ensure the best transition possible.”（source： gamasutra.com ）
4，Jason Rice has joined SEGA Europe’s team as the new Director of Brand Licensing, bringing 18 years of experience from the world of commercial branding.
Rice joins the team from Turner Broadcasting’s Cartoon Network but has also spent time in charge of major children’s programming at the BBC. He will be reporting directly to SEGA Europe COO Jurgen Post.
“I’m delighted to welcome Jason to SEGA,” said Post. “Over the last couple of years, we’ve heavily invested in the growth of our now extensive licensing portfolio, resulting in a fantastic range. Jason brings with him a wealth of experience with top brands and is perfectly placed to further develop and expand on our strategy and licensing offering.”
“SEGA is a fantastic brand with some inspirational IP,” Rice added. “There are some incredible opportunities to explore with some strong partnerships with key licensees already in place. It’s a great time to be here at SEGA.”（source：gamesindustry.biz）
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